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Branded Fares; AC changes booking classes/fare classes for Tango & Flex

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Old Oct 2, 2017, 8:39 pm
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: canadiancow
What are Branded Fares?

Branded Fares (also called Fare Families) are the concept of airlines grouping fares together that share the same characteristics - for example, penalties (changes, refunds), baggage allowance, seat selection (none, paid, or free), mileage accrual, in-flight meals, priority airport services (boarding, check-in) etc.

Air Canada's Branded Fares: The Past

Air Canada has long utilised the concept of Branded Fares, primarily in its Economy Cabin. At present, there are three brands that people are familiar with: Tango, Flex, and Latitude.

In the past, AC has used other brands, including Tango Plus, Latitude Plus, Leisure, Tourist, and Relax & Return.

Until late September 2017, the fare brand was exclusively controlled by the 'booking class' (also called fare class, or the more technical term RBD - reservation booking designator) on each flight segment.

Air Canada's current Economy fare structure is: Y B M U H Q V W G S T L A K

Latitude is Y B
Flex was M U H Q V (W G for domestic and US flights)
Tango was (W G for international fights) S T L A K.

For example, if you were booking an itinerary within Canada or between Canada and the US, and wanted a Flex fare, all you needed to worry about was that each flight was booking in G or higher.

Air Canada's Branded Fares: The Present

On 19 September 2017 at its Investor Day, Air Canada announced that it will be utilising the concept of Branded Fares much more.

All Air Canada fares in all markets have been assigned a 'brand code' as follows:

- Basic: BA
- Standard: TG
- Flex: FL
- Comfort: CO
- Latitude: LT
- Premium Economy Lowest: PL
- Premium Economy Flexible: PF
- Business Class Lowest: EL
- Business Class Flexible: EF

For domestic and US transborder fares, the brand code will appear at the end of the fare basis code (i.e. V3WCTG, V3WCFL etc.). On international fares, while the fares are assigned the brand codes within reservation systems, they will generally not appear on the fare basis code.

For flights within Canada and between Canada and the US, booking classes M U H Q V W G S T L K G will now be used for both Standard and Flex fares, in three possible ways:

1. A distinct separation will remain (i.e. M U H Q V W G always as Flex, S T L K G always as Standard)
2. Some booking classes will overlap (i.e. M U H Q V W G as Flex, and V W G S T L K G as Standard - V W G overlap the two brands)
3. All booking classes are both Flex and Standard.

Air Canada may change how they file fares in a specific market at any point in time.

An example for Toronto to Timmins is included below, showing how Standard and Flex fares are available through all booking classes:

Code:
YTO-YTS CXR-AC WED 01NOV17 CAD
 
 AC-ACK/TG - TANGO
 AC YTOYTS 01NOV17
 V FARE BASIS BK FARE TRAVEL-TICKET AP MINMAX RTG
 1 A21ZATG A X 77.00 R15DE T22SE 21/1 -/ - 100
 2 L21ZATG L X 92.00 R15DE T22SE 21/1 -/ - 100
 3 T14WLATG T X 123.00 ---- 14/1 -/ - 100
 4 T14ZLATG T X 129.00 ---- 14/1 -/ - 100
 5 S10WLATG S X 154.00 ---- 10/1 -/ - 100
 6 S10ZLATG S X 159.00 ---- 10/1 -/ - 100
 7A G10WLATG G X 176.00 ---- 10/1 -/ - 100
 8A G10ZLATG G X 183.00 ---- 10/1 -/ - 100
 9A G5ZLATG G X 209.00 ---- 5/1 -/ - 100
 10A W7WLATG W X 228.00 ---- 7/1 -/ - 100‡
 11A W7ZLATG W X 234.00 ---- 7/1 -/ - 100‡
 12A G0ZLATG G X 239.00 ---- -/‡ -/ - 100
 13A V3WLATG V X 276.00 ---- 3/1 -/ - 100
 14A V3ZLATG V X 281.00 ---- 3/1 -/ - 100
 15A V0WLATG V X 293.00 ---- -/‡ -/ - 100
 16A V0ZLATG V X 303.00 ---- -/‡ -/ - 100
 17A Q0ZLATG Q X 330.00 ---- -/‡ -/ - 100
 18A H0ZLATG H X 389.00 ---- -/‡ -/ - 100
 19A U0ZLATG U X 430.00 ---- -/‡ -/ - 100
 20A M0ZLATG M X 500.00 ---- -/‡ -/ - 100
 
