Jan 26, 2016, 12:40 pm
Last edit by: IceTrojan
New livery is painted on N563AS, a 737-800.
First commercial flight scheduled for Thursday, 1/28 SEA-ANC as AS95.
Image of rebranded collateral:
First commercial flight scheduled for Thursday, 1/28 SEA-ANC as AS95.
Image of rebranded collateral:
2016 brand refresh: new logo and livery
Jan 23, 2016, 5:50 pm
#46
Join Date: Jun 2005
Programs: AS MVPG
Posts: 2,206
A name change would be shocking to me.
Jan 23, 2016, 5:53 pm
#47
Join Date: Feb 2015
Location: BLI
Programs: AS G75K
Posts: 175
Not entirely true. The flights are still operated by Horizon even though the planes and gates say Alaska. The pilots and gate agents are Horizon as well.
Jan 23, 2016, 6:30 pm
#48
Join Date: Jun 2005
Programs: AS MVPG
Posts: 2,206
Jan 24, 2016, 11:57 am
#49
Join Date: Sep 2001
Location: Seattle, WA
Posts: 5,956
There's no name change coming, just a refresh of the logo and font. I think most will like it. I think it looks good. Just one more day and you'll see the end product. Hold your horses. It's coming. Don't go ripping off temporary signage, it's not yours to rip off.
Jan 24, 2016, 8:55 pm
#50
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,630
True, and the temporary signage is being held up by polenta, which will spray all over you if you try and remove it!
Jan 24, 2016, 9:56 pm
#51
Join Date: Nov 2008
Location: Snohomish, WA
Programs: AS MVP Gold, HHonors Diamond
Posts: 2,793
Jan 25, 2016, 12:47 am
#53
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
I refrained, but submit this image as a possible clue.
Jan 25, 2016, 6:52 am
#56
Join Date: May 2006
Location: STL
Programs: UA Platinum, AA Platinum Pro, Marriott Platinum
Posts: 1,429
Perhaps I'm stuck in a 1993 timewarp but am I the only one that prefers the original jagged script wordmark? To me it seemed timelessly classic. I see it and instantly think of what Alaska (the state) and the Pacific Northwest represent...vast tundra of natural beauty, unexpolored frontiers, and the pacific ocean. I see the first revision of the wordmark, the alleged teaser and it's like a smoothed down, trying to please everyone/homely, Sarah Palin conservative, only our name says Alaska. But that's just me.
Jan 25, 2016, 10:34 am
#57
FlyerTalk Evangelist
Join Date: Jun 2005
Location: QLA
Programs: SBUX Gold
Posts: 14,507
Perhaps I'm stuck in a 1993 timewarp but am I the only one that prefers the original jagged script wordmark? To me it seemed timelessly classic. I see it and instantly think of what Alaska (the state) and the Pacific Northwest represent...vast tundra of natural beauty, unexpolored frontiers, and the pacific ocean. I see the first revision of the wordmark, the alleged teaser and it's like a smoothed down, trying to please everyone/homely, Sarah Palin conservative, only our name says Alaska. But that's just me.
That said, I think AS should have stopped with the rebranding... I like the new design better, not this new new design.
Now we just have to start all over again with the "Which plane will be the first the carry the new livery?" game
Jan 25, 2016, 12:11 pm
#58
Join Date: Dec 2004
Location: BLI
Programs: Alaska Million Mile Flyer, Marriott Lifetime Titanium Elite
Posts: 3,194
Clean, simple wordmarks seem to be the trend nowadays, and AS seems to have joined the crowd somewhat. I'm betting their consumer surveys of non-AS pax showed that the "s" was offputting somehow, like it was a lightning bolt.
That said, I think AS should have stopped with the rebranding... I like the new design better, not this new new design.
Now we just have to start all over again with the "Which plane will be the first the carry the new livery?" game
That said, I think AS should have stopped with the rebranding... I like the new design better, not this new new design.
Now we just have to start all over again with the "Which plane will be the first the carry the new livery?" game
