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DL Encroaches Further on AS' Turf - Master Thread

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Old Jul 30, 2014, 2:10 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: eponymous_coward
To try to make sense of what's all happening between AS and DL, the idea arose during the recent Alaska do to create a compendium in the wiki of the various stages of the current spat. Please add your knowledge where you can!

Timeline of events:

**proposed format for new route announcements**
mm/dd/yy [date of announcement] Airline XXX-YYY [new vs changed] [frequency] dd/mm/yy [date of service/change] Airline Press Release link | FT thread/post link
  1. 2008: Delta and Northwest merge, Delta's staff takes over relationship with Alaska
  2. 06/05/09 Alaska ATL - SEA New 1x daily 23/10/09 AS Announcement | FT Thread
  3. 2011: Alaska allegedly (using data gleaned from codeshare sales) tries to lower the ratio of the fare it pays Delta on codeshare itineraries
  4. 08/10/12: The infamous "joint" Seattle press conference where Delta CEO Richard Anderson announces they will ramp up international service in Seattle (AS CEO Brad Tilden stays quiet in the background) -- DL Announcement | FT Thread
  5. 01/11/12 Alaska SLC - SEA New 2x daily 04/04/13 AS Announcement | FT Thread
  6. 25/02/13 Delta announces resumption of SEA-ANC, new SEA-LAS. Hard to find press release/news, but this site mentions it.
  7. 02/05/13 Alaska ATL - PDX New 1x daily 26/08/13 AS Announcement
  8. 01/10/13 Delta SEA - LAS Increase from 1x - 3x daily 06/01/14 -> 5x daily 01/04/14 DL Announcement | Post #1
  9. 01/10/13 Delta SEA - SFO New 6x daily 29/03/14 -> 7x daily 05/06/14 DL Announcement | Post #1
  10. 01/10/13 Delta SEA - LAX Increase from 5x - 7x daily 05/06/14 DL Announcement |Post #1
  11. 05/11/13 Delta SEA - SAN New 4x daily 02/06/14 DL Announcement | Post #77
  12. 05/11/13 Delta SEA - ANC Increase 1x to 2x daily summer seasonal 05/06/14 DL Announcement | Post #90
  13. 05/11/13 Delta SEA - PDX New 4x daily 02/09/14 DL Announcement | Post #77
  14. 06/12/13 Alaska SLC - PDX 09/06/14 AS Announcement | FT Thread
  15. 06/12/13 Alaska SLC - SAN 10/06/14 AS Announcement | FT Thread
  16. 06/12/13 Alaska SLC - LAX 11/06/14 AS Announcement | FT Thread
  17. 06/12/13 Alaska SLC - SJC 12/06/14 AS Announcement | FT Thread
  18. 17/12/13 Delta SEA - ANC 29/05/14 (increased from 2x-3x daily) Thread [link needed] DL Announcement
  19. 17/12/13 Delta SEA - JNU 29/05/14 Thread [link needed] DL Announcement | Post #268
  20. 17/12/13 Delta SEA - SJC 29/05/14 Thread [link needed] DL Announcement
  21. 20/12/13 Alaska SLC - BOI 16/06/14 New 1x Daily AS Announcement
  22. 20/12/13 Alaska SLC - LAS 16/06/14 New 2x Daily AS Announcement
  23. 20/12/13 Alaska SLC - SFO 18/06/14 New 1x Daily AS Announcement
  24. 10/02/14 Delta PHX - SEA 20/12/14 New 5x Daily CRJ-900 DL Announcement
  25. 10/02/14 Delta PSP - SEA 20/12/14 New 1x Daily CRJ-900 Winter Season DL Announcement
  26. 10/02/14 Delta TUS - SEA 20/12/14 New Saturday CRJ-900 Winter Season DL Announcement
  27. 10/02/14 Delta HNL - SEA 20/12/14 Increase 1x to 2x Daily 757-200/757-300 DL Announcement
  28. 11/02/14 Alaska DTW - SEA 04/09/14 New 1x Daily AS Announcement
  29. 11/02/14 Alaska MSY - SEA 12/06/14 New 1x Daily 737-800 AS Announcement
  30. 11/02/14 Alaska SEA - TPA 20/06/14 New 1x Daily 737-800 AS Announcement
  31. 26/02/14 Delta Delta changes SkyMiles to revenue based points/miles DL Announcement
  32. 28/03/14 Alaska BWI - SEA 02/09/14 New 1x Daily 737-800 AS Announcement
  33. 28/03/14 Alaska ABQ - SEA 18/09/14 New 1x Daily 737-800 AS Announcement
  34. 28/03/14 Alaska ATL - PDX 01/09/14 Discontinued 1x Daily 737-800 AS Announcement