 AC-ACK/FL - FLEX
 AC YTOYTS 01NOV17
 V FARE BASIS BK FARE TRAVEL-TICKET AP MINMAX RTG
 21A A21ZAFL A X 117.00 R15DE T22SE 21/1 -/ - 100
 22A L21ZAFL L X 132.00 R15DE T22SE 21/1 -/ - 100
 23A T14WLAFL T X 163.00 ---- 14/1 -/ - 100
 24A T14ZLAFL T X 169.00 ---- 14/1 -/ - 100
 25A S10WLAFL S X 194.00 ---- 10/1 -/ - 100‡
 26A S10ZLAFL S X 199.00 ---- 10/1 -/ - 100‡
 27I G10WLAFL G X 216.00 ---- 10/1 -/ - 100
 28I G10ZLAFL G X 223.00 ---- 10/1 -/ - 100
 29I G5ZLAFL G X 249.00 ---- 5/1 -/ - 100
 30I W7WLAFL W X 268.00 ---- 7/1 -/ - 100
 31I W7ZLAFL W X 274.00 ---- 7/1 -/ - 100
 32I G0ZLAFL G X 279.00 ---- -/‡ -/ - 100
 33I V3WLAFL V X 316.00 ---- 3/1 -/ - 100
 34I V3ZLAFL V X 321.00 ---- 3/1 -/ - 100
 35I V0WLAFL V X 333.00 ---- -/‡ -/ - 100
 36I V0ZLAFL V X 343.00 ---- -/‡ -/ - 100
 37I Q0ZLAFL Q X 370.00 ---- -/‡ -/ - 100
 38I H0ZLAFL H X 429.00 ---- -/‡ -/ - 100
 39I U0ZLAFL U X 470.00 ---- -/‡ -/ - 100
 40I M0ZLAFL M X 540.00 ---- -/‡ -/ - 100
 
 AC-ACK/LT - LATITUDE
 AC YTOYTS 01NOV17
 V FARE BASIS BK FARE TRAVEL-TICKET AP MINMAX RTG‡
 41 B0ALT B X 594.00 ---- -/‡ -/ - 100‡
 42 Y0ALT Y X 655.00 ---- -/‡ -/ - 100
 43 Y Y X 1764.00 ---- - -/ - 1
 
 AC-ACK/EF - BUSINESS FLEXIBLE
 AC YTOYTS 01NOV17
 V FARE BASIS BK FARE TRAVEL-TICKET AP MINMAX RTG
 44 J J‡X 1964.00 ---- - -/ - 1
 
 1* TRAVEL MUST BE NONSTOP OR DIRECT
 100* 1. YTO-YTS
How do I make sure I'm booking the fare type I want?

If booking on Air Canada's website, choosing the fare type in the search results should give you a fare in that category, regardless of the booking class letter.

Otherwise, you will need to check the fare basis codes for all flights on your ticket to ensure they should the correct suffix (TG for Standard, FL for Flex).

If you book flights using a corporate booking tool such as Concur or GetThere, you may want to check with your travel administrator that the site is properly configured to display the branded fares according to brand code and not booking class.

What about milage accrual on Aeroplan?

The Aeroplan website has not yet been updated to reflect accrual, however you should expect to earn miles based on the fare type purchased (i.e. a domestic Flex K fare should earn 100% and a Standard M fare should earn 25%).

What about milage accrual on other programmes?

No data is currently available to support this, but in the absence of changes listed by the respective programme, the expectation is flights will continue to earn on those programmes based on the booking class letter.

What about milage accrual to Aeroplan when the flight is booked as a codeshare (i.e. UA*AC) and operated by Air Canada?

No data is currently available to know what happens. Codeshares map to specific booking class letters, not fares.

What about international fares?

There have currently been no changes to international fares. Branding of these fares still exists, but Air Canada has a lot less flexibility in filing fares in specific markets (for example, Transatlantic fares that are covered by the A++ Joint Venture).

How can my travel agent book branded fares?

AC has a guide here which describes how a TA can book TG or FL branded fares: https://www.aircanada.com/content/da...de_v1.0_EN.pdf

Air Canada's Branded Fares: The Future

On 19 September 2017 at its Investor Day, Air Canada also announced it may introduce a new "ULCC" fare brand below Tango to respond to markets in which it faces competition from Ultra Low Cost Carriers, as well as a "Comfort" brand between Flex and Latitude. Watch this space for future developments.
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Branded Fares; AC changes booking classes/fare classes for Tango & Flex

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Old Nov 11, 2017, 4:17 pm
  #271  
 
Join Date: Nov 2011
Location: YUL
Programs: AC SEMM, NEXUS
Posts: 858
Looks like the "Select higher Flex fare" window now allows selecting a non-copay Flex fare:

Name:  Screen Shot 2017-11-11 at 18.12.49.png
Views: 1410
Size:  119.2 KB

But, no more ability to go from low/mid Flex to high-Flex (H,M,U) ?

