Jan 26, 2016, 12:40 pm
New livery is painted on N563AS, a 737-800.
First commercial
flight scheduled for Thursday, 1/28 SEA-ANC as AS95.
Image of rebranded collateral:
2016 brand refresh: new logo and livery
Jan 25, 2016, 2:48 pm
Join Date: Mar 2012
Location: JNU/SEA
Posts: 244
Quote:
Originally Posted by
IceTrojan
Sorry if it's been mentioned, but I think there's a press event today about the updated branding.
3:30pm PST. The new livery flew in to SEA late last night:
https://flightaware.com/live/flight/ASA9410
Jan 25, 2016, 3:24 pm
Join Date: Jul 2015
Location: SEA
Programs: Hilton/Marriott Gold, Accor Silver
Posts: 2,036
Quote:
Originally Posted by
Kaphias
3:30pm PST.
How on earth do you guys know about this?
Jan 25, 2016, 3:31 pm
Join Date: Oct 2015
Location: Pacific Wonderland
Programs: ʙᴏɴᴠo̱ʏ Au, IHG Au, HH Dia, Nexus, Pilot FlyingJ Preferred
Posts: 5,336
Quote:
Originally Posted by
ByrdluvsAWACO
Translastion: Soulless
^ Sick of the tablet-ication of both websites and logos. It looks like design by 5 year olds. Much prefer the current or previous wordmark.
Jan 25, 2016, 3:35 pm
Join Date: Mar 2008
Location: SEA/YYZ
Posts: 1,561
Here it is (from @EricWKing5 on Twitter):
Jan 25, 2016, 3:38 pm
Join Date: Feb 2015
Location: BLI
Programs: AS G75K
Posts: 175
That's a freakin' FANTASTIC tail! Not sold yet on the new logo typeface but I'm sure it will grow on me. It looks a bit Playskool compared to their old logo and the competition.
Jan 25, 2016, 3:39 pm
Join Date: Feb 2015
Location: BLI
Programs: AS G75K
Posts: 175
I'll definitely be checking each of my reservations for N563AS now!
Jan 25, 2016, 3:40 pm
Join Date: Mar 2012
Location: JNU/SEA
Posts: 244
Looks great. Well done AS.
Jan 25, 2016, 3:41 pm
Join Date: Feb 2015
Location: BLI
Programs: AS G75K
Posts: 175
Sorry for the triple post but...
For those interested, this plane used to sport the standard white livery with the Lei'd Chester
Jan 25, 2016, 3:44 pm
Join Date: Feb 2005
Location: JNU
Programs: HH D, AS MM/MVPG for life/AL, Awesome Wipes VIP Club, NEXUS, Hertz 5-Star Gold
Posts: 2,893
Quote:
Originally Posted by
qukslvr619
Perhaps I'm stuck in a 1993 timewarp but am I the only one that prefers the original jagged script wordmark? To me it seemed timelessly classic. I see it and instantly think of what Alaska (the state) and the Pacific Northwest represent...vast tundra of natural beauty, unexpolored frontiers, and the pacific ocean. I see the first revision of the wordmark, the alleged teaser and it's like a smoothed down, trying to please everyone/homely, Sarah Palin conservative, only our name says Alaska. But that's just me.
When I first saw the jagged script way back when, I thought, "Wow, AS has lifted the font style from the Alaska Seafood Marketing Institute." It looked like a carbon copy of theirs.
Jan 25, 2016, 3:46 pm
FlyerTalk Evangelist
Join Date: Feb 2007
Location: PDX
Programs: UA 1K, Marriott Plat
Posts: 11,500
Not a fan. It's like Interjet and Alaska had a baby. An ugly baby.
Jan 25, 2016, 3:52 pm
formerly known as felinaar
Join Date: Jan 2010
Location: SEA
Programs: UA Plat, AA Gold, AS MVPG, Hyatt Diamond, Hilton Diamond, SPG Gold
Posts: 612
Quote:
Originally Posted by
United757
Here it is (from @EricWKing5 on Twitter):
I think @EricWKing5 just got a talkin' to.
Jan 25, 2016, 3:54 pm
FlyerTalk Evangelist
Join Date: Feb 2007
Location: PDX
Programs: UA 1K, Marriott Plat
Posts: 11,500
Quote:
Originally Posted by
Scottrick
I think @EricWKing5 just got a talkin' to.
Considering he broke the embargo by a half hour.
Jan 25, 2016, 3:56 pm
FlyerTalk Evangelist
Join Date: Jul 2001
Location: Phoenix, AZ
Programs: HH Gold, AA Gold
Posts: 10,458
Quote:
Originally Posted by
Scottrick
I think @EricWKing5 just got a talkin' to.
I assume that's Eric Wilkinson of KING 5 News!
Jan 25, 2016, 4:06 pm
Join Date: Apr 2008
Location: GEG
Programs: Hilton Diamond, Hertz PC, Delta Silver
Posts: 475
Quote:
Originally Posted by
Scottrick
I think @EricWKing5 just got a talkin' to.
It seems his post has since been deleted.
Jan 25, 2016, 4:08 pm
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: Oceanic Airlines Gold Elite
Posts: 20,389
They could have changed it to Jet America...
Jan 26, 2016, 12:40 pm
