ALL - Accor Live Limitless (to replace Le Club from 2020)
Feb 21, 2019, 1:16 am
#1
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Original Poster
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,581
ALL - Accor Live Limitless (to replace Le Club from 2020)
From the end of the year the Le Club programme will change to ALL.
New features:
Preview: https://all.accor.com/
More tbc.
New features:
- New Premium Status (above the current Platinum)
- Partnerships and experiences, Accor have teamed up with entertainment provide AEG and gastronomy operator IMG to offer more "experiences" around the world. ALL will sponsor Paris St. Germain football club.
- Enriched Benefits at various levels
- New hotels brands will join the existing programme during the year, dates tbc.
- New Identity and Branding, the company is reverting back to Accor as a name and new logos
Preview: https://all.accor.com/
More tbc.
Last edited by starflyergold; Feb 21, 2019 at 1:32 am
Feb 21, 2019, 1:43 am
#2
Join Date: Nov 2016
Location: Povoa de Varzim
Programs: Le Club Accor Gold
Posts: 44
I do not believe the program will get any better. For me this will be another change (as most airlines are doing) to make it harder to get the statutes or convert points into useful things. However I hope I'm wrong ...
Feb 21, 2019, 1:52 am
#3
Join Date: Jul 2018
Location: Italy
Programs: Accor Gold, Marriott Titanium, IHG Diamond , Amex Platinum
Posts: 1,484
Pears 🍐 instead apples 🍎 for the new premium members ? 😃
from my side, happy to know that and really curious about this new membership level (asked several times during the years) and it could change my strategy on splitting my stays with Marriot.
If it’s really something makes the difference with actual Platinum, why not. (I mean, more points, free breakfast everywhere, guaranteed upgrade at best room included suites always)
If it’s just something to have a different program or level name ...thanks, it will be the right opportunity to leave Accor, since i’m quite completely tired of them and now the only reason i’m continuing with Accor is that I like to spend my holidays at Sofitels.
from my side, happy to know that and really curious about this new membership level (asked several times during the years) and it could change my strategy on splitting my stays with Marriot.
If it’s really something makes the difference with actual Platinum, why not. (I mean, more points, free breakfast everywhere, guaranteed upgrade at best room included suites always)
If it’s just something to have a different program or level name ...thanks, it will be the right opportunity to leave Accor, since i’m quite completely tired of them and now the only reason i’m continuing with Accor is that I like to spend my holidays at Sofitels.
Feb 21, 2019, 5:02 am
#4
Join Date: May 2015
Location: RBA / TBS
Programs: AF Gold / Accor Gold / Hilton Diamond / TP Silver / A3 Gold
Posts: 2,740
i think same as you , just look at FB , for sure management of Accor decided to copy AF's behaviour = great PR campaign while turning their program worthless
Feb 21, 2019, 5:26 am
#5
Join Date: Jul 2018
Location: Italy
Programs: Accor Gold, Marriott Titanium, IHG Diamond , Amex Platinum
Posts: 1,484
but let them a chance!
Feb 21, 2019, 6:36 am
#6
Join Date: Jul 2003
Location: CT/ Germany - Ich spreche deutsch
Programs: UA 1K, Bonvoy LTTE, HH Dia, HY Expl
Posts: 4,651
Who in the world told them it is a good idea to announce a new program that goes into effect in a year (2020) and then say absolutely nothing about the program? What can they gain from this? Seems like the 5th graders running the Marriott Bonvoy program have some friends that got a job at Accor.
Feb 21, 2019, 6:49 am
#7
Formerly known as newbie elite
Join Date: Feb 2002
Location: YUL
Programs: IHG Diamond Ambassador, Accor Platinum, AC50K
Posts: 2,921
Not surprising that Accor marches to the beat of a different drummer. Would love to be surprised positively and be proven wrong.
Feb 21, 2019, 6:49 am
#8
Moderator: SAS
Join Date: Feb 2018
Location: BLL & CPH & ZRH
Programs: LX, SK EBD (*G)
Posts: 3,144
Wow.
I really hope they will turn LCAH back into something more like FPC was, but I have my doubts.
Reading the press release, there's so much BS statements that I just think there will be a huge marketing fuzz on how great everything will be, to then, ultimately, be a lot worse.
Just like in the FPC merger.
But there's always hope...
I really hope they will turn LCAH back into something more like FPC was, but I have my doubts.
Reading the press release, there's so much BS statements that I just think there will be a huge marketing fuzz on how great everything will be, to then, ultimately, be a lot worse.
Just like in the FPC merger.
But there's always hope...
Feb 21, 2019, 6:54 am
#9
Join Date: Jul 2018
Location: Italy
Programs: Accor Gold, Marriott Titanium, IHG Diamond , Amex Platinum
Posts: 1,484
Who in the world told them it is a good idea to announce a new program that goes into effect in a year (2020) and then say absolutely nothing about the program? What can they gain from this? Seems like the 5th graders running the Marriott Bonvoy program have some friends that got a job at Accor.
also, it could have psychological effect on the members who spend nights also on other hotel chains
of course they are creating lot of expectations...so it could be dangerous for them if at the end these expectations will be not met.
Feb 21, 2019, 6:57 am
#10
Moderator: SAS
Join Date: Feb 2018
Location: BLL & CPH & ZRH
Programs: LX, SK EBD (*G)
Posts: 3,144
All the expectations I see in this thread so far are that it will probably be even worse than the current program (I'm not even sure how this is possible as for me LCAH already is rock bottom, but who knows? Maybe they started digging?), while still hoping to be proven wrong.
Feb 21, 2019, 7:19 am
#11
Join Date: Jan 2011
Location: HKG • Ex SFO, NYC
Programs: UA 1K, AA EXP; Marriott Amb; Hyatt Globalist; Shangri-la Diamond; IHG SpireAmb; Hilton D; Accor G
Posts: 3,319
Accor has some decent hotel brands (Sofitel, Fairmont, Raffles), so this could be interesting if they introduce a decent program.
Feb 21, 2019, 7:34 am
#12
Join Date: Jun 2009
Location: SIN
Programs: TK-G | Accor P | SQ-G | Marriott T
Posts: 3,828
Feb 21, 2019, 8:36 am
#14
Join Date: Feb 2001
Programs: IHG Diamond, HH Diamond, BW Diamond Select, Accor Silver, Marriott Gold
Posts: 4,227
Preview: https://all.accor.com/
As for what is offered, "A new website and app, also connecting you to a new range of partnerships and experiences." Why not just make the current web site work properly and connect me to hotels?
Feb 21, 2019, 8:56 am
#15
Join Date: Oct 2012
Location: YYC
Programs: AC SE
Posts: 2,341
Who in the world told them it is a good idea to announce a new program that goes into effect in a year (2020) and then say absolutely nothing about the program? What can they gain from this? Seems like the 5th graders running the Marriott Bonvoy program have some friends that got a job at Accor.
