Last edit by: yyznomad
For those of you interested only in the revised $450-million deal and related discussion, it starts on post 418:
https://www.flyertalk.com/forum/air-canada-aeroplan/1926409-update-aimia-accepts-air-canada-td-cibc-visa-revised-450-million-aeroplan-bid-28.html#post30109427
https://www.flyertalk.com/forum/air-canada-aeroplan/1926409-update-aimia-accepts-air-canada-td-cibc-visa-revised-450-million-aeroplan-bid-28.html#post30109427
Update: Aimia accepts Air Canada, TD, CIBC & Visa revised $450-million Aeroplan bid
#196
Join Date: Dec 2011
Location: YYZ
Programs: AC SEMM / HH Diamond
Posts: 3,154
What I meant is that Aimia as a company can setup other loyalty programs and partner with other airlines which they have done like with Aeromexico. But for the AE program which was spun off from AC, the only partner is AC and their Star Alliance network. AE on one hand cannot sign other airline partners till their AC contract is over and by then it will be almost too late which is what we are witnessing. AE has already said that they will have 20 (?) airline partners. They would also have to sign multiple airline partners as opposed to what they had with AC and their star alliance partners. The issue is the AE miles liability. By signing multiple airlines, AE will offer choice but their buying power will be spread.
My focus was more on Aimia, not Aeroplan. After all, it's the Aimia stock that has crashed, not Aeroplan (which is just a program owned by Aimia)
My hypothesis is that Aimia should have worked harder to develop more programs that were peers to Aeroplan. Perhaps with airlines. Perhaps with train companies. Perhaps cruise lines. Perhaps with vacation brands. Perhaps all of that. They had 15 years, for goodness sake .... they should have done more.
I read somewhere that Aeroplan is currently responsible for 80% of Aimia's revenue. That would have been reasonable for the company just a few years after it was spun off from AC .... but it's almost dereliction of duty for it still to be the case after 15 years.
Because of that singleton primary customer, the entire company (Aimia) stock price crashed when Air Canada said they were walking away.
Because the entire company (Aimia) was in trouble, Air Canada were able to offer a low ball price for the Aeroplan program.
An alternative reality could have been that Aimia owned and operated 15-20 vibrant programs by now, spanning multiple industries.
In that reality, Air Canada saying that it was walking away from Aeroplan may have hurt Aimia ... but not by as much as it did.
Consequently, the value of Aimia would not have dipped as much as it did.
How much the value of the Aeroplan program would have been impacted, is an interesting question. Perhaps not much. Perhaps a lot.
But when the owning company is on the ropes, and undergoing an existential crisis ... they are in no position to drive a hard bargain. And that has to mean that Air Canada can drive the hard bargain, and offer a lowball price.
Last edited by canopus27; Jul 31, 2018 at 9:48 pm Reason: tupo
#197
Join Date: Oct 2006
Programs: Aeroplan E75K
Posts: 49
Aimia only invested in Club Premier (AeroMexico) and hasn't partnered with the airline. I doubt that Aimia was permitted to partner with any airline due to its contract with Air Canada.
Aimia had diversified over the years but none of its business have been as successful as Aeroplan.
https://www.aimia.com/our-businesses/
Aimia had diversified over the years but none of its business have been as successful as Aeroplan.
https://www.aimia.com/our-businesses/
#198
Join Date: Dec 2011
Location: YYZ
Programs: AC SEMM / HH Diamond
Posts: 3,154
If Aimia (not Aeroplan) were contractually not allowed to partner with other airlines ... then I'll have a lot more sympathy for the situation they find themselves in now.
If, on the other hand, there were no contractual limitations, but just a failure on Aimia's part to execute ... then their current predicament is their own responsibility, IMHO.
#199
Join Date: Jan 2017
Location: Halifax
Programs: AC SE100K, Marriott Lifetime Platinum Elite. NEXUS
Posts: 4,562
There is the question of what other airlines would have wanted to partner with them on an AC/AE style shotgun divorce. It isn't like Aimia has any mindshare anywhere else.
Arguably they have IT skills (ha ha, no one would ever make that argument) but the valuable data is exclusively about AE members. So while they could have become a simple service provider (holding zero financial liability) to any number of hotels/resorts/bars/crappy tire stores, any one of those potential points-program customers would have taken one look at the website (down for maintenance) and laughed at them. Every potential partner has zero customer data, why would you partner with someone who can't keep a website running more 8x5?
Aimia has had 15 years to showcase their platform that runs a profitable program run (and hold financial liability for).They have failed to do so.
Arguably they have IT skills (ha ha, no one would ever make that argument) but the valuable data is exclusively about AE members. So while they could have become a simple service provider (holding zero financial liability) to any number of hotels/resorts/bars/crappy tire stores, any one of those potential points-program customers would have taken one look at the website (down for maintenance) and laughed at them. Every potential partner has zero customer data, why would you partner with someone who can't keep a website running more 8x5?
Aimia has had 15 years to showcase their platform that runs a profitable program run (and hold financial liability for).They have failed to do so.
#200
Join Date: May 2016
Posts: 2,494
I don't pretend to be an expert in the Aimia portfolio - so if anyone can share more details, that would be grand - but from the little I do know, their diversification efforts were not very successful. For example (from wikipedia): In 2007 it purchased Nectar, the largest loyalty program in the United Kingdom, for Ł368m and sold it to UK grocer Sainsbury's in 2018 for ₤60m. Woops.
. Every potential partner has zero customer data, why would you partner with someone who can't keep a website running more 8x5?
Aimia has had 15 years to showcase their platform that runs a profitable program run (and hold financial liability for).They have failed to do so.
