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DL Encroaches Further on AS' Turf - Master Thread

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Old Jul 30, 2014, 2:10 am
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Last edit by: eponymous_coward
To try to make sense of what's all happening between AS and DL, the idea arose during the recent Alaska do to create a compendium in the wiki of the various stages of the current spat. Please add your knowledge where you can!

Timeline of events:

**proposed format for new route announcements**
mm/dd/yy [date of announcement] Airline XXX-YYY [new vs changed] [frequency] dd/mm/yy [date of service/change] Airline Press Release link | FT thread/post link
  1. 2008: Delta and Northwest merge, Delta's staff takes over relationship with Alaska
  2. 06/05/09 Alaska ATL - SEA New 1x daily 23/10/09 AS Announcement | FT Thread
  3. 2011: Alaska allegedly (using data gleaned from codeshare sales) tries to lower the ratio of the fare it pays Delta on codeshare itineraries
  4. 08/10/12: The infamous "joint" Seattle press conference where Delta CEO Richard Anderson announces they will ramp up international service in Seattle (AS CEO Brad Tilden stays quiet in the background) -- DL Announcement | FT Thread
  5. 01/11/12 Alaska SLC - SEA New 2x daily 04/04/13 AS Announcement | FT Thread
  6. 25/02/13 Delta announces resumption of SEA-ANC, new SEA-LAS. Hard to find press release/news, but this site mentions it.
  7. 02/05/13 Alaska ATL - PDX New 1x daily 26/08/13 AS Announcement
  8. 01/10/13 Delta SEA - LAS Increase from 1x - 3x daily 06/01/14 -> 5x daily 01/04/14 DL Announcement | Post #1
  9. 01/10/13 Delta SEA - SFO New 6x daily 29/03/14 -> 7x daily 05/06/14 DL Announcement | Post #1
  10. 01/10/13 Delta SEA - LAX Increase from 5x - 7x daily 05/06/14 DL Announcement |Post #1
  11. 05/11/13 Delta SEA - SAN New 4x daily 02/06/14 DL Announcement | Post #77
  12. 05/11/13 Delta SEA - ANC Increase 1x to 2x daily summer seasonal 05/06/14 DL Announcement | Post #90
  13. 05/11/13 Delta SEA - PDX New 4x daily 02/09/14 DL Announcement | Post #77
  14. 06/12/13 Alaska SLC - PDX 09/06/14 AS Announcement | FT Thread
  15. 06/12/13 Alaska SLC - SAN 10/06/14 AS Announcement | FT Thread
  16. 06/12/13 Alaska SLC - LAX 11/06/14 AS Announcement | FT Thread
  17. 06/12/13 Alaska SLC - SJC 12/06/14 AS Announcement | FT Thread
  18. 17/12/13 Delta SEA - ANC 29/05/14 (increased from 2x-3x daily) Thread [link needed] DL Announcement
  19. 17/12/13 Delta SEA - JNU 29/05/14 Thread [link needed] DL Announcement | Post #268
  20. 17/12/13 Delta SEA - SJC 29/05/14 Thread [link needed] DL Announcement
  21. 20/12/13 Alaska SLC - BOI 16/06/14 New 1x Daily AS Announcement
  22. 20/12/13 Alaska SLC - LAS 16/06/14 New 2x Daily AS Announcement