And the link to open this window still doesn't appear on all itineraries for some obscure (to me) reason.

It would be nice to simply have three buttons :
  • Keep current fare
  • Select lowest fare with no co-pay
  • Select high-Flex (H,M,U) fare
gabdusch is offline  
Old Nov 11, 2017, 4:41 pm
  #272  
 
Join Date: Jan 2016
Location: YYZ
Programs: FOTSG Tangerine Ex E35k (AC)
Posts: 5,612
Originally Posted by gabdusch
Looks like the "Select higher Flex fare" window now allows selecting a non-copay Flex fare:

Attachment 43710

But, no more ability to go from low/mid Flex to high-Flex (H,M,U) ?

And the link to open this window still doesn't appear on all itineraries for some obscure (to me) reason.

It would be nice to simply have three buttons :
  • Keep current fare
  • Select lowest fare with no co-pay
  • Select high-Flex (H,M,U) fare
Given the difference there is greater than the co-pay what, beyond being higher on the eUp list, is the benefit of anyone to pay for G over K?
jc94 is offline  
Old Nov 11, 2017, 4:43 pm
  #273  
 
Join Date: Nov 2011
Location: YUL
Programs: AC SEMM, NEXUS
Posts: 858
Originally Posted by jc94
Given the difference there is greater than the co-pay what, beyond being higher on the eUp list, is the benefit of anyone to pay for G over K?
Most OPM flyers can expense the actual fare but probably not the co-pay.
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Old Nov 11, 2017, 6:09 pm
  #274  
 
Join Date: Apr 2011
Location: YYC
Programs: AC 50k 1MM, Marriott LT Titanium Elite
Posts: 3,398
Originally Posted by gabdusch
Most OPM flyers can expense the actual fare but probably not the co-pay.
Most OPM won't be able to expense the higher Flex fare. Corporate TAs will not allow most business travellers to pick a fare that is $150-$200 higher just so the traveller won't have to cough up a co-pay if they win the upgrade lottery. AC really f'd this up. But I expect they will realize this soon enough as sales of Flex fares drop significantly.

As an aside, am I the only one that finds it ludicrous to pay $150+ for a co-pay to upgrade a domestic segment to J? I find the value prop to be so low there that it makes no sense to me. Especially on a consistent basis. The hard product and the food just aren't worth it. Free booze? So what? I can expense drinks and a meal (in Y) quite reasonably on my per diem. This is the other area I think AC is a bit off the mark: the product isn't good enough to make me want to pay much more for it. Interested in others' thoughts.
ridefar is online now  
Old Nov 11, 2017, 6:22 pm
  #275  
 
Join Date: Sep 2009
Location: YYZ
Programs: AC SE MM, Bonvoy Plat, Hilton G,Nexus, Amex MR Plat,IHG Plat
Posts: 4,423
Originally Posted by ridefar
Most OPM won't be able to expense the higher Flex fare. Corporate TAs will not allow most business travellers to pick a fare that is $150-$200 higher just so the traveller won't have to cough up a co-pay if they win the upgrade lottery. AC really f'd this up. But I expect they will realize this soon enough as sales of Flex fares drop significantly.

As an aside, am I the only one that finds it ludicrous to pay $150+ for a co-pay to upgrade a domestic segment to J? I find the value prop to be so low there that it makes no sense to me. Especially on a consistent basis. The hard product and the food just aren't worth it. Free booze? So what? I can expense drinks and a meal (in Y) quite reasonably on my per diem. This is the other area I think AC is a bit off the mark: the product isn't good enough to make me want to pay much more for it. Interested in others' thoughts.
+1.
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Old Nov 11, 2017, 7:09 pm
  #276  
 
Join Date: Jan 2016
Location: YYZ
Programs: FOTSG Tangerine Ex E35k (AC)
Posts: 5,612
Like many I suspect, when I fly OPM in Y it's cheapest fare and close in. So it's normally Flex and there is no Tango. Now just means more likely to end up with copay.

$150 for a 4h flight. Hit and miss to me but given I can get a preferred seat for likely $25 (and free for many), really not a fan of this. And I don't see it actually yielding more money for AC.

