Air Canada hires influencers to promote vacation travel
https://www.theglobeandmail.com/poli...cation-travel/
Air Canada has hired social influencers to encourage Canadians to fly on non-essential vacation travel in spite of federal guidelines that urge people to stay home as cases of COVID-19 spike across the country. The social influencers being paid by Air Canada Vacations are promoting leisure travel inside the country and to international destinations. On Tuesday, Prime Minister Justin Trudeau announced changes to a pandemic-related sick leave program that will deny benefits to people who travel abroad on vacation. Mr. Trudeau said Canadians who take non-essential trips do so at their own risk, against federal guidance, and will be required to show a negative COVID-19 test before returning effective Jan. 7. |
Wow. Just ... wow.
Air Canada has done some pretty stupid things in the past, but the optics on this simply defy words. The scary thing is, whoever approved this little scheme probably got a bonus for it. |
Seems ill conceived and a little tone deaf. Perhaps they will suffer the same PR fate as other very public travelers in the news.
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Well its not like Westjet hasn't had their influencers chiming in lately... All I can do is shake my head. "what were they thinking comes to mind".
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Is this really any different than them continuing to buy ads on TV, Internet, etc, and sending out marketing e-mails to their customer base? Influencers are just another advertising channel.
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Originally Posted by Adam Smith
(Post 32942403)
Is this really any different than them continuing to buy ads on TV, Internet, etc, and sending out marketing e-mails to their customer base? Influencers are just another advertising channel.
The quote in the OP also includes domestic travel so it could be that as it did last Summer, ACV pivots to promotes travel within the country if not abroad. |
Originally Posted by tcook052
(Post 32942425)
Not really, at least to me, and some of these decisions were likely made long before the recent ruckus of high profile holidayers and the imposition of the negative PCR test as the article doesn't say the contracts were signed today so the online campaigns could've been set in motion weeks or months ago.
The quote in the OP also includes domestic travel so it could be that as it did last Summer, ACV pivots to promotes travel within the country if not abroad. Isn't it also tone deaf that RBC didn't take down this site? https://www.rbcrewards.com/#/travel Forget about flights... it mentions cruises. I'm finding it very hard to stay real. Are all the covid deaths due to travel? Or even a majority? Or even a minority? I was at a Costco today, with government-mandated lineups, *WOW*. Where is this meme coming from that travel is killing people. Maybe I don't see the picture because my travel has traditionally been "go to new country, walk for week+ in the woods". Other people travel and stay close together, I get it, and if this is major covid spread why is that not reflected in the incoming rapid test studies? Maybe I'm being too sensitive to the word "essential" meaning different things to different people -- the governments appear to be trying real hard to say "business travel only". Maybe that will 100% kill the travel sector immediately. There is a mixture of fact and fear, and I'm coming to the conclusion that most people 60+ will never visit another country again. |
It's like keeping the bars and restaurants to stay open and then telling and expecting people to stay at home.
The messaging is all over the place, so I don't blame Air Canada for at least trying to stimulate revenue.
Originally Posted by mountainboy
(Post 32942628)
Maybe I'm being too sensitive to the word "essential" meaning different things to different people -- the governments appear to be trying real hard to say "business travel only".
Maybe that will 100% kill the travel sector immediately. There is a mixture of fact and fear, and I'm coming to the conclusion that most people 60+ will never visit another country again. Also, the government does advise on how to "have a safe holiday": https://www.canada.ca/en/public-heal...lebration.html |
Originally Posted by mountainboy
(Post 32942628)
Forget about flights... it mentions cruises.
I'm finding it very hard to stay real. Are all the covid deaths due to travel? Or even a majority? Or even a minority? I was at a Costco today, with government-mandated lineups, *WOW*. Where is this meme coming from that travel is killing people. Maybe I'm being too sensitive to the word "essential" meaning different things to different people -- the governments appear to be trying real hard to say "business travel only". Maybe that will 100% kill the travel sector immediately. I can't pretend objectivity here, since COVID has essentially made my profession illegal, but I am unable to wrap my head around the part where every government agency - even Florida - agreed from day one that cruises were a completely unacceptable risk, but airlines can keep selling holidays to all-inclusives, which are essentially cruise ships that don't move. I understand that AC has to do its best to stay solvent, and I recognize that part of that is them trying to convince people that travel is safe, but I don't understand how ACV are allowed to operate at all, if cruise lines and gyms and concert halls and restaurants can't. |
Originally Posted by mountainboy
(Post 32942628)
The whole conversation seems a bit cynical.
Isn't it also tone deaf that RBC didn't take down this site? https://www.rbcrewards.com/#/travel Forget about flights... it mentions cruises. |
Originally Posted by mountainboy
(Post 32942628)
Are all the covid deaths due to travel? Or even a majority? Or even a minority?.
I wouldbe willing to bet that exposure at bigbox stores accounts for more.
Originally Posted by YOWgary
(Post 32943166)
I mean, the logic used for Costco is that people still have to buy groceries and socks and tires, but they don't *need* to go get drunk in Cancun.
The AC marketing department has a job to do. Their boss is telling them to do their jobs who is pressured by their boss. They gotta do something. Cant really blame the frontline marketing people who came up with this idea. |
Originally Posted by rankourabu
(Post 32943363)
1.8% of cases are due to travel....
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Originally Posted by LondonElite
(Post 32943369)
Could you provide some context to that and perhaps a source?
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Good for Air Canada. I support them for this. Can't stay locked down forever in the name of 'safety'. If you are scared of life, stay home. Meanwhile, let us travel how we please.
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Originally Posted by LondonElite
(Post 32943369)
Could you provide some context to that and perhaps a source?
https://health-infobase.canada.ca/co...-cases.html#a6 And even if you add "contact with a traveller" - you are only up to 2.8% Even in the sealed off provinces (NL/NB) - travel is <20% of all cases |
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