Miles Purchase Bonus - up to 40% (targeted?)
 

Just got the email below. If you buy 30-40k miles you get a 40% bonus. So it works out to just under $0.02/mile which isn't bad if you need to top off your account, right?

Don't Miss Your Chance
Get 40% More Bang for Your Buck
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It's our most popular Mileage Plan™ deal of the year but it won't stick around much longer.

You only have until September 30 to buy or gift miles and watch up to 40% more Bonus Miles jump into your account.

Buying miles is the fastest way to reach your travel award goals, and it's even faster with an extra 40% return. And, gifting miles is the best way to give that gift that keeps giving. (All gift miles also receive an extra 40 percent, too!)

So, buy or gift miles and enjoy up to 16,000 Bonus Miles … on the house.

nope, not targeted.