AC creates poutine pop-up in London: 3-11 Nov
Nov 5, 2017, 3:53 pm
#1
Original Poster
Join Date: Jan 2010
Location: SFO
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AC creates poutine pop-up in London: 3-11 Nov
https://www.justopenedlondon.com/air...editch-london/
AC has created a poutine pop-up in London (Shoreditch area) from 3-11 November. I think they are trying to market using AC for travel to destinations within the Americas (not just Canada).
AC has created a poutine pop-up in London (Shoreditch area) from 3-11 November. I think they are trying to market using AC for travel to destinations within the Americas (not just Canada).
Nov 5, 2017, 4:46 pm
#3
Join Date: Dec 2002
Posts: 8,000
Getting international customers used to paying AC for food?
The Damage:
Most poutines are Ł3.50 with the exception of the shellfish options which are Ł5 (crab) and Ł7.50 (lobster).
Maybe the Christmas video will contain scenes of people eating free poutine.
The Damage:
Most poutines are Ł3.50 with the exception of the shellfish options which are Ł5 (crab) and Ł7.50 (lobster).
Maybe the Christmas video will contain scenes of people eating free poutine.
Nov 5, 2017, 4:57 pm
#4
Join Date: Aug 2011
Location: YYJ
Programs: AC - SE100K
Posts: 727
I think it's great. A good way to sell the product and the country(ies) it serves.
A decade ago, Charmin had a free bathroom storefront in Times Square NYC. I found it very convenient, found Charmin very nice on my back side, and have purchased Charmin many times since. This promotion strategy can't be much different.
A decade ago, Charmin had a free bathroom storefront in Times Square NYC. I found it very convenient, found Charmin very nice on my back side, and have purchased Charmin many times since. This promotion strategy can't be much different.
Nov 5, 2017, 4:59 pm
#5
Join Date: Dec 2014
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Posts: 2,652
Tell me you had to wear the bear suit.
Nov 5, 2017, 5:06 pm
#6
Join Date: Dec 2007
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AC however, is not in the business of making nor of selling poutine. While the pop-up poutinery is arguably innovative and can likely create a bit of buzz, I'm not sure how selling fries with stuff on it sells airplane tickets just because there's an AC logo slapped on the box.
Now had the pop-up been in the shape of a 777 with 3x4x3 seating with a 31" seat pitch where patrons can sit down to eat their poutine, I might see a better connection. But that too might not have the desired effect of selling more airplane tickets.
Nov 5, 2017, 5:24 pm
#7
Join Date: May 2017
Programs: aeroplan
Posts: 158
The Charmin storefront in NYC presumably sold or gave away Charmin.
AC however, is not in the business of making nor of selling poutine. While the pop-up poutinery is arguably innovative and can likely create a bit of buzz, I'm not sure how selling fries with stuff on it sells airplane tickets just because there's an AC logo slapped on the box.
Now had the pop-up been in the shape of a 777 with 3x4x3 seating with a 31" seat pitch where patrons can sit down to eat their poutine, I might see a better connection. But that too might not have the desired effect of selling more airplane tickets.
AC however, is not in the business of making nor of selling poutine. While the pop-up poutinery is arguably innovative and can likely create a bit of buzz, I'm not sure how selling fries with stuff on it sells airplane tickets just because there's an AC logo slapped on the box.
Now had the pop-up been in the shape of a 777 with 3x4x3 seating with a 31" seat pitch where patrons can sit down to eat their poutine, I might see a better connection. But that too might not have the desired effect of selling more airplane tickets.
Nov 5, 2017, 7:32 pm
#8
Moderator, Air Canada; FlyerTalk Evangelist
Join Date: Feb 2015
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I'm sure there will be a route map showing how one can easily fly routes like LHR-YYZ-CUN.
Nov 6, 2017, 12:33 pm
#9
Join Date: Dec 2015
Location: LHR
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I intend to go to the AC Poutine pop-up tomorrow after work - just a few blocks north from where I work. I haven't been impressed with a lot of the so-called poutines in London so far but then again unless the curds are fresh from that day and from Quebec, most poutines just end up being cheezy fries. But I look forward to the AC pop-up experience. They should award Wings for every other! That would be a cool third EYW challenge!
Nov 6, 2017, 1:10 pm
#10
Join Date: Dec 2014
Location: YVR
Programs: Bottom feeder Star Gold
Posts: 2,652
I sorta see the value of this popup if advertising Canada as a destination, but AC had better up their appeal if they want to siphon stopover business from carriers like Icelandair.
Nov 6, 2017, 2:15 pm
#12
Join Date: May 2017
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Posts: 158
Nov 9, 2017, 2:38 pm
#13
Join Date: Dec 2015
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So I went to try the 'poutine' (had the Montreal one) and it was pretty good although it did not contain any curds. The place was packed. One of the servers told me that they've been serving over 600 orders a day. They had run out of Okanagan wine - a pity indeed. I do agree that the promotion is a bit of an odd one although proceeds do go the Great Ormond Street Hospital in London. By the time I left the place at around 7 and a queue had formed outside. It ends on Saturday, so for anybody living in or visiting London, it may be worth a visit. Shoreditch is pretty cool neighbourhood as well.
Nov 9, 2017, 5:43 pm
#14
Join Date: Dec 2014
Location: YVR
Programs: Bottom feeder Star Gold
Posts: 2,652
I'm all for creating a tasty way to contribute to a good cause. I hope it does well, and the queue sounds encouraging. Maybe AC will also gain a few new customers as well.