Would you be interested if a lounge is operated/branded by a hotel?
Nov 3, 2019, 4:00 am
#1
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Join Date: Apr 2008
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Would you be interested if a lounge is operated/branded by a hotel?
Cathay Pacific has promoted the Peninsula catering in their HKG lounges for a while, although they are both owned by the same group. Now instead of a Polaris, a SkyClub or a Senators lounge, what if we see a Ritz-Carlton club or a Grand Hyatt style catering and services, just like how a hotel lounge would be operated?
Would this also mean a good commercial chance to impress potential customers?
Would this also mean a good commercial chance to impress potential customers?
Nov 4, 2019, 12:07 pm
#2
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The Four Seasons Lanai happens to operate a lounge in Honolulu. I'm not aware of other lounges operated by hotels for their customers, but would not be surprised if they existed albeit infrequently.
With notable exceptions (beach + snow destinations) most premium hotels cater towards business versus leisure travelers who tend to minimize downtime at airports imho. Not surprised few hotels operate lounges.
Also, for a while the Imperial Palace catered the OZ lounge in Seoul; for what it is worth I think the quality has declined since they left while it is still excellent.
With notable exceptions (beach + snow destinations) most premium hotels cater towards business versus leisure travelers who tend to minimize downtime at airports imho. Not surprised few hotels operate lounges.
Also, for a while the Imperial Palace catered the OZ lounge in Seoul; for what it is worth I think the quality has declined since they left while it is still excellent.
Nov 5, 2019, 8:32 am
#3
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But to answer your question, it might add some value if the hotel in question has some great ratings for their restaurants. Another thing is if there is some links between the airline and the hotel in question. For example Raffles Hotel and Singapore Airlines might work, just as Peninsula and Cathay Pacific. Though the downside is it could just become a marketing gimmick.
Nov 5, 2019, 8:35 am
#4
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IIRC the AF La Premiere (IFC) lounge at CDG T2 is catered by the Michelin starred restaurant in Plaza Athenee.
