And another "brand": Tribe

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Old Mar 4, 19, 9:17 am
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And another "brand": Tribe

Accor continues to expand its portfolio and is launching a new lifestyle brand in the midscale segment, Tribe......Tribe currently consists of one address (with 126 rooms) just a stone’s throw away from the botanic garden at Kings Park, Perth, Australia – one of the largest inner-city parks in the world.Ten other openings are already scheduled to take place by 2022 in Europe and Asia Pacific, totalling more than 1,700 rooms.
IHIF 2019: Accor unveils new Tribe brand | News | Breaking Travel News
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Old Mar 4, 19, 4:01 pm
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Seems like a great idea given that +/- three dozen brands aren't nearly enough to confuse customers.
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Old Mar 4, 19, 11:16 pm
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Sometimes it feels like we are reaching the point of "peak hotel".
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Old Mar 5, 19, 12:51 am
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Originally Posted by mogollon75 View Post
Sometimes it feels like we are reaching the point of "peak hotel".

Too much froth and bubble ......
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Old Mar 5, 19, 6:19 pm
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They have bought into the tech, it just happens to come with a brand that was already in the mantra portfolio. Tribe hotels are built on pre-fabs made in China, kind of like a lego hotel!
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Old Mar 7, 19, 3:20 am
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Kind of like the Peppers property in Perth, just down the road from this one (being built as a lego hotel).... Not sure what this offers that other brands they've bought into don't?

Having so many overlapping brands seems a bit OTT. Hopefully they retire a few in the not to distant future.
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Old Mar 7, 19, 3:24 am
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Brands are not created for the benefit of consumers, but to attract franchisees
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Old Mar 8, 19, 7:26 pm
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Makes sense, although at some point I'd imagine there'd have to be an ideal number/range of well managed brands from a customer perspective rather than a sprawling mess of inconsistency and adhoc standards... at least if you're chasing direct bookings and brand engagement.

Anyway, the one property has been integrated into LeClub already it seems: https://www.accorhotels.com/gb/hotel...th/index.shtml

No word as to what point earning scale is as the LeClub page hasn't been updated to include Tribe. The brand list (https://group.accor.com/en/hotel-dev...t/brands/Tribe) has it above Mama Shelter and below Mercure/Adagio - seemingly on the border between the standard rates and reduced rates.

Last edited by nickw_au; Mar 8, 19 at 10:23 pm
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Old Mar 18, 19, 1:13 am
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Tribe to open in Glasgow

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Old Mar 18, 19, 2:23 am
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Tribe hotel Glasgow

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