  23. 20/12/13 Alaska SLC - SFO 18/06/14 New 1x Daily AS Announcement
  24. 10/02/14 Delta PHX - SEA 20/12/14 New 5x Daily CRJ-900 DL Announcement
  25. 10/02/14 Delta PSP - SEA 20/12/14 New 1x Daily CRJ-900 Winter Season DL Announcement
  26. 10/02/14 Delta TUS - SEA 20/12/14 New Saturday CRJ-900 Winter Season DL Announcement
  27. 10/02/14 Delta HNL - SEA 20/12/14 Increase 1x to 2x Daily 757-200/757-300 DL Announcement
  28. 11/02/14 Alaska DTW - SEA 04/09/14 New 1x Daily AS Announcement
  29. 11/02/14 Alaska MSY - SEA 12/06/14 New 1x Daily 737-800 AS Announcement
  30. 11/02/14 Alaska SEA - TPA 20/06/14 New 1x Daily 737-800 AS Announcement
  31. 26/02/14 Delta Delta changes SkyMiles to revenue based points/miles DL Announcement
  32. 28/03/14 Alaska BWI - SEA 02/09/14 New 1x Daily 737-800 AS Announcement
  33. 28/03/14 Alaska ABQ - SEA 18/09/14 New 1x Daily 737-800 AS Announcement
  34. 28/03/14 Alaska ATL - PDX 01/09/14 Discontinued 1x Daily 737-800 AS Announcement
  35. 17/03/14 Delta BOI - LAX 05/16/14 New 1x Daily E-175 DL Announcement
  36. 09/05/14 Alaska CUN - SEA 06/11/14 New 1x Daily 737-800 Seasonal AS Announcement
  37. 27/05/14 Delta GEG - SEA 03/11/14 New 4x Daily CRJ-700 DL Announcement
  38. 27/05/14 Delta SEA - YYC 03/11/14 New 2x Daily E-175 DL Announcement
  39. 27/05/14 Delta OGG - SEA 20/12/14 New 1x Daily 757-200 DL Announcement
  40. 27/05/14 Delta BZN - SEA 20/12/14 New Saturday E-175 Winter Season (Flight will op 1x Daily from 20/12/14-04/01/15) DL Announcement
  41. 27/05/14 Delta SEA - SJD 20/12/14 New Saturday A319 Winter Season DL Announcement
  42. 27/05/14 Delta PVR - SEA 20/12/14 New Saturday A319 Winter Season DL Announcement
  43. 27/05/14 Alaska Announces 11% increase in SEA flying for Spring 2015 AS Announcement
  44. 27/05/14 Alaska BOI - SEA 08/03/15 increase from 8x to 9x Daily Q400 AS Announcement
  45. 27/05/14 Alaska BOS - SEA 08/03/15 increase from 2x to 3x Daily 737-800/737-900 AS Announcement
  46. 27/05/14 Alaska ORD - SEA 08/03/15 increase from 3x to 4x Daily 737-800/737-900 AS Announcement
  47. 27/05/14 Alaska DEN - SEA 08/03/15 increase from 4x to 5x Daily 737 AS Announcement
  48. 27/05/14 Alaska FAI - SEA 08/03/15 increase from 3x to 4x Daily 737 AS Announcement
  49. 27/05/14 Alaska PSP - SEA 08/03/15 increase from 3x to 4x Daily 737 Seasonal AS Announcement
  50. 27/05/14 Alaska SEA - SMF 08/03/15 increase from 5x to 6x Daily 737 AS Announcement
  51. 27/05/14 Alaska LAX - SEA 08/03/15 increase from 12x to 13x Daily 737 AS Announcement
  52. 27/05/14 Alaska PDX - SEA 08/03/15 increase from 24x to 27x Daily Q400 AS Announcement
  53. 27/05/14 Alaska GEG - SEA 08/03/15 replace 2x Daily Q400 with 737 AS Announcement
  54. 27/05/14 Alaska SEA - SNA 08/03/15 increase from 7x to 8x Daily 737-700/737-800 AS Announcement
