Alaska Status Match for Delta, Southwest and United (Thru 4/15/2021)
#31
FlyerTalk Evangelist
Join Date: Aug 2017
Programs: AS 75K, DL Silver, UA Platinum, Hilton Gold, Hyatt Discoverist, Marriott Platinum + LT Gold
Posts: 10,496
As I read this...
Attention loyal Alaska Airlines elites: Prepare to have your upgrade chances slashed when we see a wave of new elites migrate from other airlines. Did you fly 90k+ BIS miles during the 2020 pandemic, post another 100K EQM in the first two months of 2021? (my first AS flight was in Sept 2020, so no rollover) You're appreciated as much as people who never stepped foot on AS metal.
Thanks for your loyalty to Alaska Airlines
(written by an extremely pissed off 75K in a transcon main cabin on an R fare)
Attention loyal Alaska Airlines elites: Prepare to have your upgrade chances slashed when we see a wave of new elites migrate from other airlines. Did you fly 90k+ BIS miles during the 2020 pandemic, post another 100K EQM in the first two months of 2021? (my first AS flight was in Sept 2020, so no rollover) You're appreciated as much as people who never stepped foot on AS metal.
Thanks for your loyalty to Alaska Airlines
(written by an extremely pissed off 75K in a transcon main cabin on an R fare)
Zooming out, understand your relationship with AS (or any other airline) is mostly business transactions, and loyalty is a feel good word. All FF programs are underpinned as marketing based nowadays.
#32
Join Date: Mar 2017
Location: British Columbia
Programs: AS MVPG100K, Marriott Marriott Titanium Elite, Hilton Gold
Posts: 7,263
I agree with your logic, but there may be a middle ground between these two points. For example with respect to UGs, either give priority to AS organic status (over status match) or make a tie breaker flag that favors AS organic status. Here, AS rewards loyalty to AS BIS / metal and still offers the perks of status to new MP elite members.
James
#33
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: Oceanic Airlines Gold Elite
Posts: 20,386
I agree with your logic, but there may be a middle ground between these two points. For example with respect to UGs, either give priority to AS organic status (over status match) or make a tie breaker flag that favors AS organic status. Here, AS rewards loyalty to AS BIS / metal and still offers the perks of status to new MP elite members.
How much internal programming do you want to do and cost do you want to incur to make up for the tiny number of FTers who obsessively stress out over every detail of AS's program? Ż\_(ツ)_/Ż The AS upgrade engine is already, um, to put it charitably, clunky (busts on same day changes for me back when I was an AS MVPG... something I didn't notice as a DL GM on a SDC over there).
#34
Join Date: Apr 2019
Location: DEN
Programs: DL DM
Posts: 583
I thought posting our thoughts was what FlyerTalk was about, but It doesn't seem to matter unless my feeling are the same as yours.
People that are going to be loyal to AS are probably already flying AS. The people coming because of free status won't change their flying habits. This is what happens when you give away status vs enticing people via challenges. AS will get a few people temporarily flying here because of this giveaway, but I'd likewise expect that AS will lose the loyalty of many others who feel jilted and screwed by this policy. (Again, just my OPINION)
People that are going to be loyal to AS are probably already flying AS. The people coming because of free status won't change their flying habits. This is what happens when you give away status vs enticing people via challenges. AS will get a few people temporarily flying here because of this giveaway, but I'd likewise expect that AS will lose the loyalty of many others who feel jilted and screwed by this policy. (Again, just my OPINION)
#35
Join Date: Nov 2016
Location: On a plane or a beach
Programs: Yes
Posts: 3,149
That generally hasn't been how status matches have ever worked- there's AA using EQD tiebreakers (which is a sort of tiebreaker for status matches, but EQDs, yikes, this isn't a path I want AS to go down) and DL using the DL AMEX Reserve card (in theory if I carried it as a newly minted DL Gold I would go AHEAD of long time DL elites who do not- I'm 100% on upgrades out of SEA, BTW). It's also awkward messaging to try and use elite status as a lure, but "well, actually we don't want you THAT much", were this to actually be public (and if it's entirely private/secret you'll get angry elites thnking their upgrades were stolen by those awful status matchers anyway).
How much internal programming do you want to do and cost do you want to incur to make up for the tiny number of FTers who obsessively stress out over every detail of AS's program? Ż\_(ツ)_/Ż The AS upgrade engine is already, um, to put it charitably, clunky (busts on same day changes for me back when I was an AS MVPG... something I didn't notice as a DL GM on a SDC over there).
How much internal programming do you want to do and cost do you want to incur to make up for the tiny number of FTers who obsessively stress out over every detail of AS's program? Ż\_(ツ)_/Ż The AS upgrade engine is already, um, to put it charitably, clunky (busts on same day changes for me back when I was an AS MVPG... something I didn't notice as a DL GM on a SDC over there).
It’s trivial logic to program, even for a SAP backend. I agree AS IT isn’t the greatest and they would need to spend money to implement this.
I’d leave you with this thought: just because something has been doesn’t mean that is how I should be.
🤙🏻
#36
Join Date: Apr 2019
Location: LAX/ONT
Programs: AS 100K, Hilton Diamond, IHG Plat, Marriott G, Hertz PC, Avis PC
Posts: 518
Bolded emphasis is mine. AS must think that the amount of current AS elites who will move to a different carrier is a lower number than the amount of competitor elites they can bring in with this promo. I do agree with your reason for being upset. To bring up DL again, I was one of many DL-elites who have been very upset about the recent status match offer. But, airline loyalty is a one-way street. If we don't like it, we can change our flying habits.
