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Old Sep 5, 2008, 8:55 am
  #1  
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HSBC Premier Airport Lounge program

Just received a survey from HSBC regarding a new product enhancement they are considering - airport lounge access. It was a fairly detailed survey including drawings of potential lounge layouts, and a detailed set of questions about services that would be preferred/chase you away/etc. Some of the interesting items they were asking about (beyond the usual suspects of internet access, deskspace, etc.) included:

- Express drycleaning service
- Shoe shine
- Full service restaurant
- Multi-currency ATMs
- HSBC operated lounges in major airports with add-on service of Prioritypass and/or Airport Angel
- Free family access

Here's hoping they decide to go ahead with it. It would be a wonderful addition!
flyaow is offline  
Old Sep 6, 2008, 9:56 am
  #2  
 
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Excellent idea. I imagine this would be for Premier banking customers.
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Old Sep 6, 2008, 9:59 am
  #3  
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One of the questions on the survey asked if it would attract you or turn you off if it was available only to HSBC premier members. So I'm not sure what they are considering exactly. It may be something they are considering to give for free to Premier members and then charge for otherwise? Or perhaps they were trying to figure out if they need to do their own lounge vs. just contract in a lounge scheme like Priority pass.

I just hope they go ahead, as I think it would be a wonderful product enhancement that would play well with their target market.
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Old Sep 6, 2008, 10:15 am
  #4  
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As an aside, here is a list of the airports that they were asking about in the survey in their broad usage list:

New York, John F. Kennedy International Airport
Toronto, Pearson International Airport
Los Angeles International Airport
Chicago, O’Hare International Airport
Miami International Airport
San Francisco International Airport
Boston International Airport
Atlanta, International Airport
Sao Paulo, Guarulhos International Airport, Brazil
Rio de Janeiro, Antônio Carlos Jobim International Airport, Brazil
Brasilia International Airport - Presidente Juscelino Kubitschek (BSB)
Mexico City International Airport
Miguel Hidal Gudalajara Airport, Mexico
Cancun International Airport, Mexico
San Juan, Luis Muñoz Marin International Airport, Puerto Rico
Buenos Aires International Airport, Argentina
Santiago de Chile International Airport
London Heathrow Airport, UK
London Gatwick Airport, UK
London Stansted Airport, UK
Manchester Airport, UK
Paris Charles de Gaulle International Airport, France
Amsterdam Airport Schiphol, Netherlands
Frankfurt Airport, Germany
Munich Airport, Germany
Madrid Barajas International Airport, Spain
Barcelona International Airport, Spain
Dublin Airport, Ireland
Milan, Malpensa International Airport, Italy
Rome, Leonardo da Vinci Airport, Italy
Zürich Airport, Switzerland
Copenhagen Airport, Denmark
Vienna International Airport, Austria
Brussels Airport, Belgium
Hong Kong International Airport
Singapore, Changi Airport
Tokyo, Narita International Airport, Japan
Dubai International Airport
Bangkok Suvarnabhumi Airport, Thailand
Incheon International Airport, South Korea
Kuala Lumpur International Airport, Malaysia
Mumbai Chatrapati Shivaji International Airport, India
Taiwan Taoyuan International Airport
Shanghai Pudong International Airport, China
Then in their specific "will you use" question (which suggests the ones they are considering first) they have this list:

New York, John F. Kennedy International Airport
Toronto, Pearson International Airport
Los Angeles International Airport
Sao Paulo, Guarulhos International Airport, Brazil
Mexico City International Airport
London Heathrow Airport, UK
London Gatwick Airport, UK
Paris Charles de Gaulle International Airport, France
Amsterdam Airport Schiphol, Netherlands
Frankfurt Airport, Germany
Hong Kong International Airport
Singapore, Changi Airport
Tokyo, Narita International Airport, Japan
Dubai International Airport
Bangkok Suvarnabhumi Airport, Thailand
Shanghai Pudong International Airport, China
Beijing Capital International Airport
Not sure what exactly to make from the difference in those two lists...