  55. 08/07/14 Alaska PDX - SJD 03/11/14 New 4x Weekly 737-800/737-900 Seasonal AS Announcement
  56. 08/07/14 Alaska PDX - PVR 04/11/14 New 3x Weekly 737-800/737-900 Seasonal AS Announcement
  57. 13/11/14 Alaska IAD - SEA 11/03/15 New 1x Daily 737-800/737-900 AS Announcement
  58. 14/11/14 Delta seeks 30 (!) gates at SEA Bloomberg story
  59. 19/11/14 Delta adds SEA-DEN/BOI/SMF/KTN/SIT Summer '15 DL Press Release | FT Thread
  60. 11/25/14 Alaska Adds SEA-MKE NEW daily E-175 starting July 1, 2015 AS Press Release
  61. 11/25/14 Alaska Adds SEA-OKC NEW daily E-175 starting July 1, 2015 AS Press Release
  62. 22/02/15 Delta Announces 717 service to operate on SEA-LAX/LAS/PHX flights DL Press Release and then pulls LAS/PHX service back to regional jets. LAX service remains on 737 equipment (Delta.com)
  63. 22/02/15 Delta Extends SEA-JNU to year round service using CRJ-900 outside of summer DL Press Release
  64. 22/02/15 Delta Extends SEA-FAI to year round service using E-175 outside of summer DL Press Release
  65. 22/02/15 Delta Extends SEA-PVR/SJD seasonal Saturday service to October 3, 2015 DL Press Release and then pulls it back to start December 19, 2015 (Delta.com)
  66. 22/02/15 Delta Adds 2nd SEA-PSP seasonal flight CRJ-700 starting December 19, 2015DL Press Release
  67. 22/02/15 Delta Increases seasonal SEA-TUS Saturday flight to Daily using CRJ-700 starting December 19, 2015DL Press Release
  68. 22/02/15 Delta Adds SEA-KOA NEW daily 757-200 starting December 19, 2015DL Press Release
  69. 10/03/15 Alaska Adds SEA-JFK NEW daily 737-800 starting September 16, 2015 AS Press Release
  70. 28/04/15 Alaska Adds SEA-BNA NEW daily 737-800 starting September 23, 2015 AS Press Release
  71. 28/04/15 Alaska Adds SEA-RDU NEW daily 737-800 starting October 1, 2015 AS Press Release
  72. 28/04/15 Alaska Adds SEA-CHS NEW 4x/weekly 737-800 starting November 16, 2015 AS Press Release
  73. 14/05/15 Alaska Announces Preferred Plus Seating options AS Press Release
  74. 26/05/15 Delta Adds SEA-BZN Daily year round CRJ-700 on Aug 1, 2015 DL Press Release
  75. 26/05/15 Delta Adds SEA-PSC NEW 3x/day CRJ-700 on Nov 1, 2015 DL Press Release
  76. 26/05/15 Delta Adds SEA-MCO NEW 1x/day 757-200 on Dec 19, 2015 DL Press Release
  77. 26/05/15 Delta Adds SEA-BOS NEW 1x/day 737-800 on April 4, 2016 DL Press Release
  78. 26/05/15 Delta Adds SEA-YYJ NEW 3x/day CRJ-700 on April 4, 2016 DL Press Release
  79. 26/05/15 Delta Announces end to SEA-HND (Tokyo Haneda) service effective September 30. Route authority to be transferred to American to operate Los Angeles - Haneda. Seattle Times
  80. 07/22/15 Alaska announces partnership with Hainan Airlines which will reduce dependence on Delta for traffic to/from Asia AS Announcement | FT Thread
  81. 08/05/15 Alaska announces Boardroom members can access American Admirals Club starting 15 Aug and on 17 Oct that Former US Airways flights will be eligible for earn and burn miles FT Thread