  35. 17/03/14 Delta BOI - LAX 05/16/14 New 1x Daily E-175 DL Announcement
  36. 09/05/14 Alaska CUN - SEA 06/11/14 New 1x Daily 737-800 Seasonal AS Announcement
  37. 27/05/14 Delta GEG - SEA 03/11/14 New 4x Daily CRJ-700 DL Announcement
  38. 27/05/14 Delta SEA - YYC 03/11/14 New 2x Daily E-175 DL Announcement
  39. 27/05/14 Delta OGG - SEA 20/12/14 New 1x Daily 757-200 DL Announcement
  40. 27/05/14 Delta BZN - SEA 20/12/14 New Saturday E-175 Winter Season (Flight will op 1x Daily from 20/12/14-04/01/15) DL Announcement
  41. 27/05/14 Delta SEA - SJD 20/12/14 New Saturday A319 Winter Season DL Announcement
  42. 27/05/14 Delta PVR - SEA 20/12/14 New Saturday A319 Winter Season DL Announcement
  43. 27/05/14 Alaska Announces 11% increase in SEA flying for Spring 2015 AS Announcement
  44. 27/05/14 Alaska BOI - SEA 08/03/15 increase from 8x to 9x Daily Q400 AS Announcement
  45. 27/05/14 Alaska BOS - SEA 08/03/15 increase from 2x to 3x Daily 737-800/737-900 AS Announcement
  46. 27/05/14 Alaska ORD - SEA 08/03/15 increase from 3x to 4x Daily 737-800/737-900 AS Announcement
  47. 27/05/14 Alaska DEN - SEA 08/03/15 increase from 4x to 5x Daily 737 AS Announcement
  48. 27/05/14 Alaska FAI - SEA 08/03/15 increase from 3x to 4x Daily 737 AS Announcement
  49. 27/05/14 Alaska PSP - SEA 08/03/15 increase from 3x to 4x Daily 737 Seasonal AS Announcement
  50. 27/05/14 Alaska SEA - SMF 08/03/15 increase from 5x to 6x Daily 737 AS Announcement
  51. 27/05/14 Alaska LAX - SEA 08/03/15 increase from 12x to 13x Daily 737 AS Announcement
  52. 27/05/14 Alaska PDX - SEA 08/03/15 increase from 24x to 27x Daily Q400 AS Announcement
  53. 27/05/14 Alaska GEG - SEA 08/03/15 replace 2x Daily Q400 with 737 AS Announcement
  54. 27/05/14 Alaska SEA - SNA 08/03/15 increase from 7x to 8x Daily 737-700/737-800 AS Announcement
  55. 08/07/14 Alaska PDX - SJD 03/11/14 New 4x Weekly 737-800/737-900 Seasonal AS Announcement
  56. 08/07/14 Alaska PDX - PVR 04/11/14 New 3x Weekly 737-800/737-900 Seasonal AS Announcement
  57. 13/11/14 Alaska IAD - SEA 11/03/15 New 1x Daily 737-800/737-900 AS Announcement
  58. 14/11/14 Delta seeks 30 (!) gates at SEA Bloomberg story
  59. 19/11/14 Delta adds SEA-DEN/BOI/SMF/KTN/SIT Summer '15 DL Press Release | FT Thread
  60. 11/25/14 Alaska Adds SEA-MKE NEW daily E-175 starting July 1, 2015 AS Press Release
  61. 11/25/14 Alaska Adds SEA-OKC NEW daily E-175 starting July 1, 2015 AS Press Release
  62. 22/02/15 Delta Announces 717 service to operate on SEA-LAX/LAS/PHX flights DL Press Release and then pulls LAS/PHX service back to regional jets. LAX service remains on 737 equipment (Delta.com)
  63. 22/02/15 Delta Extends SEA-JNU to year round service using CRJ-900 outside of summer DL Press Release
  64. 22/02/15 Delta Extends SEA-FAI to year round service using E-175 outside of summer DL Press Release
  65. 22/02/15 Delta Extends SEA-PVR/SJD seasonal Saturday service to October 3, 2015 DL Press Release and then pulls it back to start December 19, 2015 (Delta.com)
  66. 22/02/15 Delta Adds 2nd SEA-PSP seasonal flight CRJ-700 starting December 19, 2015DL Press Release
  67. 22/02/15 Delta Increases seasonal SEA-TUS Saturday flight to Daily using CRJ-700 starting December 19, 2015DL Press Release
  68. 22/02/15 Delta Adds SEA-KOA NEW daily 757-200 starting December 19, 2015DL Press Release
  69. 10/03/15 Alaska Adds SEA-JFK NEW daily 737-800 starting September 16, 2015 AS Press Release
  70. 28/04/15 Alaska Adds SEA-BNA NEW daily 737-800 starting September 23, 2015 AS Press Release
  71. 28/04/15 Alaska Adds SEA-RDU NEW daily 737-800 starting October 1, 2015 AS Press Release
  72. 28/04/15 Alaska Adds SEA-CHS NEW 4x/weekly 737-800 starting November 16, 2015 AS Press Release
