Air Canada Rouge - billboard
 

Could make for a good photo caption contest.
Finish this statement:

Air Canada Rouge. You'll be smiling all the way.......

Because the FAs are all attractive?

That was a joke.

Because the service is typically better than mainline?

Because the USB ports deliver more power?

Because I get everything I've come to expect from mainline J?

When your knees are jammed up against your cheeks, it will look like you are smiling all the way.

...until you board and wonder where your legs are supposed to go.

....to the hospital to be treated for DVT.

...once we chop your legs off and our FAs get to work on you.

You'll be in pain all the way, the seats are terrible.

We have a winner!
 

My experience exactly.....I am 5'6" and I think AC thought I was a can of Spam, a very uncomfortable flight.

Enjoy a great week away with your spouse, leave your 15 year old son at the airport while Rouge endlessly bumps him from flights and ignore all his pleas for food and help.

Another ?

Why are the people on the billboard smiling all the way?

my guess: because they missed their Rouge flight and are hiking to Canada

Hey, yeah, I just noticed, the billboard does not show Vancouver, Calgary, Toronto, OR Montreal.
Maybe they will be "smiling all the way" on Rouge because in the photo, they are stranded in the woods, are out of rations, and have already eaten their travelling companion (the photographer) and burned his clothes and depleted his flash battery to alert search and rescue helicopter, which has taken them to a Rouge airport to send them home to Vancouver, Calgary, Toronto, OR Montreal.

You'll be smiling all the way ... to the exit door when your rouge flight arrives at the gate because the worst 6 hours of misery you've ever experienced in your life has finally ended.

... because the FA wrote your flight number on the customs card?

...otherwise we'll be sure to drag you off our flight.

Looks like Lake Louise, which is served by YYC.