  82. 09/22/15 Alaska announces partnership with Icelandair Icelandair Announcement
  83. 10/22/15 Alaska Opens New North Satellite Boardroom. AS Press Release
  84. 10/22/15 Alaska Alaska announces codeshare agreement with Emirates. AS Press Release
  85. 12/18/15 Delta Adds SEA-MSO, SEA-BIL and SEA-YEG NEW with CRJ-900/700 equipment operated by Skywest Routesonline (MSO) Routesonline (BIL) Routesonline (YEG)
  86. 01/01/16 Alaska and Delta: no more reciprocal Board Room/Sky Club Benefits
  87. 04/04/16 Alaska Alaska Air Group announces acquisition of Virgin America (Pending Government Approval). AS Press Release
  88. 05/10/16 Alaska Announces Japan Airlines as new Mileage Plan Member and codeshare partner. AS Press Release
  89. 05/11/16 DL adds Shuttle Service to Seattle (SFO and LAX)
  90. 06/21/16 Delta Will switch SEA-LHR from Delta to Virgin Atlantic using 787-9 starting March 26, 2017. Delta's 767-300ER will be reallocated seasonally to a 4x/week service on PDX-LHR from May 26, 2107-Oct 29, 2017. DL Press Release
  91. 06/21/16 Delta Add SEA-SUN Daily Dec 21, 2016-Jan 2, 2017 and Saturday's only from Jan 7-Mar 25, 2017 with CRJ-700. Routesonline | Delta.com
  92. 06/29/16 Alaska Adds SEA-SBP (San Luis Obispo) Daily year round E175 operated by SkyWest on April 17, 2017. AS Press Release
  93. 07/13/16 Alaska Adding seasonal flights to SEA-SUN. Double Daily Q400 Dec 16-Jan 2 and an added Sat/Sun from Feb 18-Mar 26, 2017. AS Press Release
  94. 07/21/16 Alaska Increasing SEA-EWR to 3 Daily flights with 737 starting May 14, 2017. AS Press Release
  95. 07/21/16 Alaska Adds SEA-ICT (Wichita) NEW daily E175 operated by SkyWest starting April 13, 2017. AS Press Release
  96. 07/21/16 Alaska Adds SEA-IND (Indianapolis) NEW daily 737 starting May 14, 2017. AS Press Release
  97. 08/14/16 Delta Adds 2nd SEA-BOS Daily 737-800 starting June 8, 2017. DL Press Release | Routesonline
  98. 08/14/16 Delta Adds SEA-EUG NEW 3x daily CRJ-700 starting April 1, 2017. Routesonline
  99. 08/14/16 Delta Adds SEA-RDU NEW daily 737-800 starting June 8, 2017. Routesonline
  100. 08/31/16 Delta discontinues SEA-BIL nonstop flights. Delta.com
  101. 08/31/16 Delta discontinues SEA-JNU from year round to seasonal until May 19, 2017. Delta.com
  102. 09/05/16 Delta discontinues SEA-MSO and SEA-BZN nonstop flights. Delta.com
  103. 10/21/2016 Delta opens a beautiful, spacious, new lounge at SeaTac, further showing how uninspiring the Board Rooms are.
  104. 3/2/2020 Delta (re)adds SEA-LHR, adds SEA-CMH, SEA-DFW, more frequencies on existing routes. Delta.com
  105. Further chronology? Please add! Loss of benefits, etc.
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DL Encroaches Further on AS' Turf - Master Thread