  73. 14/05/15 Alaska Announces Preferred Plus Seating options AS Press Release
  74. 26/05/15 Delta Adds SEA-BZN Daily year round CRJ-700 on Aug 1, 2015 DL Press Release
  75. 26/05/15 Delta Adds SEA-PSC NEW 3x/day CRJ-700 on Nov 1, 2015 DL Press Release
  76. 26/05/15 Delta Adds SEA-MCO NEW 1x/day 757-200 on Dec 19, 2015 DL Press Release
  77. 26/05/15 Delta Adds SEA-BOS NEW 1x/day 737-800 on April 4, 2016 DL Press Release
  78. 26/05/15 Delta Adds SEA-YYJ NEW 3x/day CRJ-700 on April 4, 2016 DL Press Release
  79. 26/05/15 Delta Announces end to SEA-HND (Tokyo Haneda) service effective September 30. Route authority to be transferred to American to operate Los Angeles - Haneda. Seattle Times
  80. 07/22/15 Alaska announces partnership with Hainan Airlines which will reduce dependence on Delta for traffic to/from Asia AS Announcement | FT Thread
  81. 08/05/15 Alaska announces Boardroom members can access American Admirals Club starting 15 Aug and on 17 Oct that Former US Airways flights will be eligible for earn and burn miles FT Thread
  82. 09/22/15 Alaska announces partnership with Icelandair Icelandair Announcement
  83. 10/22/15 Alaska Opens New North Satellite Boardroom. AS Press Release
  84. 10/22/15 Alaska Alaska announces codeshare agreement with Emirates. AS Press Release
  85. 12/18/15 Delta Adds SEA-MSO, SEA-BIL and SEA-YEG NEW with CRJ-900/700 equipment operated by Skywest Routesonline (MSO) Routesonline (BIL) Routesonline (YEG)
  86. 01/01/16 Alaska and Delta: no more reciprocal Board Room/Sky Club Benefits
  87. 04/04/16 Alaska Alaska Air Group announces acquisition of Virgin America (Pending Government Approval). AS Press Release
  88. 05/10/16 Alaska Announces Japan Airlines as new Mileage Plan Member and codeshare partner. AS Press Release
  89. 05/11/16 DL adds Shuttle Service to Seattle (SFO and LAX)
  90. 06/21/16 Delta Will switch SEA-LHR from Delta to Virgin Atlantic using 787-9 starting March 26, 2017. Delta's 767-300ER will be reallocated seasonally to a 4x/week service on PDX-LHR from May 26, 2107-Oct 29, 2017. DL Press Release
  91. 06/21/16 Delta Add SEA-SUN Daily Dec 21, 2016-Jan 2, 2017 and Saturday's only from Jan 7-Mar 25, 2017 with CRJ-700. Routesonline | Delta.com
  92. 06/29/16 Alaska Adds SEA-SBP (San Luis Obispo) Daily year round E175 operated by SkyWest on April 17, 2017. AS Press Release
  93. 07/13/16 Alaska Adding seasonal flights to SEA-SUN. Double Daily Q400 Dec 16-Jan 2 and an added Sat/Sun from Feb 18-Mar 26, 2017. AS Press Release
  94. 07/21/16 Alaska Increasing SEA-EWR to 3 Daily flights with 737 starting May 14, 2017. AS Press Release
  95. 07/21/16 Alaska Adds SEA-ICT (Wichita) NEW daily E175 operated by SkyWest starting April 13, 2017. AS Press Release
  96. 07/21/16 Alaska Adds SEA-IND (Indianapolis) NEW daily 737 starting May 14, 2017. AS Press Release
  97. 08/14/16 Delta Adds 2nd SEA-BOS Daily 737-800 starting June 8, 2017. DL Press Release | Routesonline
  98. 08/14/16 Delta Adds SEA-EUG NEW 3x daily CRJ-700 starting April 1, 2017. Routesonline
  99. 08/14/16 Delta Adds SEA-RDU NEW daily 737-800 starting June 8, 2017. Routesonline
  100. 08/31/16 Delta discontinues SEA-BIL nonstop flights. Delta.com
  101. 08/31/16 Delta discontinues SEA-JNU from year round to seasonal until May 19, 2017. Delta.com
  102. 09/05/16 Delta discontinues SEA-MSO and SEA-BZN nonstop flights. Delta.com
  103. 10/21/2016 Delta opens a beautiful, spacious, new lounge at SeaTac, further showing how uninspiring the Board Rooms are.
  104. 3/2/2020 Delta (re)adds SEA-LHR, adds SEA-CMH, SEA-DFW, more frequencies on existing routes. Delta.com
  105. Further chronology? Please add! Loss of benefits, etc.
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DL Encroaches Further on AS' Turf - Master Thread

