New Pricing and Tiers Announced for Alaska Lounge Memberships
#91
FlyerTalk Evangelist
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Location: Los Angeles
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#92
Suspended
Join Date: Aug 2010
Location: DCA
Programs: UA US CO AA DL FL
Posts: 50,262
it sucks, but in an internal AS/employee notice, they stated that the amount of fliers that were buying AL memberships to have access to AC lounges was causing an issue. AS is charged by AA on a per entry basis of AL members using AC. Just get the AA Citi Exec card you’ll be fine.
AS is now part of not only a partnership with AA, but an alliance with OW.
Everytime one of its members uses another carrier's lounge, AS pays a fee (and likewise it receives a fee when other carriers' passengers use the AL). When the balance is relatively even, this is not an issue. But, if the balance shifts, the AL membership can drop from a nice draw to a cash suck.
Over a period of months, you can expect fees and value to harmonize.
#94
Join Date: Sep 2014
Programs: Alaska MM, AA MM, BA Silver, Bonvoy Lifetime Gold
Posts: 321
Well shoot. I bought a Lifetime TWA lounge membership in the 80's ($750 I think) and used it often at LAX T3 when Alaska started flying into what was TWA's terminal. When AA bought TWA, they did not honor the lifetime membership (not unexpected) but gave me a discounted AC membership every year. Well, when I started flying Alaska more, and had a AS Lounge membership, I dropped the AC membership as I just did not use it enough and the AS Lounge was not yet part of their network. Anyway, I have read through all of these e-mails and have no idea what the best strategy is. I do have access to PP but have been unwilling to give up me AS Lounge membership because of the PP access changes. Maybe someone could come up with a concise Wiki on the best strategy? Thanks!!
#95
Join Date: Jan 2021
Location: SFO
Programs: AS MVP Gold 100k, UA Silver, AC P25k, Marriott Titanium, Hilton Gold, IHG Platinum
Posts: 863
Well shoot. I bought a Lifetime TWA lounge membership in the 80's ($750 I think) and used it often at LAX T3 when Alaska started flying into what was TWA's terminal. When AA bought TWA, they did not honor the lifetime membership (not unexpected) but gave me a discounted AC membership every year. Well, when I started flying Alaska more, and had a AS Lounge membership, I dropped the AC membership as I just did not use it enough and the AS Lounge was not yet part of their network. Anyway, I have read through all of these e-mails and have no idea what the best strategy is. I do have access to PP but have been unwilling to give up me AS Lounge membership because of the PP access changes. Maybe someone could come up with a concise Wiki on the best strategy? Thanks!!
#96
Join Date: Aug 2018
Location: PDX
Programs: AS MVP Gold 100K
Posts: 2,329
For those considering just using PP for AS lounges. Please note - they limit PP access frequently (especially LAX). i have arrived when there was an angry mob at the front desk and they fully allowed me in being an AS lounge member.....lets just say the mob didnt like that either......so bear that in mind when dropping the lounge membership and willing to deal with the AS bouncer at the door.....
#97
Join Date: Jan 2021
Location: SFO
Programs: AS MVP Gold 100k, UA Silver, AC P25k, Marriott Titanium, Hilton Gold, IHG Platinum
Posts: 863
This is the key.
AS is now part of not only a partnership with AA, but an alliance with OW.
Everytime one of its members uses another carrier's lounge, AS pays a fee (and likewise it receives a fee when other carriers' passengers use the AL). When the balance is relatively even, this is not an issue. But, if the balance shifts, the AL membership can drop from a nice draw to a cash suck.
Over a period of months, you can expect fees and value to harmonize.
AS is now part of not only a partnership with AA, but an alliance with OW.
Everytime one of its members uses another carrier's lounge, AS pays a fee (and likewise it receives a fee when other carriers' passengers use the AL). When the balance is relatively even, this is not an issue. But, if the balance shifts, the AL membership can drop from a nice draw to a cash suck.
Over a period of months, you can expect fees and value to harmonize.
#98
Join Date: Sep 2011
Location: SFO
Programs: AS, UA, WN, IHG Diamond Elite, Hyatt Globalist, Hilton Gold, CET 7*
Posts: 3,299
Well shoot. I bought a Lifetime TWA lounge membership in the 80's ($750 I think) and used it often at LAX T3 when Alaska started flying into what was TWA's terminal. When AA bought TWA, they did not honor the lifetime membership (not unexpected) but gave me a discounted AC membership every year. Well, when I started flying Alaska more, and had a AS Lounge membership, I dropped the AC membership as I just did not use it enough and the AS Lounge was not yet part of their network. Anyway, I have read through all of these e-mails and have no idea what the best strategy is. I do have access to PP but have been unwilling to give up me AS Lounge membership because of the PP access changes. Maybe someone could come up with a concise Wiki on the best strategy? Thanks!!
