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-   -   AF Safety Video/ads: No more Glass Candy - Warm in the Winter ? (https://www.flyertalk.com/forum/air-france-frequence-plus/1899406-af-safety-video-ads-no-more-glass-candy-warm-winter.html)

Milkman Mar 21, 18 5:15 pm

I loved the video mainly because the song fits in so well. The new version is so dull!

NickB Mar 21, 18 5:36 pm


Originally Posted by Milkman (Post 29552409)
I loved the video mainly because the song fits in so well. The new version is so dull!

Yes, I agree that the right music is key to make it work. It does need something with a little more oomph and flair than what they have now. I am sure that there are dozens of tracks that would probably do the trick (allowing for some time for us to adjust to new soundtrack) but this new one just is not it.

brunos Mar 21, 18 6:28 pm


Originally Posted by NickB (Post 29552466)
Yes, I agree that the right music is key to make it work. It does need something with a little more oomph and flair than what they have now. I am sure that there are dozens of tracks that would probably do the trick (allowing for some time for us to adjust to new soundtrack) but this new one just is not it.

Agreed.
I think that their most important preoccupation is their TV advertisement campaign. They used various versions of the ad with that music worldwide. That has been suspended and will take time to replace.

Andy82 Mar 22, 18 3:57 am


Originally Posted by brunos (Post 29552603)
Agreed.
I think that their most important preoccupation is their TV advertisement campaign. They used various versions of the ad with that music worldwide. That has been suspended and will take time to replace.

I've actually seen the TV ad on the Italian tv with the new music, the same of the safety video. Has it been recently suspended?

brunos Mar 22, 18 4:23 am


Originally Posted by Andy82 (Post 29553534)
I've actually seen the TV ad on the Italian tv with the new music, the same of the safety video. Has it been recently suspended?

Not sure I understand your question.
if you read the thread, you will see that AF is being sued for the copyrights of that music.
It could be a pure coincidence, but the timing would suggest a correlation.
Any video with the "love in the air" music have been removed from all AF websites. That is strange, even if the "new" music was a planned change,
And the "old" music was such a worldwide success.
I have not seen the new ad. I don't know if they simply replaced the soundtrack or created a brand new commercial (which would suggest a planned change)

PS: It could be that the word "suspended" was not the best one-word choice. But the Oxford Dictionary states for "suspended": "temporarily prevented from continuing or being in force or effect."

Andy82 Mar 22, 18 4:56 am


Originally Posted by brunos (Post 29553568)
Not sure I understand your question.
if you read the thread, you will see that AF is being sued for the copyrights of that music.
It could be a pure coincidence, but the timing would suggest a correlation.
Any video with the "love in the air" music have been removed from all AF websites. That is strange, even if the "new" music was a planned change,
And the "old" music was such a worldwide success.
I have not seen the new ad. I don't know if they simply replaced the soundtrack or created a brand new commercial (which would suggest a planned change)

PS: It could be that the word "suspended" was not the best one-word choice. But the Oxford Dictionary states for "suspended": "temporarily prevented from continuing or being in force or effect."

I'm the OP, I've been reading the thread :)
When you said "suspended", it seemed you were referring to the ads on tv (you said "I think that their most important preoccupation is their TV advertisement campaign. They used various versions of the ad with that music worldwide. That has been suspended and will take time to replace."), but since I've seen the tv ad with the new music (see my first post)- and it had the same images of old ads - I was wondering if you had some different source of news about a recent suspension of the whole advertising campaign (not just music replacement). Just that.

I've noticed, though, that there are new ads (at least I've never seen them before) with the new music. These are probably just youtube/web ads I guess - I don't remember them with glass candy.
For example:
- this is 1 week old, the french version is a little older (2 weeks).

So maybe there was some planning and at least a set of new commercials.

Solevita Mar 22, 18 5:15 am

Off topic, but RE that add. I'm so happy for Claire!

Sometime after the requirement for new passwords (I still haven't changed) something went wrong with the AF app. So I tried logging out and in, all I get is "Oops something went wrong". Tried just viewing a booking without being logged in "Oops something went wrong". Deteled all saved data and cache for the app, removed the app, re-downloaded it. Still "Oops something went wrong". KL app still works as well as it used to, with the inability to show random boarding passes. Usually the AF app would fill in those gaps, but now that's gone...

brunos Mar 22, 18 7:42 am


Originally Posted by Andy82 (Post 29553642)
I'm the OP, I've been reading the thread :)
When you said "suspended", it seemed you were referring to the ads on tv (you said "I think that their most important preoccupation is their TV advertisement campaign. They used various versions of the ad with that music worldwide. That has been suspended and will take time to replace."), but since I've seen the tv ad with the new music (see my first post)- and it had the same images of old ads - I was wondering if you had some different source of news about a recent suspension of the whole advertising campaign (not just music replacement). Just that.

I've noticed, though, that there are new ads (at least I've never seen them before) with the new music. These are probably just youtube/web ads I guess - I don't remember them with glass candy.
For example: https://www.youtube.com/watch?v=d2QOWs3pv6w - this is 1 week old, the french version is a little older (2 weeks).

So maybe there was some planning and at least a set of new commercials.

Apologies.
Your initial post said it all, sorry.
And I have no other news.

FlyerWx Mar 22, 18 9:04 pm

NOOOO! :(

I just heard about this and it is so disappointing. "Warm in the Winter" and AF have this connection in my mind, it will be so hard not to imagine hearing that song when I see the safety video.

SEA-Flyer Mar 23, 18 6:20 am

Bummer. The old song was quite catchy and they did a great job tying it to their brand.

mlin32 Mar 23, 18 5:06 pm

Boooooo agree with the comments above, It was quite catchy, kind of stuck in my head as a defining feature of AF.

ticino Mar 27, 18 6:02 am

:mad::mad::mad:
Best safety video ever ruined.
If only I could hear some similarity between the songs then I'd understand, but I don't.

bodory Jun 18, 18 4:35 am

I actually like the new (easy listening) music used for the Platinum Service Line: quite soothing.

bodory Jul 13, 18 10:35 am

Which happens to be (an edited version of?) "Parade" by French artist Rone.


Zarmakuizz Jul 13, 18 8:29 pm

On the B777-300, whenever I started a movie on the IFE, a short Airfrance Touch jingle played with a sample of Glass Candy. That is the biggest bit of Glass Candy still available. :D


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