Brand perceptions
#32
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,586
#33
FlyerTalk Evangelist
Join Date: Aug 2009
Location: Paris, France
Programs: AF/KL Flying Blue Platinum for life/Club2000 Ultimate, Accor ALL Diamond
Posts: 21,922
Very surprised about Sofitel. I would have thought much more business travellers. But it is true that we are talking about very different types of properties. Resorts like Sofitel Angkor, Krabi, etc have likely 99% leisure customers while Sofitel Washington, New York, etc have probably around 60-70% business customers.
#34
Very surprised about Sofitel. I would have thought much more business travellers. But it is true that we are talking about very different types of properties. Resorts like Sofitel Angkor, Krabi, etc have likely 99% leisure customers while Sofitel Washington, New York, etc have probably around 60-70% business customers.
#35
Suspended
Join Date: Mar 2019
Programs: BA
Posts: 44
Business travel is heavily concentrated both with regard to day of the week and season. E.g., peak days for business travellers when it comes to hotel stays are Tuesday and Wednesday nights, followed by Monday and Thursday nights. Very few stay Friday, Saturday and Sunday nights. And then there's seasonality. E.g., very few business travellers are on the road between mid-December and mid-January (and mid-January until late February is still low season for business travellers). Numbers are considerably lower during the Summer as well.
#36
Suspended
Join Date: Dec 2016
Posts: 319
I found JW generally slightly above Sofitel. Sofitel is some where between a regular Marriott and a flagship Marriott. Novotel seem like courtyard but in Asia sometimes I found Marriott properties have higher standard in building the hotel. For example a nice Marriott or courtyard can simply surpass a regular Sofitel or Novotel.
I never feel Sofitel brand as any that luxury as accord statement, to me it just like any of a regular LM or Marriott..a upscale business hotel. At least there are some JW is nice enough to call it a luxury.
I never feel Sofitel brand as any that luxury as accord statement, to me it just like any of a regular LM or Marriott..a upscale business hotel. At least there are some JW is nice enough to call it a luxury.
#37
Join Date: Jun 2007
Location: ASIA
Programs: TK Elite, ALL Plus Diamond, Marriott Platinum, Hertz PC
Posts: 3,530
I found JW generally slightly above Sofitel. Sofitel is some where between a regular Marriott and a flagship Marriott. Novotel seem like courtyard but in Asia sometimes I found Marriott properties have higher standard in building the hotel. For example a nice Marriott or courtyard can simply surpass a regular Sofitel or Novotel.
I never feel Sofitel brand as any that luxury as accord statement, to me it just like any of a regular LM or Marriott..a upscale business hotel. At least there are some JW is nice enough to call it a luxury.
I never feel Sofitel brand as any that luxury as accord statement, to me it just like any of a regular LM or Marriott..a upscale business hotel. At least there are some JW is nice enough to call it a luxury.
Marriott employee?
#38
Join Date: Apr 2001
Location: Denver, CO, USA
Posts: 387
My limited experience from France, UK, and Switzerland:
Novotel - Cookie cutter business hotel stressing consistency
Mercure - Catch all family oriented hotel
Ibis - consistent economy experience (not for me, but can see the appeal)
Ibis Styles - smart, value, hip targeting young professionals
Sofitel - top end with focus on service (in my limited experience)
Overall, they seem to have upped their game in the last year or so.
Novotel - Cookie cutter business hotel stressing consistency
Mercure - Catch all family oriented hotel
Ibis - consistent economy experience (not for me, but can see the appeal)
Ibis Styles - smart, value, hip targeting young professionals
Sofitel - top end with focus on service (in my limited experience)
Overall, they seem to have upped their game in the last year or so.
#39
Join Date: Jul 2018
Location: Italy
Programs: Accor Gold, Marriott Titanium, IHG Diamond , Amex Platinum
Posts: 1,484
I found JW generally slightly above Sofitel. Sofitel is some where between a regular Marriott and a flagship Marriott. Novotel seem like courtyard but in Asia sometimes I found Marriott properties have higher standard in building the hotel. For example a nice Marriott or courtyard can simply surpass a regular Sofitel or Novotel.
I never feel Sofitel brand as any that luxury as accord statement, to me it just like any of a regular LM or Marriott..a upscale business hotel. At least there are some JW is nice enough to call it a luxury.
I never feel Sofitel brand as any that luxury as accord statement, to me it just like any of a regular LM or Marriott..a upscale business hotel. At least there are some JW is nice enough to call it a luxury.
#40
Join Date: Feb 2018
Programs: Bonvoy :Ambassador , ALL :Diamond, Skywards :Silver, Krisflyer :Silver
Posts: 2,808
Somehow I find that chain hotel in Asia tends to be all over the place.
The distinction between the brands is somewhat blurred as there are properties that supposedly a luxury brand end up no where near luxury hotel.
On the other hand, there are hotels that supposedly select service brands yet have all the feature of more upscale brands with service to match.
As for Accor brands, I do see Sofitels is somewhat comparable to Westins and Marriotts. While Fairmonts are comparable to Ritz-Carltons.
Raffleses would be a notch above St Regises (and comparable to some of the higher end offering of The Luxury Collections)
The distinction between the brands is somewhat blurred as there are properties that supposedly a luxury brand end up no where near luxury hotel.
On the other hand, there are hotels that supposedly select service brands yet have all the feature of more upscale brands with service to match.
As for Accor brands, I do see Sofitels is somewhat comparable to Westins and Marriotts. While Fairmonts are comparable to Ritz-Carltons.
Raffleses would be a notch above St Regises (and comparable to some of the higher end offering of The Luxury Collections)
#41
Join Date: Jul 2014
Location: Saint Brieuc
Programs: HHonors, Accorhotel Platinium, Nordic Choice Platinium
Posts: 966
I don't remember reading this before : two new brands for 2022, The Pullman Living and Novotel Living :
https://press.accor.com/asia-and-pac...pines/?lang=en
https://press.accor.com/asia-and-pac...pines/?lang=en
#42
I don't remember reading this before : two new brands for 2022, The Pullman Living and Novotel Living :
https://press.accor.com/asia-and-pac...pines/?lang=en
https://press.accor.com/asia-and-pac...pines/?lang=en
Accor already have the serviced apartments brand (Adagio), but these seem to be new.
https://www.accorhotels.com/hotels-o...index.en.shtml
#43
Join Date: Jun 2007
Location: ASIA
Programs: TK Elite, ALL Plus Diamond, Marriott Platinum, Hertz PC
Posts: 3,530
I don't remember reading this before : two new brands for 2022, The Pullman Living and Novotel Living :
https://press.accor.com/asia-and-pac...pines/?lang=en
https://press.accor.com/asia-and-pac...pines/?lang=en