#37
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: Oceanic Airlines Gold Elite
Posts: 20,386
I simply think "loyalty" is for suckers (this is not to say good customer experiences are for suckers, if the airline is doing that for you, that's great, if they're angering you, well, do what you have to do). Assigning emotional values to large corporations is meant to make you make suboptimal decisions about your money that airlines or other businesses profit off of. It's marketing when an airline pushes it at you. Don't mistake the marketing for an actual emotion like loyalty. The brick isn't going to love you no matter how hard you have feelings for it.
Delta's offer is more generous to anyone else, one tier higher, from 10/1-5/31 ultra long qualification period, and no $ spending requirements either. It is very reasonable for DL elites to be angry. DL status is harder to get with their $ spending requirements. For folks like me, I would never get any meaningful status with spending requirements. With that being said, I did enroll the Delta offer with my MVPG, but I am not seeing myself on DL often tbh, the their regional upgrade certificate and the whole upgrade thing is just too complicated for me to take advantage of them. These status match offers happen all the time, just need to live with it.
I've done the same with WN as well as an A-Lister- it's helpful to look at the other side of the fence now and then.
Last edited by eponymous_coward; Feb 26, 2021 at 11:18 am
#38
Join Date: May 2015
Location: ATL/MCO
Programs: Costco Executive, RaceTrac Sultan of Soda, Chick-fil-A Red
Posts: 5,661
I apologize if this was mentioned earlier in this thread, but can one match using 2019 flights for 2020 status with 2020 having basically 0 flights? How would one prove that off the DL site?
#39
Join Date: Jun 2004
Location: San Diego
Programs: IHG Spire Amb, HH Diamond, DL Diamond and 1MM
Posts: 3,610
Good point. I copy/pasted all 30 pages of my 2019 flying into a pdf and had it ready to go with a jpg of my current Delta status page only to find that the Alaska form only accepts ONE file upload. I uploaded only the status page, which has previous year's MQM's. If that is not good enough, then no loss. I fly SAN-SEA a lot, and the choice is between a Delta A319 and an older Alaska 737. AS and DL usually match prices.
Last edited by Bowgie; Feb 26, 2021 at 6:06 pm Reason: Removed totally unnecessary swipe at AS. Sorry.
#40
Join Date: Jan 2021
Location: SFO
Programs: AS MVP Gold 100k, UA Silver, AC P25k, Marriott Titanium, Hilton Gold, IHG Platinum
Posts: 863
Good point. I copy/pasted all 30 pages of my 2019 flying into a pdf and had it ready to go with a jpg of my current Delta status page only to find that the Alaska form only accepts ONE file upload. I uploaded only the status page, which has previous year's MQM's. If that's not good enough, then Alaska Airlines is too lame to deserve my business. I fly SAN-SEA a lot, and the choice is between a Delta A319 and an older Alaska 737.
#41
Join Date: Sep 2011
Location: SFO
Programs: AS, UA, WN, IHG Diamond Elite, Hyatt Globalist, Hilton Gold, CET 7*
Posts: 3,299
And if you're on a Mac, you can do it within a built-in tool on Preview, which I do on a daily basis. Here's directions for both platforms:
https://www.cnet.com/how-to/how-to-c...-one-document/
https://www.cnet.com/how-to/how-to-c...-one-document/
#42
Join Date: Nov 2005
Location: Portland, OR
Programs: Alaska Gold 100k
Posts: 959
They fact that these new match folks get the 50% bonus for the rest of the year while (assumably) those of us loyal for years as elites don’t is kind of a punch in the gut. I sure hope they extend it for the rest of us too.
#43
Join Date: Nov 2016
Location: On a plane or a beach
Programs: Yes
Posts: 3,149
I didn’t even catch that. I truly hope they extend 50% EQMs for the rest of us.
#44
FlyerTalk Evangelist
Join Date: Aug 2017
Programs: AS 75K, DL Silver, UA Platinum, Hilton Gold, Hyatt Discoverist, Marriott Platinum + LT Gold
Posts: 10,496
Interestingly, matched status holders would only get the additional 50% for the 2H of the year, but not anytime prior. It would have been easier to just get them on the same timeline as existing elites, or give everyone the same deal; instead of some missing out 1H, and others 2H, as it stands now.
Applicable T&C below. Bolded text again my doinig:
Applicable T&C below. Bolded text again my doinig:
**50% bonus elite-qualifying mile offer terms: No registration required. Members registered and approved for the limited time status match offer will receive a 50% bonus on elite-qualifying miles earned on flights marketed and operated by Alaska Airlines from July 1, 2021 through December 31, 2021 (currently, all members are receiving a 50% bonus on elite-qualifying miles through June 30, 2021). Mileage for qualifying flights must be credited to the member's Mileage Plan account. Not valid on free or award travel. The bonus elite-qualifying miles awarded as part of this promotion count toward elite status qualification only, are non-redeemable, and cannot be used toward award travel. All terms and conditions of the Mileage Plan program apply.
#45
Join Date: Sep 2011
Location: SFO
Programs: AS, UA, WN, IHG Diamond Elite, Hyatt Globalist, Hilton Gold, CET 7*
Posts: 3,299
Interestingly, matched status holders would only get the additional 50% for the 2H of the year, but not anytime prior. It would have been easier to just get them on the same timeline as existing elites, or give everyone the same deal; instead of some missing out 1H, and others 2H, as it stands now.