If you want ALs and ACs, get the AA Citi Exec card, the AF is $450.
If you renew your membership by October, you'll be grandfathered in for a year and still get the ACs.
#99
Join Date: Sep 2008
Location: AUS
Programs: BAEC Gold, AA PPro, Hyatt Globalist, Amex Plat
Posts: 7,040
Well shoot. I bought a Lifetime TWA lounge membership in the 80's ($750 I think) and used it often at LAX T3 when Alaska started flying into what was TWA's terminal. When AA bought TWA, they did not honor the lifetime membership (not unexpected) but gave me a discounted AC membership every year. Well, when I started flying Alaska more, and had a AS Lounge membership, I dropped the AC membership as I just did not use it enough and the AS Lounge was not yet part of their network. Anyway, I have read through all of these e-mails and have no idea what the best strategy is. I do have access to PP but have been unwilling to give up me AS Lounge membership because of the PP access changes. Maybe someone could come up with a concise Wiki on the best strategy? Thanks!!
Other than that, I'm not sure what you find so confusing. All the extra commentary about TWA and AA is largely irrelevant to the discussion; Alaska is raising the price of membership and offering two tiers. That new pricing may or may not be worth it to you. Only you can determine that.
Regards
#100
Join Date: Feb 2006
Location: Verdi, NV, SFO & Olympic (aka Squaw )Valley.
Programs: Ikon Pass Full + AS Gold + Marriott Titanium + Hilton Gold. Recovering UA Plat. LT lounge AA+DL+UA
Posts: 3,823
You've got a lot questions packed in there, but one thing I can tell is this; once traveler volumes increase closer to pre-pandemic levels, Alaska will drop Priority Pass faster than a hot potato (or just use the passive aggressive "the sign is out all day everyday" strategy). So if PP is part of any long term strategy, I'd be rethinking that.
Other than that, I'm not sure what you find so confusing. All the extra commentary about TWA and AA is largely irrelevant to the discussion; Alaska is raising the price of membership and offering two tiers. That new pricing may or may not be worth it to you. Only you can determine that.
Regards
Other than that, I'm not sure what you find so confusing. All the extra commentary about TWA and AA is largely irrelevant to the discussion; Alaska is raising the price of membership and offering two tiers. That new pricing may or may not be worth it to you. Only you can determine that.
Regards
I think that the more interesting question, and perhaps possibly a different thread, is what a Premium Alaska card would look like. IMHO the reason why Alaska does not offer a premium card is that BofA partners largely with discounters (Spirit, Allegiant, some cruise lines) that don't offer a premium product like AS...and they offer one credit card per travel partner. BofA just plays a different game than Citi/Chase/Amex.
#101
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Join Date: Aug 2010
Location: DCA
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Posts: 50,262
The value proposition with OW is not providing OW access to its passengers, but rather inbound ticket revenue from OW carriers, esp. BA & CX, connecting from Europe and Asia. That fills aircraft with a lot of paid AS F passengers (remember that at least the inbound international F&J pax will book into paid AS F) and keeps fares at a manageable PRASM.
#102
Join Date: Mar 2017
Location: British Columbia
Programs: AS MVPG100K, Marriott Marriott Titanium Elite, Hilton Gold
Posts: 7,263
James
#103
Join Date: Jan 2019
Location: SAN, BOS
Programs: AS MVPG100K, BAEC Gold, Hilton Diamond, Bonvoy Plat,
Posts: 2,281
The differentiator with earning EQM on "the rest of the carriers" is that it doesn't satisfy the Spend requirement for Top Tier, sans DLs $¼ Million dollar spend. Top Tier Elite Status in AS is EQM and 6 flights. I don't think an AL membership and MVPG75K Elite Status with $75K in spend and a couple of afternoons flying 6 segments on AS is the value proposition AS is looking for on a Premium $400-$500 AF credit card.
James
James
#104
Join Date: Apr 2019
Location: LAX/ONT
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Posts: 518
And their cards are just falling short compared to others. I wonder if Alaska will break with BoA, and join other banks though. A premium card should be the way going forward with lounge access and priority stuff etc. But I guess the customer base is still way smaller compared to US3, maybe that's the reason they don't see a value to differentiate card tiers.
#105
Join Date: Mar 2017
Location: British Columbia
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Posts: 7,263
If you are flying AS F you already have AL Access and earning COS towards Status. If you are flying Main or Saver you are already earning 100% EQM regardless of fare class without a second goal post to pass. AS EQM are easy to earn if you are flying enough to warrant an AL Membership.
If you are not flying regularly, holding the AS BofA Credit card allows you to purchase 18, 24 hour lounge passes for a similar outlay. Remember that a lounge pass can be used to access all ALs. Purchase a $25 AL pass for an evening SEA-LAX flight, use it also for a LAX-SEA afternoon flight the next day.
James