Alaska Eliminates Change Fees (9/1/2020)
#1
Original Poster
Join Date: Nov 2008
Location: Snohomish, WA
Programs: AS MVP Gold, HHonors Diamond
Posts: 2,793
Alaska Eliminates Change Fees (9/1/2020)
United and American have both announced no more change fees (other than on Basic Economy tickets) for all domestic-ish flights (American covers Canada, Mexico, and the Caribbean too).
Alaska's got a waiver in place until Sept 8th but this is gonna put pressure on Alaska to announce something more substantive. Alaska's in a bit of a tricky situation since no change fees is the signature benefit of MVP Gold.
So... what's Alaska gonna do, and what will the offer to MVP Gold to reduce the sting?
Edit: Announced this morning.
Alaska's got a waiver in place until Sept 8th but this is gonna put pressure on Alaska to announce something more substantive. Alaska's in a bit of a tricky situation since no change fees is the signature benefit of MVP Gold.
So... what's Alaska gonna do, and what will the offer to MVP Gold to reduce the sting?
Edit: Announced this morning.
The new change-fee policy applies to all tickets, except for Saver fares. Previously, Alaska's change fee of $125 applied to all non-Saver travel, except for guests traveling on refundable tickets and Mileage Plan top elite status members.
Last edited by missamo80; Sep 1, 2020 at 6:53 am
#2
Join Date: Jul 2012
Programs: Delta Gold, Alaska Gold 75K, LATAM Black
Posts: 3,393
United and American have both announced no more change fees (other than on Basic Economy tickets) for all domestic-ish flights (American covers Canada, Mexico, and the Caribbean too).
Alaska's got a waiver in place until Sept 8th but this is gonna put pressure on Alaska to announce something more substantive. Alaska's in a bit of a tricky situation since no change fees is the signature benefit of MVP Gold.
So... what's Alaska gonna do, and what will the offer to MVP Gold to reduce the sting?
Alaska's got a waiver in place until Sept 8th but this is gonna put pressure on Alaska to announce something more substantive. Alaska's in a bit of a tricky situation since no change fees is the signature benefit of MVP Gold.
So... what's Alaska gonna do, and what will the offer to MVP Gold to reduce the sting?
#3
FlyerTalk Evangelist
Join Date: Jan 2012
Location: Northern Calif./Eastern Ida.
Programs: Amethyst Premier Plutonium Medallion
Posts: 20,633
United and American have both announced no more change fees (other than on Basic Economy tickets) for all domestic-ish flights (American covers Canada, Mexico, and the Caribbean too).
Alaska's got a waiver in place until Sept 8th but this is gonna put pressure on Alaska to announce something more substantive. Alaska's in a bit of a tricky situation since no change fees is the signature benefit of MVP Gold.
So... what's Alaska gonna do, and what will the offer to MVP Gold to reduce the sting?
Alaska's got a waiver in place until Sept 8th but this is gonna put pressure on Alaska to announce something more substantive. Alaska's in a bit of a tricky situation since no change fees is the signature benefit of MVP Gold.
So... what's Alaska gonna do, and what will the offer to MVP Gold to reduce the sting?
MVPG still has plenty of value that Flyer Bob is not getting. They don't need to take the sting out of this.
#4
Original Poster
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Posts: 2,793
Neil
#5
Join Date: Jul 2008
Location: San Diego, CA/Boston, MA
Programs: United Lifetime Plat 2 million, Starwood Platinum, Alaska MVP Gold 75k
Posts: 143
It will also be interesting to see what Alaska does with saver or basic economy fares. American has said that elite benefits will apply to basic economy including seating and even upgrades. However, they have also said that basic economy will no longer earn elite qualifying dollars towards future status.
#6
Join Date: Jul 2012
Programs: Delta Gold, Alaska Gold 75K, LATAM Black
Posts: 3,393
The dam has broken, with UA, AA and DL all taking this stance. AS has no choice any longer. It will be announced by COB tomorrow if AS doesn't have their head fully in the sand.
MVPG still has plenty of value that Flyer Bob is not getting. They don't need to take the sting out of this.
MVPG still has plenty of value that Flyer Bob is not getting. They don't need to take the sting out of this.
#7
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- Unlimited space-available upgrades on non-saver tickets
- Expanded availability of instant upgrades on high fare coach tickets
- GGUs
- Bonus RDMs
- ...
- ......
You're free to vote with your dollars! In fact, you should be rejoicing that this is becoming the new industry standard if the only reason you seek MPVG is travel flexibility. Now, you have it, and you don't have to drive the rock up the hill every year by bending to AS scheduling whims, weird connections, inconvenient times.
I really fail to see how this could be viewed as a negative for anyone, particularly those who see free change/cxl as the "only" benefit of MVPG.