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Old May 18, 2016, 10:17 am
  #2716  
 
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AS/DL feud aside, it's amazing how far we've come when publicly traded corporations are vying and fighting to sponsor a Pride Parade.
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Old May 18, 2016, 10:29 am
  #2717  
 
Join Date: Feb 2015
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^^^^
Amen to that.
(Delta should be put Ina "time out" since they are behaving like a 3 yr old)
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Old May 18, 2016, 10:30 am
  #2718  
 
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Originally Posted by kop84
AS/DL feud aside, it's amazing how far we've come when publicly traded corporations are vying and fighting to sponsor a Pride Parade.
I think sadly in this particular case it's Delta trying to stab AS in the eye, which takes away from the whole reason for the Parade. If I were in that particular movement I would call Delta out on it. It away from the inclusion of all to the exclusion of some. Is that what the Parade is about ?
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Old May 18, 2016, 11:30 am
  #2719  
 
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I haven't been to Seattle Pride, but I know in Portland AS has always been a fun, energetic participant, both in the Parade and at the Festival. It's sad that they have chosen to skip Seattle pride this year. I agree with a previous poster, they could brand themselves "Hometown Airlines", and push to get as much publicity out of it as possible.
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Old May 18, 2016, 12:01 pm
  #2720  
 
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For those who don't get the paper, the piece in the Seattle Times had great placement, above the fold on the front page. And the columnist, Danny Westneat, has a good history of sticking it to the authorities when he sees something wrong.
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Old May 18, 2016, 12:29 pm
  #2721  
 
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Originally Posted by arles
I am not a marketing person, but even I can see the opportunity for AS to spin this to their advantage. It appears that AS employees are restricted from being identified as AS employees. But there is no restriction on non-AS employees. AS could hand out t-shirts (or hats, flags, whatever) for the public to wear showing support for "Alaska - Seattle's real hometown airline". And while AS employees can not be identified as such when marching - just have them march under a banner that reads "unidentified Seattle airline employees".

The opportunities for creative marketing types are endless.
pretty sure if AS employees were handing AS gear to non-AS employees at a DL sponsored event, they'd get in big trouble for that as well.
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Old May 18, 2016, 1:34 pm
  #2722  
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Originally Posted by IceTrojan
I mean... between this and the Fox Theater story, you'd think the DL decision makers all missed the lesson in B-school on "Optics: What they are and how not to screw up."
indeed, this is incredibly short sighted, even more so than normal for DL, and that is saying A LOT
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Old May 18, 2016, 1:47 pm
  #2723  
 
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Originally Posted by PV_Premier
indeed, this is incredibly short sighted, even more so than normal for DL, and that is saying A LOT
I think that they possibly really "stepped in it" this time !

Frankly their all acting like school kids. And in the end whatever they do we as passengers end of paying for their screw ups
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Old May 18, 2016, 4:39 pm
  #2724  
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Originally Posted by haddon90
pretty sure if AS employees were handing AS gear to non-AS employees at a DL sponsored event, they'd get in big trouble for that as well.
I'm guessing the event "boundaries" for the parade aren't too well defined. AS could very well hand out rainbow-colored tees with the Alaska workmark on it at a random street corner (after obtaining necessary permits, of course), and of course AS wouldn't have control over individuals on whether they wear them and where they head afterwards.

And every arriving/departing AS flight could/should request a path that happens to involve a low, slow flyby of the parade route
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Old May 18, 2016, 5:16 pm
  #2725  
 
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Just some musing/observations... I'm shopping for flights for various upcoming trips through July and August. I keep trying to find a half decent fare on AS out of YYC as they continue to be my preferred option, all things being equal (even/despite the Q400s).

Several of the mid-week off-peak dates in August I was looking at into LAS on AS are $420 CAD one-way lowest available fare (for any flight schedule combination). DL options for the exact same dates start at $258 CAD for W (Comfort+) or $344 CAD for A (First Class).

AS is almost $900 CAD one-way for lowest First and an F cabin is not even offered on the YYC-SEA segment - AS fares in F are rarely competitive it seems.

When DL is significantly cheaper for First (much less Comfort+) versus AS on the lowest Economy fare it makes it hard to buy on AS, especially when DL has 3-class aircraft on all flights in/out of Seattle and premium tickets are so reasonable.

Not a whine, so much as an observation of how competitive DL is in this market against AS (largely feeding through the SEA hub).
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Old May 18, 2016, 5:19 pm
  #2726  
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From the DL forum thread:

And yet another low for DL -- this time in SEA

http://www.kiro7.com/news/local/riva...rade/291565520

Delta released the following statement: "As a partner of Seattle Pride and Pride events around the world, Delta celebrates the inclusive spirit of Pride and all members of the LGBTQ community. While our sponsorship allows us to display Delta branding at the event, Delta has in no way restricted the participation or attire of any individual or group participating in Seattle Pride events. Each year, Delta people proudly walk alongside airlines and other companies in support of the LGBTQ community at Pride events around the country. True to the spirit of Pride and our belief in inclusivity, we welcome participation from all members of the community."
Seattle Pride is also quoted as saying this was a misunderstanding and has asked the Times to retract the article. This seems at odds with what the Times wrote as a direct quote from the PR spokesman, but I'm at least happy the right outcome has been reached one way or another.