Aimia has had 15 years to showcase their platform that runs a profitable program run (and hold financial liability for).They have failed to do so.
#201
FlyerTalk Evangelist
Join Date: Jun 2003
Location: YYC
Posts: 23,797
And surely someone made good money on the deal.
No, the deal was absolutely fabulous for AC. They were able to obtain billions for an asset that cost them practically nothing to create, and now they get to buy it back for very little. And with all the scamcharges, points spoilage, etc., and the falling cost of air travel, in many cases they're receiving similar to lowest-P or lowest Tango on many redemptions.
Bottom line being that FF programs give away empty seats, seats with zero marginal value. While AE sells so many miles so cheap that the volume they need is way more than seats with zero marginal value. Possibly worth actually more than lowest tango.
I would imagine that with AC taking over their FF program, the price they sell miles will go up, and the miles floating around looking for seats will be less, so as to bring volume closer to a reasonable equilibrium point. That or, as to some extent they already do with IKK, finding some way to deal differently with frequent fliers than with credit card mile holders.
Anyway, what is clear is that AC did not like the current status quo. Buying AE back or not. I suspect the buy back thing is driven by (1) convenience and cost of setting up their own FF program, and (2) appeasing people with large balances who are afraid their miles will go (more or less or fully) belly up.
#202
Join Date: Dec 2011
Location: YYZ
Programs: AC SEMM / HH Diamond
Posts: 3,154
#203
Join Date: Apr 2002
Location: YXE
Posts: 3,050
It should be noted that basically Enbridge has done the same with their "Enbridge Income Fund", IPO'ed under similar circumstances, of high income trust valuations. And various other low-quality, but "cash-flowing" assets were sold off at top dollar in many industries. Many of those assets were either liquidated as they were end of life, or have been re-absorbed as ENB is in the process of doing with ENF.
Surely if AC got of of the deal on the first opportunity, it is because they felt it was too onerous for them? (Rewards may costs travellers nearly the same as a low Tango, but that's not really what AC gets from AE. Issue has been discussed around here.)
Bottom line being that FF programs give away empty seats, seats with zero marginal value. While AE sells so many miles so cheap that the volume they need is way more than seats with zero marginal value. Possibly worth actually more than lowest tango.
I would imagine that with AC taking over their FF program, the price they sell miles will go up, and the miles floating around looking for seats will be less,
so as to bring volume closer to a reasonable equilibrium point. That or, as to some extent they already do with IKK, finding some way to deal differently with frequent fliers than with credit card mile holders.
so as to bring volume closer to a reasonable equilibrium point. That or, as to some extent they already do with IKK, finding some way to deal differently with frequent fliers than with credit card mile holders.
Anyway, what is clear is that AC did not like the current status quo. Buying AE back or not. I suspect the buy back thing is driven by (1) convenience and cost of setting up their own FF program, and (2) appeasing people with large balances who are afraid their miles will go (more or less or fully) belly up.
#206
FlyerTalk Evangelist
Join Date: Jun 2003
Location: YYC
Posts: 23,797
Why?
I don't have too many miles unspent, so for me, a hard AE crash with people losing their miles might actually be a plus.
But still for most of us,, would not only make life somewhat easier if the miles would just stay there through the transition, but more importantly, would keep their current value and current reward system.
I don't have too many miles unspent, so for me, a hard AE crash with people losing their miles might actually be a plus.
But still for most of us,, would not only make life somewhat easier if the miles would just stay there through the transition, but more importantly, would keep their current value and current reward system.
#207
Join Date: Apr 2000
Location: Mississauga Ontario
Posts: 4,097
I came away with an opinion that the leadership was full of hubris, knew everything better than anyone else ever would, and that they had everything mapped out.
I've encountered this in many organizations, but at Aimia/Aeroplan, it was off the charts. I'm not at all surprised at where things have ended up.
#208
Suspended
Join Date: Nov 2007
Location: YVR
Programs: Air Canada Super Elite 2+ Million Miles
Posts: 2,478
https://www.bnnbloomberg.ca/aeroplan-1.1116669
interesting, and makes point that AC was done with AP not so long ago, but now OK to continue?
interesting, and makes point that AC was done with AP not so long ago, but now OK to continue?
#209
Join Date: Apr 2002
Location: YXE
Posts: 3,050
thNegotiation tactic. But really unfortunate that fake business news would spin AC's bid for AP as being negative, when it is in fact very positive compared to the alternatives.
#210
Suspended
Join Date: Nov 2007
Location: YVR
Programs: Air Canada Super Elite 2+ Million Miles
Posts: 2,478
Bloomberg...Fake News...right 👎🏼
The general public is NOT going to understand the difference between AC & AP - telling them this will sound alien. Scratch the surface and lots of Canadians will not know AC was privatized in 1989.
https://ipolitics.ca/2013/04/12/air-...5-years-later/
AC not stupid...part of all this calculus is understanding what is coming if AP collapses.
Folks can pretend federal politics NOT a consideration - getting AP at cheapest price possible will save lot of future headaches especially if AP threat to collapse happens in Fall 2019 when next loonie cycle underway
The general public is NOT going to understand the difference between AC & AP - telling them this will sound alien. Scratch the surface and lots of Canadians will not know AC was privatized in 1989.
https://ipolitics.ca/2013/04/12/air-...5-years-later/
AC not stupid...part of all this calculus is understanding what is coming if AP collapses.
Folks can pretend federal politics NOT a consideration - getting AP at cheapest price possible will save lot of future headaches especially if AP threat to collapse happens in Fall 2019 when next loonie cycle underway