Air Canada gives up ACC naming rights to Scotiabank
Aug 29, 2017, 4:17 pm
#16
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Some Ottawa residents are going to wonder why Scotiabank pulled the investment from their community and moved it to Toronto.
Scotiabank has been putting their brand on another type of entertainment facility (movie theatres). I agree that $40M / year is hard to justify.
Aug 29, 2017, 4:31 pm
#17
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Not if you are the recipient of such a wanton expenditure. I expect that the agent/lawyers who arranged the deal will also walk away with millions in commissions. The deal probably comes with a box and extras for the bank sales force and senior execs.
Sucks to be a customer of the bank though because they get to pay for this with the inflated bank fees and fat commissions on the purchase of financial instruments. Nothing says F you to the retail banking customer segment than a deal like this.
Sucks to be a customer of the bank though because they get to pay for this with the inflated bank fees and fat commissions on the purchase of financial instruments. Nothing says F you to the retail banking customer segment than a deal like this.
Aug 29, 2017, 4:35 pm
#18
Join Date: Sep 2014
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Not if you are the recipient of such a wanton expenditure. I expect that the agent/lawyers who arranged the deal will also walk away with millions in commissions. The deal probably comes with a box and extras for the bank sales force and senior execs.
Sucks to be a customer of the bank though because they get to pay for this with the inflated bank fees and fat commissions on the purchase of financial instruments. Nothing says F you to the retail banking customer segment than a deal like this.
Sucks to be a customer of the bank though because they get to pay for this with the inflated bank fees and fat commissions on the purchase of financial instruments. Nothing says F you to the retail banking customer segment than a deal like this.
Aug 29, 2017, 8:17 pm
#19
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Aug 29, 2017, 8:25 pm
#21
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It will be the Scotiabank Arena, for which the bank is paying $800 million over 20 years, believed to be the richest North American naming rights deal ever. Air Canada supposedly retains a significant marketing agreement for the next eight years, and I wouldn't be surprised if it flies both the Leafs and Raptors over that period. The airline already flies the Leafs, but the Raptors had been locked in with Delta which is getting out of sports charters.
Aug 29, 2017, 8:28 pm
#22
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Aug 29, 2017, 8:37 pm
#23
Join Date: Apr 2002
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As far as who people lend BNS money to, usually people will do that based on interest rates offered, or for retail customers, the sort of services offered in lieu of interest. The bank is not spending a dime of customers' funds on this sponsorship deal.
Aug 29, 2017, 11:06 pm
#24
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Basically its a transfer of wealth from BNS's shareholders, to BCE and Rogers' shareholders (most of the ownership of MLSE!). So someone who owns a reasonably diversified portfolio, it will net out to being zero.
As far as who people lend BNS money to, usually people will do that based on interest rates offered, or for retail customers, the sort of services offered in lieu of interest. The bank is not spending a dime of customers' funds on this sponsorship deal.
As far as who people lend BNS money to, usually people will do that based on interest rates offered, or for retail customers, the sort of services offered in lieu of interest. The bank is not spending a dime of customers' funds on this sponsorship deal.
Aug 30, 2017, 12:25 am
#25
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Aug 30, 2017, 5:37 am
#26
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Join Date: Feb 2000
Posts: 12,068
Will the Leafs soon be associated with the "Scotiabank Rat Race?" 
http://www.scotiabank.com/ca/en/0,,7419,00.html
Frankly, I have no interest in what they call it.
http://www.scotiabank.com/ca/en/0,,7419,00.html
Frankly, I have no interest in what they call it.
Last edited by acysb87; Aug 30, 2017 at 6:22 am
Aug 30, 2017, 6:27 am
#27
Join Date: Jan 2006
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Posts: 610
Scotia yesterday announced quarterly earnings of $2.1 billion. $10 million a quarter will not be noticed.
The Leafs are the prime hockey property in the league. There is a reason why even when the team was bad it dominated the HNIC schedule. "Scotiabank Arena" will roll off the announcers tongue multiple times during the broadcast. You can't block out that commercial if you are watching or listening to the game.
I'm sure there are other perks tied to the deal. It's been a few years since I have been to the ACC, but I do remember a lot of TD advertising. Doubt that will be there anymore. Scotia ATMs will probably appear in the arena, along will Scotia reps selling Leaf/Raptor branded Scotia credit cards.
The Leafs are the prime hockey property in the league. There is a reason why even when the team was bad it dominated the HNIC schedule. "Scotiabank Arena" will roll off the announcers tongue multiple times during the broadcast. You can't block out that commercial if you are watching or listening to the game.
I'm sure there are other perks tied to the deal. It's been a few years since I have been to the ACC, but I do remember a lot of TD advertising. Doubt that will be there anymore. Scotia ATMs will probably appear in the arena, along will Scotia reps selling Leaf/Raptor branded Scotia credit cards.
Aug 30, 2017, 8:13 am
#29
Join Date: Jul 2005
Location: Ontario, CAN
Posts: 5,813
Looks like naming rights have to be unique. I thought Scotia should name ACC ScotiaBank Centre but seems there's already one of those in Halifax? Who knew?? I've only been an avid follower of sports for 25 years.
Agreed. This deal belongs in the class of the Rogers NHL deal and TD's AP Visa deal. Brutal
