Air Canada mailing out copies of enRoute during COVID
I never got one.....
May 1, 2020, 11:58 am
#17
Join Date: Sep 2005
Location: YYC
Programs: AC SE100*1MM; Spire Ambassador
Posts: 1,341
Another update to AC's service offerings in the COVID-19 world: I got a copy of April's enRoute in the mail today. Anyone else get it?
I presume they figure it's better to spend some money on mailing them out rather than letting them go to waste. I also wonder whether this saves them from having to reimburse any of their advertisers?
I presume they figure it's better to spend some money on mailing them out rather than letting them go to waste. I also wonder whether this saves them from having to reimburse any of their advertisers?
May 1, 2020, 12:11 pm
#18
Suspended
Join Date: Sep 2014
Programs: AC SE100K-1MM, NH, DL, AA, BA, Global Entry/Nexus, APEC..
Posts: 18,877
It's an interesting question. At the end of March, AC was still somewhat bullish about the schedule normalizing somewhat by late April, so even if they did a reduced print run, they may still have a bunch of copies. The other question is what their contract is like with whoever prints it for them, as well as the advertisers. If they've already taken the advertisers' money, and are committed to paying the printer whether they print it or not, they may just run it anyway and mail it out. If they have lots of flexibility in those deals, then maybe they shut it down altogether.
There are a number of chess pieces. AC or the magazine sales' reps on behalf of AC, could have been in communication with the paid advertisers as this situation was unfolding and asking them if they wanted to run their ads. Or, some clients may have called in saying they want to cancel. If you cancel after deadline, there is usually a cancel penalty but there are always situations where ads can be pulled without penalty.
The printing part of the equation can be the same. There is an agreement to go to press and a decision was (or is) made to run the issue or not.
We don't know what the specific agreements and contracts may have been between the magazine and the advertisers.
The media kit lists the monthly circulation as 120,375. I see various readership and demographic info, but I don't see the distribution info, that is, how many copies are onboard flights, how many are in MLLs and how many are distributed elsewhere and to clients.
Using a bulk mail rate with Canada Post might have been worth it for AC to decide to mail to some Altitude/Aeroplan members.
May 1, 2020, 1:42 pm
#19
Join Date: Aug 2013
Location: YVR - MILLS Waypoint (It's the third house on the left)
Programs: AC*SE100K, wood level status in various other programs
Posts: 6,213
May 1, 2020, 1:51 pm
#20
Join Date: Mar 2002
Location: YYJ
Posts: 4,136
The magazine indicates that print subscriptions are available for $60 per year within Canada, but I couldn't find an easy way to subscribe. Perhaps try emailing them at [email protected]
May 1, 2020, 1:58 pm
#22
Moderator, Air Canada; FlyerTalk Evangelist
Original Poster
Join Date: Feb 2015
Location: YYC
Programs: AC SE MM, FB Plat, WS Plat, BA Silver, DL GM, Marriott Plat, Hilton Gold, Accor Silver
Posts: 16,741
May 1, 2020, 3:22 pm
#25
Moderator, Air Canada; FlyerTalk Evangelist
Original Poster
Join Date: Feb 2015
Location: YYC
Programs: AC SE MM, FB Plat, WS Plat, BA Silver, DL GM, Marriott Plat, Hilton Gold, Accor Silver
Posts: 16,741
Umm... Is this a joke? You know the whole thing is online, right?
enRoute website (current issue)
April issue
enRoute website (current issue)
April issue
May 1, 2020, 5:04 pm
#28
Join Date: May 2015
Location: Vancouver
Programs: Aeroplan, Mileage Plus, WestJet Gold, AMEX Plat
Posts: 2,026
Issues are available to review online here: https://issuu.com/spafax/stacks/6cda...4e61f69d8e0b84
The magazine indicates that print subscriptions are available for $60 per year within Canada, but I couldn't find an easy way to subscribe. Perhaps try emailing them at [email protected]
The magazine indicates that print subscriptions are available for $60 per year within Canada, but I couldn't find an easy way to subscribe. Perhaps try emailing them at [email protected]
Not certain who the print copy would normally go to or why someone would pay $60 for it. A few months ago my company moved into an office that use to belong to a travel agency. It is shocking the amount of print material going into our mail box on a daily basis.
May 1, 2020, 7:05 pm
#29
Join Date: Jun 2010
Location: YYG
Programs: airlines and hotels and rental cars - oh my!
Posts: 2,993
Beyond that, print contracts are typically multi-year affairs with concrete numbers ... you can't just call up and alter the quantity a couple of weeks before you go to press, that's not how it works.