Plus as said, I'm on a OPM flight in Y I can expense food and drinks. To an extent.
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Old Nov 11, 2017, 7:48 pm
  #277  
 
Join Date: May 2016
Posts: 2,494
Originally Posted by vernonc
+1.
+2
quantumofforce is offline  
Old Nov 11, 2017, 8:07 pm
  #278  
Original Member
 
Join Date: May 1998
Location: Canada
Programs: AC SE 2MM, HH Dd, SPG; IC Pl/A; AA; DL
Posts: 14,321
Originally Posted by ridefar
Most OPM won't be able to expense the higher Flex fare. Corporate TAs will not allow most business travellers to pick a fare that is $150-$200 higher just so the traveller won't have to cough up a co-pay if they win the upgrade lottery. AC really f'd this up. But I expect they will realize this soon enough as sales of Flex fares drop significantly.

As an aside, am I the only one that finds it ludicrous to pay $150+ for a co-pay to upgrade a domestic segment to J? I find the value prop to be so low there that it makes no sense to me. Especially on a consistent basis. The hard product and the food just aren't worth it. Free booze? So what? I can expense drinks and a meal (in Y) quite reasonably on my per diem. This is the other area I think AC is a bit off the mark: the product isn't good enough to make me want to pay much more for it. Interested in others' thoughts.
I almost exclusively fly flex pass and it works out very well for me (and I hope AC). Always get upgraded and while fare may be higher sometimes, most of my bookings are fairly last minute, so I am typically under the fares available at booking time. Helps to always be travelling similar routes. I have 3 types of domestic flight passes usually at any one time plus occasionally one intercontinental one.

I will pay extra for the leg/seat room and agree that the food and beverage wouldn't be worth it but they are just a nice add on. But really it is only money and this isn't a lot of money for most of us. When I was working in China, I would pay out of my own pocket for the extra to fly first/business even if client wouldn't.
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Old Nov 11, 2017, 9:49 pm
  #279  
 
Join Date: Apr 2011
Location: YYC
Programs: AC 50k 1MM, Marriott LT Titanium Elite
Posts: 3,398
Originally Posted by BlondeBomber
I almost exclusively fly flex pass and it works out very well for me (and I hope AC). Always get upgraded and while fare may be higher sometimes, most of my bookings are fairly last minute, so I am typically under the fares available at booking time. Helps to always be travelling similar routes. I have 3 types of domestic flight passes usually at any one time plus occasionally one intercontinental one.

I will pay extra for the leg/seat room and agree that the food and beverage wouldn't be worth it but they are just a nice add on. But really it is only money and this isn't a lot of money for most of us. When I was working in China, I would pay out of my own pocket for the extra to fly first/business even if client wouldn't.
Well I do to (the FP thing). I usually keep a couple on the go. And I do find them to be very reasonable value.

Here is the other thing about the new fare structure: I have zero incentive as an SE (who will requalify very easily) to buy anything other than Tango for the routes which a FP doesn't work for. And even if I did have a reason, $200 gaps like I have been seeing are a total nonstarter (for me, with the value I assign to Flex). And like you, I have no issue buying up a class. I do it all the time on UA and DL (either preferred seating or first/business when the difference is reasonable). I won't do it on AC however, because the cost is substantially more than on UA or DL. My observation about the fare difference and doing it has more to do with the thought that I can't imagine paying the fare difference every time from Tango to Flex on all the flights I would need if was trying to get to SE. That could easily amount to $12,000 plus over the year. Which, no coincidence, is about the net price difference I noticed last time AC played with their fare structure in a big way. So I guess they are consistent. But how many of us would pay $12k out of pocket for SE?
ridefar is online now  
Old Nov 11, 2017, 10:47 pm
  #280  
 
Join Date: Jul 2008
Posts: 336
Originally Posted by ridefar
Most OPM won't be able to expense the higher Flex fare. Corporate TAs will not allow most business travellers to pick a fare that is $150-$200 higher just so the traveller won't have to cough up a co-pay if they win the upgrade lottery. AC really f'd this up. But I expect they will realize this soon enough as sales of Flex fares drop significantly.

As an aside, am I the only one that finds it ludicrous to pay $150+ for a co-pay to upgrade a domestic segment to J? I find the value prop to be so low there that it makes no sense to me. Especially on a consistent basis. The hard product and the food just aren't worth it. Free booze? So what? I can expense drinks and a meal (in Y) quite reasonably on my per diem. This is the other area I think AC is a bit off the mark: the product isn't good enough to make me want to pay much more for it. Interested in others' thoughts.
+3

No dom co-pay should be more than $75. An option for AC is to have variable eUps:
- 6 eUps + $75, or
- 10 eUps

Last edited by eracerblue; Nov 12, 2017 at 8:56 am
eracerblue is offline  
Old Nov 12, 2017, 5:04 am
  #281  
 
Join Date: Aug 2015
Location: YYZ
Programs: AC SE MM; SPG Plat
Posts: 424
Originally Posted by ridefar
Most OPM won't be able to expense the higher Flex fare. Corporate TAs will not allow most business travellers to pick a fare that is $150-$200 higher just so the traveller won't have to cough up a co-pay if they win the upgrade lottery. AC really f'd this up. But I expect they will realize this soon enough as sales of Flex fares drop significantly.

