Boost project name revealed: JOON
Jul 20, 2017, 3:59 am
#1
Original Poster
Join Date: Feb 2013
Location: Valencia, Paris
Programs: FB Gold, IB Plus Plata
Posts: 164
Boost project name revealed: JOON
https://www.airfrance.fr/FR/en/local...-compagnie.htm
Boost has finally its official name: JOON.
I think it is quite horrible. I don't know if it's supposed to evoke the french word "jeune" (young) but it sounds too funny and not serious and professional enough. It's also stereotipically aimed at millenials. Being myself 25yo, I much prefer AF mainline image than this.
Furthermore, the uniforms are horrendous (polo and sneakers...).
I don't think millenials need to see FAs dressed like their friends and a company named like an organic quinoa juice to want to fly the airline.
Boost has finally its official name: JOON.
I think it is quite horrible. I don't know if it's supposed to evoke the french word "jeune" (young) but it sounds too funny and not serious and professional enough. It's also stereotipically aimed at millenials. Being myself 25yo, I much prefer AF mainline image than this.
Furthermore, the uniforms are horrendous (polo and sneakers...).
I don't think millenials need to see FAs dressed like their friends and a company named like an organic quinoa juice to want to fly the airline.
Jul 20, 2017, 7:04 am
#5
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Jul 20, 2017, 11:08 am
#10
A FlyerTalk Posting Legend
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Jul 20, 2017, 2:19 pm
#11
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Jul 20, 2017, 2:53 pm
#12
Join Date: Sep 2016
Location: San Francisco, CA
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As a millennial, this is as hilarious as Steve Buscemi's part in 30 Rock pretending to be a kid in school. "How are you doing, fellow kids?!"
Awful branding, terrible doomed-to-fail airline.
Awful branding, terrible doomed-to-fail airline.
Jul 20, 2017, 7:07 pm
#13
Join Date: Jan 2003
Location: Paris-FRANCE
Posts: 193
i am not the target so can not really comment part disliking it
I will ask my daughter, 11 y old, but yet a frequent flyer
2 comments
- the one and only question: will i get miles/level miles ? if no , i ll stick to the 3 sisters to go to BKK
- what is going on in the marketing dpt (probably full of overpaid people) ???: Joon, hop, and not mentionning Transavia, and the legacy AF + KLM
do they smoke weed ???
I will ask my daughter, 11 y old, but yet a frequent flyer
2 comments
- the one and only question: will i get miles/level miles ? if no , i ll stick to the 3 sisters to go to BKK
- what is going on in the marketing dpt (probably full of overpaid people) ???: Joon, hop, and not mentionning Transavia, and the legacy AF + KLM
do they smoke weed ???
Jul 20, 2017, 10:36 pm
#14
Join Date: Sep 2016
Location: San Francisco, CA
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Posts: 1,962
AF/KL as a whole suffers from great lack of vision in management. This is supposed to be a 'budget airline, but not a budget airline'. Regardless of what they'll do, it lacks teeth in either if they don't directly position it to compete with Norwegian.
Jul 20, 2017, 11:47 pm
#15
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What a totally idiotic name - it doesn't mean anything in any language that I can think of, I don't even know if one is supposed to pronounce it French style, English style or anything else. The thought that they have actually paid some charlatans to come up with that gives me the creep...
And yes, I agree that 'level' is ridiculous too but at least it means something!
And yes, I agree that 'level' is ridiculous too but at least it means something!