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Old May 9, 2016, 12:19 pm
  #2641  
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http://news.delta.com/delta-shuttle-takes-seattle

Effective May 11, Delta Shuttle customers flying from Seattle to Los Angeles and San Francisco will enjoy:

Dedicated check-in counters exclusively for Delta Shuttle customers
Gates located near security
Complimentary newspapers for all customers including The Wall Street Journal, USA Today and Financial Times
Assigned seating
Two classes of service with complimentary upgrades for SkyMiles Medallion members when available
Complimentary meals in First Class on all flights
Complimentary Luvo snack box offered in Comfort+ on all flights
Complimentary onboard snacks provided by Nourish Snacks in the main cabin
Complimentary in-flight beer, wine, spirits and other beverages in all classes of service, including Lagunitas Brewing Company and Fremont Brewing Company craft beer and Starbucks coffee
Access to in-flight Wi-Fi and free entertainment options through Delta Studio
Convenient access to the new Delta Sky Club set to open in Fall 2016 on Concourse A
Shots fired. Wonder what the AS response is going to be...
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Old May 9, 2016, 12:24 pm
  #2642  
 
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Originally Posted by eponymous_coward
http://news.delta.com/delta-shuttle-takes-seattle



Shots fired. Wonder what the AS response is going to be...
those of us from the east coast have seen this pig before just different lipstick! It's the old DCA-NY shuttle many different names. I think that up and dow the coast is something we west coasters prefer "our airlines" that being AS and Virgin. Remember American was the last to try and they more or less pulled away.

