So Much for the Southwest Effect...


Old Sep 12, 11, 9:34 pm
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So Much for the Southwest Effect...

From the AJC:

Southwest hikes prices on business travelers
The Associated Press

4:37 p.m. Friday, September 9, 2011
DALLAS Southwest Airlines Co. said Friday it matched other airlines in raising prices on tickets favored by business travelers.

Southwest's action virtually ensured that the increase of $6 to $10 per round trip will stick. The increase applies to last-minute tickets often purchased by corporate travelers.

The airlines left prices unchanged on advance-purchase tickets used more often by leisure travelers.

Jaime Baker, an analyst with J.P. Morgan who tracks fares, said Southwest was the last and most important major airline to go along with the increase on business travelers. If Southwest the nation's largest discount airline and a price-setter on many routes had balked, it could have forced other airlines to roll back the increase.

US Airways, Delta, United and Continental confirmed that they raised prices this week, indicating that the airlines are confident about business-travel demand heading into the fall.

This week, United Continental Holdings Inc., US Airways Group Inc. and Southwest reported that an important revenue ratio rose between 6 to 11 percent last month compared with August 2010. That was thanks to full planes and about 10 broad price increases this year.

Baker said the August revenue numbers indicate that demand for corporate travel hasn't slowed down despite the weak economy. But he predicted that business travel will weaken in the fourth quarter.

plagwate is offline  
Old Sep 13, 11, 3:05 am
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The "southwest effect" is pretty much dead. WN's fares have increased over the years to match the legacies.
ByrdluvsAWACO is offline  
Old Sep 14, 11, 9:35 am
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if you are an Atlanta based traveler, I guess we can say goodbye to those sub 100 dollar fares if we book a week in advance. Airtran has been good about opening up sale fares to even as late as a week in advance in some cases. I can never book 3-4 weeks in advance.
saneman is offline  
Old Sep 14, 11, 7:53 pm
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Originally Posted by saneman View Post
I can never book 3-4 weeks in advance.
You will never get a reasonable fare on Southwest. Advance booking is the only possibility.
lougord99 is offline  
Old Sep 16, 11, 2:33 pm
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Yeah, I typically book a week to three weeks in advance. Airtran has been very good to me that way.
saneman is offline  
Old Sep 16, 11, 5:31 pm
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Southwest has been living off its reputation for low fares for a long time. There's nothing special about their everyday fares anymore.
Yankeeflyer is offline  

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