BETC x Air France partnership ended

Old Oct 15, 20, 8:23 pm
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BETC x Air France partnership ended

BETC made a thank you video for Air France after 20+ years of collaboration for branding image.


Those were the (nice) days.

I will definitely miss the playlists.
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Old Oct 15, 20, 11:38 pm
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I loved the safety instruction video

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Old Oct 16, 20, 5:14 am
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Originally Posted by SkyteamEP View Post
I loved the safety instruction video

https://www.youtube.com/watch?v=Fi4RS7aARSo
Not sure if we should thank you for the link... Now we are going to have the background musing running at the back of our head for the whole afternoon!
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Old Oct 16, 20, 5:44 am
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Originally Posted by bodory View Post

I will definitely miss the playlists.
i was not aware of this , so most probably they are the one who choose glass candy

thanks

Originally Posted by maalloc View Post
Not sure if we should thank you for the link... Now we are going to have the background musing running at the back of our head for the whole afternoon!
, the song used now in safety demonstration is from rone and name of song is "parade"

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Old Oct 16, 20, 6:36 am
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Thanks fifty_two, never even looked it up!

(now it's definitely going to stay stuck for the whole day)
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Old Oct 16, 20, 8:40 am
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Never heard of BETC. Sad to see who was behind what is most probably the most aesthetic and mind-impacting brand communication and advertising of any airline in the world. Very very good work they have done.

Who is next?
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Old Oct 16, 20, 11:04 am
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Originally Posted by San Gottardo View Post
Never heard of BETC. Sad to see who was behind what is most probably the most aesthetic and mind-impacting brand communication and advertising of any airline in the world. Very very good work they have done.

Who is next?
OMNICOM - sad to see BETC not being renewed. Times they are a changing...
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Old Oct 16, 20, 2:51 pm
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Pretty emotional video, crazy to think they've been working with them since the hayday of the airline in the early 2000s.

They've clearly had a great impact on the image of Air France, never forgetting to emphasize the frenchness of the airline from the older subdued campaigns to the rebranding of AF about a decade ago. Likely in an effort to bring the company more in touch with the youth, with flashy colours and very dynamic videos.
Looking forward to what the new guys have in store for AF.

Anyone know why they changed the safety video music? It happened maybe... 2? 3? Years ago I think
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Old Oct 16, 20, 9:32 pm
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Just beautiful.

Quite sad to see BETC go.
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Old Oct 16, 20, 11:53 pm
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Originally Posted by fifty_two View Post
i was not aware of this , so most probably they are the one who choose glass candy
They chose Glass Candy, they chose Rone, and they chose all the other ones.

They were also running behind music.airfrance.com which is now no longer available. Really such sad news.
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Last edited by bodory; Oct 18, 20 at 6:04 am Reason: typo
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Old Oct 18, 20, 3:00 am
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Originally Posted by Digicola View Post
Anyone know why they changed the safety video music? It happened maybe... 2? 3? Years ago I think
This is why... It's sad they had to change the song!
https://www.nme.com/en_au/news/music...-rules-2653515
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Old Oct 18, 20, 3:09 am
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Originally Posted by bodory View Post
They chose Glass Candy, they chose Rone, and they chose all the other ones.

They were also running behind music.airfrance.com which is now longer available. Really such sad news.
There are some playlists on Spotify. I don't know how complete they are but it's better than nothing.
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