AF Safety Video/ads: No more Glass Candy - Warm in the Winter ?
#17
FlyerTalk Evangelist
Join Date: Feb 2000
Location: London, UK and Southern France
Posts: 16,746
Yes, I agree that the right music is key to make it work. It does need something with a little more oomph and flair than what they have now. I am sure that there are dozens of tracks that would probably do the trick (allowing for some time for us to adjust to new soundtrack) but this new one just is not it.
#18
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Join Date: Jul 2006
Location: Hong Kong
Programs: FB AF Silver, BA Gold
Posts: 13,034
Yes, I agree that the right music is key to make it work. It does need something with a little more oomph and flair than what they have now. I am sure that there are dozens of tracks that would probably do the trick (allowing for some time for us to adjust to new soundtrack) but this new one just is not it.
I think that their most important preoccupation is their TV advertisement campaign. They used various versions of the ad with that music worldwide. That has been suspended and will take time to replace.
#19
Original Poster
Join Date: Jun 2016
Location: Switzerland
Programs: AFKL Flying Blue Platinum Ultimate, Marriott Bonvoy Ambassador Elite
Posts: 262
I've actually seen the TV ad on the Italian tv with the new music, the same of the safety video. Has it been recently suspended?
#20
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Join Date: Jul 2006
Location: Hong Kong
Programs: FB AF Silver, BA Gold
Posts: 13,034
if you read the thread, you will see that AF is being sued for the copyrights of that music.
It could be a pure coincidence, but the timing would suggest a correlation.
Any video with the "love in the air" music have been removed from all AF websites. That is strange, even if the "new" music was a planned change,
And the "old" music was such a worldwide success.
I have not seen the new ad. I don't know if they simply replaced the soundtrack or created a brand new commercial (which would suggest a planned change)
PS: It could be that the word "suspended" was not the best one-word choice. But the Oxford Dictionary states for "suspended": "temporarily prevented from continuing or being in force or effect."
Last edited by brunos; Mar 22, 18 at 6:32 am
#21
Original Poster
Join Date: Jun 2016
Location: Switzerland
Programs: AFKL Flying Blue Platinum Ultimate, Marriott Bonvoy Ambassador Elite
Posts: 262
Not sure I understand your question.
if you read the thread, you will see that AF is being sued for the copyrights of that music.
It could be a pure coincidence, but the timing would suggest a correlation.
Any video with the "love in the air" music have been removed from all AF websites. That is strange, even if the "new" music was a planned change,
And the "old" music was such a worldwide success.
I have not seen the new ad. I don't know if they simply replaced the soundtrack or created a brand new commercial (which would suggest a planned change)
PS: It could be that the word "suspended" was not the best one-word choice. But the Oxford Dictionary states for "suspended": "temporarily prevented from continuing or being in force or effect."
if you read the thread, you will see that AF is being sued for the copyrights of that music.
It could be a pure coincidence, but the timing would suggest a correlation.
Any video with the "love in the air" music have been removed from all AF websites. That is strange, even if the "new" music was a planned change,
And the "old" music was such a worldwide success.
I have not seen the new ad. I don't know if they simply replaced the soundtrack or created a brand new commercial (which would suggest a planned change)
PS: It could be that the word "suspended" was not the best one-word choice. But the Oxford Dictionary states for "suspended": "temporarily prevented from continuing or being in force or effect."

When you said "suspended", it seemed you were referring to the ads on tv (you said "I think that their most important preoccupation is their TV advertisement campaign. They used various versions of the ad with that music worldwide. That has been suspended and will take time to replace."), but since I've seen the tv ad with the new music (see my first post)- and it had the same images of old ads - I was wondering if you had some different source of news about a recent suspension of the whole advertising campaign (not just music replacement). Just that.
I've noticed, though, that there are new ads (at least I've never seen them before) with the new music. These are probably just youtube/web ads I guess - I don't remember them with glass candy.
For example:
So maybe there was some planning and at least a set of new commercials.
#22
Join Date: Nov 2017
Location: GOT
Programs: KL Plat
Posts: 317
Off topic, but RE that add. I'm so happy for Claire!
Sometime after the requirement for new passwords (I still haven't changed) something went wrong with the AF app. So I tried logging out and in, all I get is "Oops something went wrong". Tried just viewing a booking without being logged in "Oops something went wrong". Deteled all saved data and cache for the app, removed the app, re-downloaded it. Still "Oops something went wrong". KL app still works as well as it used to, with the inability to show random boarding passes. Usually the AF app would fill in those gaps, but now that's gone...
Sometime after the requirement for new passwords (I still haven't changed) something went wrong with the AF app. So I tried logging out and in, all I get is "Oops something went wrong". Tried just viewing a booking without being logged in "Oops something went wrong". Deteled all saved data and cache for the app, removed the app, re-downloaded it. Still "Oops something went wrong". KL app still works as well as it used to, with the inability to show random boarding passes. Usually the AF app would fill in those gaps, but now that's gone...
#23
FlyerTalk Evangelist
Join Date: Jul 2006
Location: Hong Kong
Programs: FB AF Silver, BA Gold
Posts: 13,034
I'm the OP, I've been reading the thread 
When you said "suspended", it seemed you were referring to the ads on tv (you said "I think that their most important preoccupation is their TV advertisement campaign. They used various versions of the ad with that music worldwide. That has been suspended and will take time to replace."), but since I've seen the tv ad with the new music (see my first post)- and it had the same images of old ads - I was wondering if you had some different source of news about a recent suspension of the whole advertising campaign (not just music replacement). Just that.
I've noticed, though, that there are new ads (at least I've never seen them before) with the new music. These are probably just youtube/web ads I guess - I don't remember them with glass candy.
For example: https://www.youtube.com/watch?v=d2QOWs3pv6w - this is 1 week old, the french version is a little older (2 weeks).
So maybe there was some planning and at least a set of new commercials.

When you said "suspended", it seemed you were referring to the ads on tv (you said "I think that their most important preoccupation is their TV advertisement campaign. They used various versions of the ad with that music worldwide. That has been suspended and will take time to replace."), but since I've seen the tv ad with the new music (see my first post)- and it had the same images of old ads - I was wondering if you had some different source of news about a recent suspension of the whole advertising campaign (not just music replacement). Just that.
I've noticed, though, that there are new ads (at least I've never seen them before) with the new music. These are probably just youtube/web ads I guess - I don't remember them with glass candy.
For example: https://www.youtube.com/watch?v=d2QOWs3pv6w - this is 1 week old, the french version is a little older (2 weeks).
So maybe there was some planning and at least a set of new commercials.
Your initial post said it all, sorry.
And I have no other news.
#24
Join Date: Sep 2016
Location: RDU
Programs: DL SM, AAdvantage, SPG
Posts: 1,153
NOOOO! 
I just heard about this and it is so disappointing. "Warm in the Winter" and AF have this connection in my mind, it will be so hard not to imagine hearing that song when I see the safety video.

I just heard about this and it is so disappointing. "Warm in the Winter" and AF have this connection in my mind, it will be so hard not to imagine hearing that song when I see the safety video.