#8
Join Date: Nov 2010
Location: Seattle
Programs: AS MVPG 75K
Posts: 2,574
I was just having this discussion with my travel companion, a 75K/million miler, in flight. He immediately expressed indignation that it is a devaluation of his most valuable benefit. Anyone who doesn’t see this and says inane stuff like “vote with your dollars” is naive at best. Yeah, we got the upgrade into the last two F seats on a BOGO fare. But the flexibility of the travel waiver for Gold and up is clearly the most valuable benefit for most. It plays into how he makes all his bookings. If that is available on any carrier, dipping your toe in the Delta waters looks a lot more palatable out of Seattle when you’re MVPG for life.
#9
Join Date: Dec 1999
Location: NYC/PHX
Programs: IATA, Sabre, AvgeekAgent
Posts: 1,958
I was just having this discussion with my travel companion, a 75K/million miler, in flight. He immediately expressed indignation that it is a devaluation of his most valuable benefit. Anyone who doesn’t see this and says inane stuff like “vote with your dollars” is naive at best. Yeah, we got the upgrade into the last two F seats on a BOGO fare. But the flexibility of the travel waiver for Gold and up is clearly the most valuable benefit for most. It plays into how he makes all his bookings. If that is available on any carrier, dipping your toe in the Delta waters looks a lot more palatable out of Seattle when you’re MVPG for life.
#11
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The fact of the matter is the game has changed, and this isn't the only thing that is going to feel like a "slap in the face" to "high flying elites" as the dirty nobody kettles actually get treated like basic humans again. Just remember, the airlines have been slapping us all around, kettles and elites, for the better part of 10-15 years. The tide has turned, and all the airlines need to do a serious about face on their customer policies to survive. I find it very hard to believe that everyone cannot see this as a good thing.
Now, there is no argument with the fact that such a change, when it does indeed happen, will make MVPG and 75K less "desirable" than it was before. To retain its MVPG and 75Ks, AS will need to figure out how to keep its elite program competitive in a world where this is no longer a unique benefit. But to say that this is a devaluation of benefits is asanine, absolutely nothing will be taken away that MVPG/75Ks didn't have before.
#12
Join Date: Nov 2016
Location: On a plane or a beach
Programs: Yes
Posts: 3,149
Agree to disagree. Nothing has been taken away from MVPG+. There is no devaluation of the existing MVPG benefits under these speculated changes. Chester MVPG/75K doesn't lose anything by Joe Kettle next to him having the same change/cancelation rights, except for a bit of his FF pride.
The fact of the matter is the game has changed, and this isn't the only thing that is going to feel like a "slap in the face" to "high flying elites" as the dirty nobody kettles actually get treated like basic humans again. Just remember, the airlines have been slapping us all around, kettles and elites, for the better part of 10-15 years. The tide has turned, and all the airlines need to do a serious about face on their customer policies to survive. I find it very hard to believe that everyone cannot see this as a good thing.
Now, there is no argument with the fact that such a change, when it does indeed happen, will make MVPG and 75K less "desirable" than it was before. To retain its MVPG and 75Ks, AS will need to figure out how to keep its elite program competitive in a world where this is no longer a unique benefit. But to say that this is a devaluation of benefits is asanine, absolutely nothing will be taken away that MVPG/75Ks didn't have before.
The fact of the matter is the game has changed, and this isn't the only thing that is going to feel like a "slap in the face" to "high flying elites" as the dirty nobody kettles actually get treated like basic humans again. Just remember, the airlines have been slapping us all around, kettles and elites, for the better part of 10-15 years. The tide has turned, and all the airlines need to do a serious about face on their customer policies to survive. I find it very hard to believe that everyone cannot see this as a good thing.
Now, there is no argument with the fact that such a change, when it does indeed happen, will make MVPG and 75K less "desirable" than it was before. To retain its MVPG and 75Ks, AS will need to figure out how to keep its elite program competitive in a world where this is no longer a unique benefit. But to say that this is a devaluation of benefits is asanine, absolutely nothing will be taken away that MVPG/75Ks didn't have before.
Yes, it is a devaluation when everyone can do it.
#13
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Has it killed anyone in the MVPG+ ranks the past 5 months that the entire world has been change-fee-free? No.
#14
Join Date: Apr 2003
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Posts: 5,847
As the economy gets better over time this "permanent" change by the legacies will likely be eroded by increasing the gap between basic economy and regular economy. Just like change fees started at $25 and gradually went up to $200+, that $25 gap between basic and regular economy can shift upwards so that if you want full benefits you basically prepay for the change by paying an extra $75 or $100/segment. Will be interesting to see how AS/B6 respond and then how fast the US3 come up with new tricks to rip people off.
#15
Join Date: Mar 2017
Location: British Columbia
Programs: AS MVPG100K, Marriott Marriott Titanium Elite, Hilton Gold
Posts: 7,263
UA started the ball rolling by eliminating their $200 change fee? Do we know if it allows unlimited changes? Does it apply to award redemptions? Oh, did I miss where UA said it is also eliminating cancelation fees?
James
James