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Old Sep 4, 2014, 12:46 pm
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Post #248 by pdxasflyer (referencing a.net) includes the purported refreshed wordmark and a Youtube video of an ad using the new mark.
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Alaska Airlines 2013 rebranding/possible name change speculation

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Old Jul 7, 2013, 10:22 pm
  #91  
 
Join Date: Jun 2004
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Originally Posted by jackal
How much would your life change if they renamed your beloved?
You should ask that of the Northwest & Continental flyers.
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Old Jul 7, 2013, 11:21 pm
  #92  
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Just wait until AS becomes SI/JetAmerica...
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Old Jul 8, 2013, 6:10 am
  #93  
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Originally Posted by BOB W
You should ask that of the Northwest & Continental flyers.
I don't know that NW and CO had any rabid fanbois like AS has.
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Old Jul 8, 2013, 9:08 am
  #94  
 
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Originally Posted by jackal
I don't know that NW and CO had any rabid fanbois like AS has.
Yeah, they both did. Some extremely rabid.I read the threads as those mergers went through.
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Old Jul 8, 2013, 12:36 pm
  #95  
 
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I think a midwest/east coast ad campaign is in order regardless of branding decisions. Not too long ago in the N terminal at SEA, a man in a Cleveland Indians cap asked "what is that?" pointing at Chester. I explained it is an aircraft for Alaska Airlines, and it is an eskimo. I don't think he understood.
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Old Jul 8, 2013, 12:50 pm
  #96  
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JetWhite
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Old Jul 8, 2013, 12:57 pm
  #97  
 
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Originally Posted by dieuwer2
JetWhite
Eski-Jet
Jet Sled
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Old Jul 8, 2013, 1:11 pm
  #98  
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Originally Posted by 98103
Eski-Jet
Jet Sled
My suggestion was a wink to JetBlue
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Old Jul 8, 2013, 4:45 pm
  #99  
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Alaska Western Midwest Eastern Express.

All the necessary words are available for sale!
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Old Jul 8, 2013, 5:16 pm
  #100  
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Braniff Jet TWA Pan America.
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Old Jul 8, 2013, 6:03 pm
  #101  
 
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Originally Posted by dave1013
They'd really appeal to me if they used the money on branding to consider reinstating some of the bennies that have been withdrawn. But alas, I turn 60 this fall and seem to have lost my influence ....
Yes, yes, a thousand times yes. IMO, don't spend money on rebranding -- if it ain't broke, don't fix it.

Fix what is broken and that action alone could set an air carrier like AS apart from the others. Leave the Alaska Airlines name alone ... and for heaven's sake, don't touch our smiling Eskimo!

Instead, please do spend money buffing up things that matter to people who spend time - sometimes lots of time - on aircraft.

For starters:

-- Improve the food service, quality and selection, both up front and in the back of the bus.

-- Ditch the danged digi-players and buff up the inflight entertainment system.

Give people excellent service, good food and quality entertainment -- not a marketing name-change sleight of hand gimmick.
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Old Jul 8, 2013, 7:33 pm
  #102  
 
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Originally Posted by jackal
I don't know that NW and CO had any rabid fanbois like AS has.
Of course, none can compete with our very own Beckoa
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Old Jul 8, 2013, 8:52 pm
  #103  
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Originally Posted by BOB W
Of course, none can compete with our very own Beckoa
You said it, not me.
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Old Jul 9, 2013, 1:27 am
  #104  
 
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Originally Posted by 98103
I think a midwest/east coast ad campaign is in order regardless of branding decisions. Not too long ago in the N terminal at SEA, a man in a Cleveland Indians cap asked "what is that?" pointing at Chester. I explained it is an aircraft for Alaska Airlines, and it is an eskimo. I don't think he understood.
You should have told him Chester is actually Charles Manson...
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Old Jul 9, 2013, 2:02 am
  #105  
 
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Originally Posted by tusphotog
You should have told him Chester is actually Charles Manson...
Back in the day, there was the occasional mention that Chester resembled Col. Muammar Gaddafi.
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