UPDATE: I received the following reply to the email I sent to Seattle Pride, along with permission to quote it:

Dear [Zorak]

In light of the recent press I would like to clear the air and state I misinterpreted the contractual obligations set in place for Delta Airlines and I wish to retract my statements made to the Alaska Airline Corporation with regards to participation in the 2016 Seattle Pride Parade. It was not my intention to exclude any groups or individuals, regardless of their company loyalties, employer, and group associations. While our sponsors allow us to produce a quality Pride Parade each year, I misunderstood the terms of one of these sponsorships and misrepresented that contract. I apologize for my miscommunication and any hurt feelings I caused. As always, Seattle Pride stands for inclusiveness and the celebration of all the diversity within our community. As the representatives of the Seattle Pride Board have stated, it is our goal for all members of our community to participate in the Pride Parade, and we will continue to work toward that goal. I sincerely hope GLOBE and Alaska Airlines will accept our invitation to proudly march in the parade, wearing whatever they wish, just as they have always done in the past.

Sincerely

Eric Bennett
President
Seattle Pride
EDIT AGAIN: also made publicly: http://www.kiro7.com/news/local/riva...rade/291565520
Last edited by Zorak; May 18, 2016 at 6:58 pm
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Old May 18, 2016, 7:06 pm
  #2727  
 
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I got the same email in response to my email today. It feels like a backtrack due to the publicity to me. I am a long time(aka I am not young) member of the gay community and I do blame the Pride organization for this. Like so many organizations once they have been around for awhile, they forgot that they had a mission beyond their own existence.
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Old May 18, 2016, 8:07 pm
  #2728  
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Originally Posted by SamuelS
Just some musing/observations... I'm shopping for flights for various upcoming trips through July and August. I keep trying to find a half decent fare on AS out of YYC as they continue to be my preferred option, all things being equal (even/despite the Q400s).

Several of the mid-week off-peak dates in August I was looking at into LAS on AS are $420 CAD one-way lowest available fare (for any flight schedule combination). DL options for the exact same dates start at $258 CAD for W (Comfort+) or $344 CAD for A (First Class).

AS is almost $900 CAD one-way for lowest First and an F cabin is not even offered on the YYC-SEA segment - AS fares in F are rarely competitive it seems.

When DL is significantly cheaper for First (much less Comfort+) versus AS on the lowest Economy fare it makes it hard to buy on AS, especially when DL has 3-class aircraft on all flights in/out of Seattle and premium tickets are so reasonable.

Not a whine, so much as an observation of how competitive DL is in this market against AS (largely feeding through the SEA hub).
DL indeed prices these routes aggressively thanks to their adoption of Y-UP fares, which AS has not adopted (eg, a P fare is a P fare...not an X fare masquerading as a G fare). I have found AS F to be reasonable on O/D when purchased in advance (eg, i had a $172 one way F fare on PDX-SJC last year, when coach was about $120 or something...and OAK-OGG is routinely under $400 one way in F). For connections though, basically forget about it.
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Old May 18, 2016, 10:27 pm
  #2729  
 
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Leaving ANC, the GA announced boarding for 'American Executive Platinum & Platinum' instead of the generic 'top tier partner elite' that they did previously. This is the second or third time I've noticed this in different airports so I don't think it's unintentional.
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Old May 19, 2016, 10:57 am
  #2730  
 
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Originally Posted by wwongo
I got the same email in response to my email today. It feels like a backtrack due to the publicity to me. I am a long time(aka I am not young) member of the gay community and I do blame the Pride organization for this. Like so many organizations once they have been around for awhile, they forgot that they had a mission beyond their own existence.
I agree, this is backtracking. If that is how he understood the terms of the contract when it was communicated, then that is how they understood the terms of the contract when they agreed to it.
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