AS will simply offer double FF miles Poof !! I go up and down twice a month on AS and Virgin
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Old May 9, 2016, 12:25 pm
  #2643  
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Originally Posted by eponymous_coward
http://news.delta.com/delta-shuttle-takes-seattle



Shots fired. Wonder what the AS response is going to be...
Unlimited polenta on all flights

In all seriousness, AS might need to up their game a bit in Y....for awhile, when all the majors barely provided free beverages and AS still served bags of snack mix, they were ahead of the game, but the tide seems to be shifting....even AA has recently brought back small snacks like pretzels to Y. In the not too distant past, QX was know for it's creative (and locally provided) in-flight snacks like Tim's potato chips....my personal favorite was the tortilla chips and small container of salsa
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Old May 9, 2016, 12:27 pm
  #2644  
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Originally Posted by eponymous_coward
http://news.delta.com/delta-shuttle-takes-seattle



Shots fired. Wonder what the AS response is going to be...
Does this includes SEA-SJC/SNA??
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Old May 9, 2016, 12:28 pm
  #2645  
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Originally Posted by edgewood49
those of us from the east coast have seen this pig before just different lipstick! It's the old DCA-NY shuttle many different names. I think that up and dow the coast is something we west coasters prefer "our airlines" that being AS and Virgin. Remember American was the last to try and they more or less pulled away.

AS will simply offer double FF miles Poof !! I go up and down twice a month on AS and Virgin
As long as they offer double EQMs, I'm willing to give up my bag of pretzels
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Old May 9, 2016, 12:42 pm
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Originally Posted by eponymous_coward
http://news.delta.com/delta-shuttle-takes-seattle



Shots fired. Wonder what the AS response is going to be...
Glad to see DL is leading the pack by offering complimentary meals in F.
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Old May 9, 2016, 12:54 pm
  #2647  
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Originally Posted by edgewood49
those of us from the east coast have seen this pig before just different lipstick! It's the old DCA-NY shuttle many different names. I think that up and dow the coast is something we west coasters prefer "our airlines" that being AS and Virgin. Remember American was the last to try and they more or less pulled away.

AS will simply offer double FF miles Poof !! I go up and down twice a month on AS and Virgin
I'm pretty sure DL can churn out the SkyPesos™ if they need to.

I'm more interested in seeing if AS takes this seriously. One thing to note is DL is going to transition SEA-SFO to all E75 service. Wonder if AS might start putting E75s on SEA-SFO/LAX routes to be able to do heavy "shuttle" frequencies.

That would give passengers free wine and beer...

Originally Posted by Chugach
Glad to see DL is leading the pack by offering complimentary meals in F.
I wouldn't pooh-pooh DL's service improvements on SEA-SFO/LAX. They're serious about being in SEA for the long haul. I think that they are to a certain extent going to concede some Alaska markets as seasonal and are gunning for bigger fish, which makes a lot of sense (the corporate market in SEA).

With AS about to be wrapped up in a merger, it's not a bad time to push for a bigger toehold in SEA.
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Old May 9, 2016, 12:59 pm
  #2648  
 
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I remember when UA tried this.

It failed then and it will fail again.
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Old May 9, 2016, 1:31 pm
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Originally Posted by eponymous_coward
I wouldn't pooh-pooh DL's service improvements on SEA-SFO/LAX. They're serious about being in SEA for the long haul. I think that they are to a certain extent going to concede some Alaska markets as seasonal and are gunning for bigger fish, which makes a lot of sense (the corporate market in SEA).