And here is a quote from the survey describing the project they are considering:
HSBC would like to provide all its Premier customers with an exceptional travel experience and offer a 'haven' during international travel. Located in and amongst the retail stores in the duty free area, a network of airport lounges in the largest international airports will ensure you have a comfortable, stress free, private and enjoyable experience while you wait for your plane. Access is unlimited for you and your accompanying family by merely showing your Premier Debit Card or Credit Card.

Catering to your refreshment, relaxation, and business needs the lounge will also offer full transactional and Premier banking services in a 300 square metre space.

In addition to the lounge staff there will be fully trained HSBC Premier staff to handle any financial queries you have.
Here's hoping it comes to fruition!
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Old Dec 28, 2008, 4:01 pm
  #5  
 
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HSBC Premier MC Lounge Access in Japan

HSBC Japan offers lounge access to HSBC Premier MC holders. Flash your card and get in, according to the website.

http://www.hsbc.co.jp/1/2/hsbc-premi...airport_lounge

Has anyone visited the lounges using their card for access? More importantly, are they nice lounges? You know, with the magical beer machine and so on?
abraxis is offline  
Old Dec 28, 2008, 6:16 pm
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Thanks for the info, abraxis.

I often use IASS lounge in Narita Terminal 1 by showing Priority Pass.
Next time I will try the HSBC Premier WMC.

The inside of the lounge is nothing special, narrow and packed because they accepts numbers of Japanese Gold/Platinum credit cards...
Jake256 is offline  
Old Jan 8, 2009, 6:57 pm
  #7  
 
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Originally Posted by Jake256
Thanks for the info, abraxis.

I often use IASS lounge in Narita Terminal 1 by showing Priority Pass.
Next time I will try the HSBC Premier WMC.

The inside of the lounge is nothing special, narrow and packed because they accepts numbers of Japanese Gold/Platinum credit cards...
Let us know how it goes...
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Old Feb 9, 2009, 10:26 am
  #8  
 
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I was just wondering how this survey was communicated to you. I manage this for HSBC and have no idea where this survey came from. Any info. you could provide would be helpful. Thanks.
AirportGal is offline  
Old Feb 9, 2009, 11:13 am
  #9  
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It came via e-mail with a link to a web survey. Looking back through my e-mail it appears it was sent on behalf of HSBC by an organization called GfK NOP.

Since you are managing this for HSBC - can you give us some more details about when this will start, what airports, etc?

Thank you!
flyaow is offline  
Old Feb 9, 2009, 1:03 pm
  #10  
 
Join Date: Feb 2009
Posts: 11
Thanks so much for responding..I will have to look into that further.

We just completed a Test Pilot Program a few weeks ago and are still gathering results to determine the success. This progam was specific to AA's Five Star Service which is only available right now at JFK and LAX. We are looking into several possibilities with them for a possible Summer promo. as well as some of the other items mentioned in this thread.

As I only manage this for the U.S., each country would probably look for programs that would best benefit them and their businesses. We do try to leverage as much as possible though. There will definitely be more to come as we continue down this path with Airport Advertising.
AirportGal is offline  
Old Feb 9, 2009, 3:34 pm
  #11  
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Thank you. I know many of us would appreciate it as a worldwide option as those in the mid-market affluent segment tend to have international lifestyles. Looking forward to seeing what HSBC offers in YVR as well!
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Old Feb 10, 2009, 7:38 am
  #12  
 
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Count Me In!

I too would be all over this card - I'm already an HSBC Premier member but don't have the card yet. Lounge access (to ANY lounge) would make me get this card in a heartbeat, and I hope they expand the list of airports to include EWR.

-Goat
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Old Feb 10, 2009, 11:17 am
  #13  
 
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As another HSBC Premier member, I'd be up for this too!

I noticed that Premier in other countries offer lounge access for their members gratis; hope we get that privilege here regardless of airline (I don't fly AA, wrong alliance).
abraxis is offline  
Old Mar 4, 2009, 7:27 am
  #14  
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Now that HSBC is branding the jetbridges at YVR (http://www.canada.com/News/HSBC+bran...414/story.html) any chance of them branding a lounge too?
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Old Mar 4, 2009, 4:08 pm
  #15  
 
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I wonder if HSBC will go ahead with this after their financial results yesterday. It would be rather expensive to build their own lounges.
pueywei is offline  


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