As an aside, am I the only one that finds it ludicrous to pay $150+ for a co-pay to upgrade a domestic segment to J? I find the value prop to be so low there that it makes no sense to me. Especially on a consistent basis. The hard product and the food just aren't worth it. Free booze? So what? I can expense drinks and a meal (in Y) quite reasonably on my per diem. This is the other area I think AC is a bit off the mark: the product isn't good enough to make me want to pay much more for it. Interested in others' thoughts.
+4.

I'm allowed to book flex (OPM) but I'm sure I won't be allowed to book "greater than lowest" flex. Meaning co-pay, meaning the value proposition isn't there. Flying YEG-YVR on Wednesday and it's L, a $50 co-pay - not a lot of money but it's also a short flight, so not a chance I'll spend that. (And I won't buy anything on board - I'd rather wait until I arrive in Vancouver and get real food.) My Thursday YEG-YWG flight was booked as G - I assume the lower flex fares were not available - so I've upgraded that one.

Just another way to "enhance" the value of eupgrade credits. I picked them on the basis that I can upgrade my flex-booked flights, then AC changes the rules in the middle (well, later than middle obviously) of the year - feels like a retroactive degradation of the program.

Luckily a lot of my travel is on flight passes so this is a minor annoyance in my case. But still an annoyance.
PB53x11 is offline  
Old Nov 12, 2017, 7:06 pm
  #282  
 
Join Date: Feb 2006
Programs: AC75 MM
Posts: 959
Originally Posted by ridefar
As an aside, am I the only one that finds it ludicrous to pay $150+ for a co-pay to upgrade a domestic segment to J? I find the value prop to be so low there that it makes no sense to me. Especially on a consistent basis. The hard product and the food just aren't worth it. Free booze? So what? I can expense drinks and a meal (in Y) quite reasonably on my per diem. This is the other area I think AC is a bit off the mark: the product isn't good enough to make me want to pay much more for it. Interested in others' thoughts.
Transcontinental widebodied J is well worth using eups & co-pay, as its 4-5 hour flight, nice pods up front, and HD at the back. Narrowbodies less so. Short haul - not worth it IMHO.
tomvancouver is offline  
Old Nov 12, 2017, 7:59 pm
  #283  
 
Join Date: Apr 2011
Location: YYC
Programs: AC 50k 1MM, Marriott LT Titanium Elite
Posts: 3,398
Originally Posted by tomvancouver
Transcontinental widebodied J is well worth using eups & co-pay, as its 4-5 hour flight, nice pods up front, and HD at the back. Narrowbodies less so. Short haul - not worth it IMHO.
Value is relative. It will be a frosty day in h*ll before I give AC a copay even to ride in a pod on a 4 or 5 hour flight. I have done hundreds of those in Y, a few more won't hurt me. Their pods are dirty, and their food is brutal (my opinion is no doubt much dimmer due to having had J food hundreds of times... it is definitely a case of familiarity breeds contempt). Anyways, to be nicer: lets just say I won't be giving AC a copay to ride in J. Ever. Not unless in is international (TPAC or TATL) J.
ridefar is online now  
Old Nov 14, 2017, 12:19 pm
  #284  
 
Join Date: Mar 2014
Programs: AC SE100k, Marriott Titanium, UA Silver
Posts: 2,648
Flying on OPM later this month.

Their TA books me on a Tango fare. They used to book Flex. I honestly can't justify asking them to pay $70 more each way short haul when I already have free seat selection, MLL access, zone 1 and bag. So it is what it is.
Diabeetus is online now  
Old Nov 14, 2017, 1:48 pm
  #285  
 
Join Date: Sep 2009
Location: YYZ
Programs: AC SE MM, Bonvoy Plat, Hilton G,Nexus, Amex MR Plat,IHG Plat
Posts: 4,423
The other issue that I see is the differential between Tango and Flex. Which normally is always high and sometime completely crazy. Looking at a YYZ-LAS flight today, tango is CAD $220, flex is $631. So $410 more for flex. I already have free bags and seat selection as a SE but even if I did not, $25 for bag and $75 for preferred seat is a $100. Hopefully they are not valuing the additional 1K AE miles as $310. Saw the same thing on YYZ-YVR. I think when the flight has a light load, they may be dropping Tango price but flex does not drop proportionally.
vernonc is offline  


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