Air Canada mailing out copies of enRoute during COVID
Another update to AC's service offerings in the COVID-19 world: I got a copy of April's enRoute in the mail today. Anyone else get it?
I presume they figure it's better to spend some money on mailing them out rather than letting them go to waste. I also wonder whether this saves them from having to reimburse any of their advertisers? |
Originally Posted by Adam Smith
(Post 32329149)
Another update to AC's service offerings in the COVID-19 world: I got a copy of April's enRoute in the mail today. Anyone else get it?
I presume they figure it's better to spend some money on mailing them out rather than letting them go to waste. I also wonder whether this saves them from having to reimburse any of their advertisers? |
I just realized that while I got a copy of enRoute in the mail the other day, my wife (50K status) didn't. Are those receiving them only SEs? Or are they just limiting it to one copy per household?
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I got one. Ms. Boh didn't. Same pattern as you.
So we need a household with at least two SEs to figure this out. |
Originally Posted by Adam Smith
(Post 32339307)
I just realized that while I got a copy of enRoute in the mail the other day, my wife (50K status) didn't. Are those receiving them only SEs? Or are they just limiting it to one copy per household?
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Originally Posted by Adam Smith
(Post 32339307)
I just realized that while I got a copy of enRoute in the mail the other day, my wife (50K status) didn't. Are those receiving them only SEs? Or are they just limiting it to one copy per household?
Originally Posted by Bohemian1
(Post 32339313)
I got one. Ms. Boh didn't. Same pattern as you.
So we need a household with at least two SEs to figure this out. |
Originally Posted by Bohemian1
(Post 32339313)
I got one. Ms. Boh didn't. Same pattern as you.
So we need a household with at least two SEs to figure this out. |
Originally Posted by 24left
(Post 32339320)
I did not receive one.
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Originally Posted by 24left
(Post 32339320)
I did not receive one.
I thought it was nice to receive it. |
Originally Posted by Adam Smith
(Post 32329149)
Another update to AC's service offerings in the COVID-19 world: I got a copy of April's enRoute in the mail today. Anyone else get it?
I presume they figure it's better to spend some money on mailing them out rather than letting them go to waste. I also wonder whether this saves them from having to reimburse any of their advertisers? |
Originally Posted by Fiordland
(Post 32340608)
They could easily print fewer of them.
For whatever it's worth, I got a copy of the WS magazine in the mail yesterday too. |
Originally Posted by Adam Smith
(Post 32340642)
There's a significant lead time to these things; the April print run was already committed long before the extent of the reduction in flying became clear. So no, they can't "easily print fewer of them", not in the short term. They evidently decided it was better to mail them out than send them all to be recycled. I don't know exactly what lead time they have or what the arrangements are with the printers and just when they might be able to cut back the print runs without incurring significant costs; 24left may have some idea on that. But I wouldn't be surprised to see at least the May issue get mailed out as well.
...... Here is the link to the enRoute media kit. For those of you who are interested, you can see how they define their customer/audience (both in text and chart forms), overall and for the magazine, for eg. As for lead time for publication and commitment from advertisers, for the April issue, ad closing and material due date was February 28 - which you can see if you scroll way down to the magazine section of this website. There may have been an advertiser who cancelled before deadline, or cancelled after but with a penalty, but if the bookings were made and the publication went to press as per arrangement with the printer, it made sense for them to be mailed out as @Adam Smith said. Also, to the left of the closing dates, you can see the ad rates based on single or multiple bookings as well las page location (IBC = inside back cover, OBC = outside back cover and so on. These are premium locations compared to a page inside the magazine.) While you're all scrolling take a good look at ALL of the different media and sites and formats that AC uses to reach you, their customer. https://enroute.aircanada.com/files/...e-Mediakit.pdf . |
Originally Posted by 24left
(Post 32340771)
Here is the link to the enRoute media kit. For those of you who are interested, you can see how they define their customer/audience (both in text and chart forms), overall and for the magazine, for eg.
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So presumably an end-March deadline for the May issue should've been enough time to hold the presses and stop printing a full run of the magazine but wonder if that call was made. Guess we see if the editions begin arriving in mailboxes next month.
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Originally Posted by tcook052
(Post 32340994)
So presumably an end-March deadline for the May issue should've been enough time to hold the presses and stop printing a full run of the magazine but wonder if that call was made. Guess we see if the editions begin arriving in mailboxes next month.
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