More Air Canada Spin
Is anyone else insulted by AC's dishonest marketing spin. The latest one is in the recent En Route Magazine, where they spin the introduction of Club Class as a service enhancement. This is as Orwellian as the enhancement of the meal service, by introducing "reasonably priced, restaurant quality meals." If there was an award for Orwellian marketing bullsh*t these guys would take the prize.
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Ooops, I forgot about "angled, lie-flat seats!"
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Originally Posted by dbyyz
"reasonably priced, restaurant quality meals." If there was an award for Orwellian marketing bullsh*t these guys would take the prize.
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Well, that is "restaurant quality"... that's if you consider Denny's a ... restaurant...
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Originally Posted by YOWkid
Well, that is "restaurant quality"... that's if you consider Denny's a ... restaurant...
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No wonder why you still need to wear that "Date me" sign.
:p :D |
Haven't we been through this whole advertising spin debate fairly recently? It's hard to single AC out as a creator of evil with much more flagrant examples around, like realtors: you can't hear the TV in your condo whenever a bus goes by, but it's spun as 'being close to transportation routes'. Comfy & cozy mean the place is worn our & tiny. So AC stretches things, isn't that what's advertising is all about?
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Originally Posted by dbyyz
This is as Orwellian as the enhancement of the meal service, by introducing "reasonably priced, restaurant quality meals."
Other than certain locally present bottom feeders :D has not the following happened? (a) prices in the back have gone down (b) food quality, in the form of BOB, has gone up? Total price if you want flight+meal < before, total quality of food > before ? |
Originally Posted by YOWkid
No wonder why you still need to wear that "Date me" sign.
:p :D |
Originally Posted by tcook052
So AC stretches things, isn't that what's advertising is all about?
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No!
No, not insulted.....its what we come to expect from the folks at AP.
Wait, let me have a brainstorm......they might want to Spin off AP as a separate company to make money......the easiest way being (you guessed it), increase the hype and reduce the services provided to loyal members. I know lots of business people who have accumulated tonnes of milages without flying by using their credit cards to pay business expenses (we are taking like $100,000s-$1 million per year). These are the people AP will be catering to in the future.......not the lowly FF. CFB |
Originally Posted by dbyyz
Is anyone else insulted by AC's dishonest marketing spin. The latest one is in the recent En Route Magazine, where they spin the introduction of Club Class as a service enhancement. This is as Orwellian as the enhancement of the meal service, by introducing "reasonably priced, restaurant quality meals." If there was an award for Orwellian marketing bullsh*t these guys would take the prize.
While the inflight product is only marginally improved, the overall product I would say is a marked improvement over the old SuperComfort. |
Originally Posted by dbyyz
Is anyone else insulted by AC's dishonest marketing spin. The latest one is in the recent En Route Magazine, where they spin the introduction of Club Class as a service enhancement. This is as Orwellian as the enhancement of the meal service, by introducing "reasonably priced, restaurant quality meals." If there was an award for Orwellian marketing bullsh*t these guys would take the prize.
DF |
Club is definitely an improvement over the old S class and clearly a differentiation from Y or J. It responds to a need in the market, and provides a field test for a midclass product on overseas flights for those who cannot afford full J [which is just about everyone here because few actually buy J and get it for the cost of an H or Q fare with upgrades]. There is nothing wrong in AC advertising this service, just as they have their enhancements to North American bookings on the website.
And the meal change is a realistic one given the environment the airline is operating in. Rather than cutting catering as most US carriers have done on short and medium haul routes, AC has been joined by CARA to provide an array or meals for sale that are taken from the menus of some of Canada's major family restaurants. Since most people complain about airline food, why should this not be considered a valid enhancement, and thus promoted as such? Really, if AC fails to communicate with their customers they are demned here. When they do, they are still damned here. There is no satisfying some here, unless it is automatic at booking upgrades to J from TANGO fares, no certificates or miles required! And even then the same people would complain about how crowded J was getting and how it wasn't worth paying $1200 for, let along the $300 they've paid! |
Originally Posted by Shareholder
... There is no satisfying some here, unless it is automatic at booking upgrades to J from TANGO fares, no certificates or miles required! And even then the same people would complain about how crowded J was getting and how it wasn't worth paying $1200 for, let along the $300 they've paid!
Unless of course I can' get a seat in which case I'd be the most hard done by SOB on the planet.... DF |
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