Seeker by Le Club - a biometric experiment
Jul 3, 2018, 3:14 am
#1
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Original Poster
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,586
Seeker by Le Club - a biometric experiment
AccorHotels wants to read its guests’ minds—and their heart rate and EEG and galvanic skin response, too.The company teamed up with Toronto-based agency Cossette and digital experience creators The Mill to develop an immersive sensory experience that will hopefully reveal what guests want in a vacation before they do. The program, called Seeker by Le Club AccorHotels, is being unveiled as Le Club, AccorHotels’ loyalty program, merges with the Fairmont President’s Club, Raffles Ambassadors, and Swissôtel Circle. They wanted a unique way to let incoming loyal guests know that they would be able to continue offering very personalized service—and what better way to do that then to read their minds?
Jul 4, 2018, 3:53 am
#4
Join Date: Oct 2013
Location: London, UK
Programs: Le Club Accor: Plat, HHonors Gold, Marriott/SPG: Gold, AMEX Platinum
Posts: 112
Jul 4, 2018, 12:04 pm
#5
FlyerTalk Evangelist
Join Date: May 2009
Location: FRA / YEG
Programs: AC Super Elite, Radisson Platinum, Accor Platinum
Posts: 11,874
AccorHotels wants to read its guests’ minds—and their heart rate and EEG and galvanic skin response, too.The company teamed up with Toronto-based agency Cossette and digital experience creators The Mill to develop an immersive sensory experience that will hopefully reveal what guests want in a vacation before they do. The program, called Seeker by Le Club AccorHotels, is being unveiled as Le Club, AccorHotels’ loyalty program, merges with the Fairmont President’s Club, Raffles Ambassadors, and Swissôtel Circle. They wanted a unique way to let incoming loyal guests know that they would be able to continue offering very personalized service—and what better way to do that then to read their minds?
I know this idea it utterly ridiculous, but you could even achieve this by having long-time, motivated, well-trained employees who are encouragesd and empowered to provide excellent customer service.
I wonder whether their state-of-the-art technology can detect my increased blood pressure when dealing with Accor's customer service and front desk staff who refuse to honor elite benefits?
Jul 5, 2018, 12:53 am
#6
Join Date: Jul 2014
Location: Saint Brieuc
Programs: HHonors, Accorhotel Platinium, Nordic Choice Platinium
Posts: 966
I must not be good guinea pig, because the destinations that have been proposed to me do not suit me at all.