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Harbingers of failure?

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Old Jan 3, 2016, 6:53 pm
  #46  
 
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Originally Posted by KenHamer
http://arstechnica.com/science/2015/12/certain-customers-spell-doom-for-new-products/
https://marketing.wharton.upenn.edu/...Harbingers.pdf

In this paper, we challenge this commonly held assumption. We show that not all positive feedback should be viewed as a signal of future success.
In particular, using detailed transaction data from a chain of convenience stores,we show that increased sales of a new product by some customers can be a strong signal of future failure
models all the way down
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Old Jan 3, 2016, 7:28 pm
  #47  
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Originally Posted by PropWasher

Outstanding and thanks for sharing.

I must remember to quote this phrase "customers who have high FlopAffinity"....
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