With AS about to be wrapped up in a merger, it's not a bad time to push for a bigger toehold in SEA.
Oh I wasn't ragging on their domestic F product at all. In my experience DL is consistently better up front than AS. I just thought it was funny they were highlighting complimentary meal in F when they, and everyone else, have been doing it forever.

As for their AK markets, they've already knocked JNU back to seasonal, and SIT/KTN were seasonal to begin with. I think they'll keep sending the E75 to FAI in the winter months, and ANC is one of the top O&D markets from SEA anyway.
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Old May 9, 2016, 1:32 pm
  #2650  
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Originally Posted by bmvaughn
I remember when UA tried this.

It failed then and it will fail again.
There's a big difference between a sclerotic, dysfunctional airline with significant operational issues and nasty relations between workforce and management trying this at an earlier time, like UA, and an airline like DL with good operations and product and harmonious workplace trying it, at a time where all airlines understand things like capacity discipline.

For AS partisans just to laugh DL's efforts off after their airline just did a no-notice devaluation in Mileage Plan (one of DL's favorite tricks) and is embarking on a merger (and UA's stumbles resulted in no small part from a botched merger)... well, I think that's a mistake. I don't think DL's likely to fail the same way UA did out of SEA.
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Old May 9, 2016, 1:41 pm
  #2651  
 
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It seems there's an awful lot of bias regarding a very serious challenge going on by Delta. Just because one is an AS fan should not cause one to wear blinders. The market has really shown its take on ALK the past three weeks or so.
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Old May 9, 2016, 2:38 pm
  #2652  
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Originally Posted by Chugach
Oh I wasn't ragging on their domestic F product at all. In my experience DL is consistently better up front than AS. I just thought it was funny they were highlighting complimentary meal in F when they, and everyone else, have been doing it forever.
I don't think they're highlighting "complimentary meal in F" so much as "complimentary meal in F on a flight < 900 miles"
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Old May 9, 2016, 3:01 pm
  #2653  
 
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Originally Posted by Zorak
I don't think they're highlighting "complimentary meal in F" so much as "complimentary meal in F on a flight < 900 miles"
Which AS has been doing for a really long time.

I think the DL challenge isn't to be taken lightly but I think AS is up for the challenge. I think we'll see a much different onboard product once the Economy Plus seating is installed, for the better.
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Old May 9, 2016, 3:22 pm
  #2654  
 
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Originally Posted by AS Flyer
Which AS has been doing for a really long time.

I think the DL challenge isn't to be taken lightly but I think AS is up for the challenge. I think we'll see a much different onboard product once the Economy Plus seating is installed, for the better.
I fly SEA-SFO frequently, and AS certainly does not provide full meals in F, unless you consider 2 warmed up cookies a meal on night flights, or a small "snack" salad on dinner-time flights. Considering all the changes, this is an appealing product by DL, especially if they're going to increase frequency with the E75s. Setting aside Mileage Plan and actual operations (DL seems to take a lot more delays into SFO than AS, not sure why), the new DL product is clearly superior.

I like the competition, and hope it leads to AS upping their game.
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Old May 9, 2016, 5:08 pm
  #2655  
 
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Originally Posted by PDXPremier
Unlimited polenta on all flights

In all seriousness, AS might need to up their game a bit in Y....for awhile, when all the majors barely provided free beverages and AS still served bags of snack mix, they were ahead of the game, but the tide seems to be shifting....even AA has recently brought back small snacks like pretzels to Y. In the not too distant past, QX was know for it's creative (and locally provided) in-flight snacks like Tim's potato chips....my personal favorite was the tortilla chips and small container of salsa
Indeed. In the food category, Alaska seems to be moving backwards both is availability (increasing the flight distance cutoff by 30 minutes for both meals & the F&C plate) and variety (eliminating the separate ex-Mexico meal and making that cheeseburger the dinner meal), at a time when the competition is going the other way. I'm still hoping the plain pretzels are a stopgap until the new Alaska branded snacks come out.
Last edited by rustykettel; May 9, 2016 at 10:36 pm
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