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Sofitel Copacabana Becomes Fairmont (Rio De Janeiro) Mid-2018

Sofitel Copacabana Becomes Fairmont (Rio De Janeiro) Mid-2018

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Old May 10, 17, 11:12 am
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Sofitel Copacabana Becomes Fairmont (Rio De Janeiro) Mid-2018

AccorHotels, a leader in travel, lifestyle and digital innovations, announces the transformation of Sofitel Copacabana into the first hotel with the Fairmont flag of South America. The works begin this month and it is expected to finish in 14 months.

In Copacabana, the new Fairmont will reflect the “carioca” soul in its surroundings. The 400 rooms will be totally renovated and there will be a convention hall with 800 seats. The complete renovation will also feature a new pool area, with private lounges and views of Copacabana Beach. The new luxury spa will have a private VIP suite, as well as individual and couple cabins.

The Fairmont project in Copacabana will be carried out by the prestigious architect Patricia Anastassiadis and will prioritize spaces with design that provide well-being, comfort and perception of exclusivity. For 20 years in the market, the office has experience in corporate ventures, among them, hoteliers. In 2016, Patricia won the Corporate Architecture Award in the Interior Hospitality category. Altogether, her office counts 22 hotel projects.

While the Copacabana border is being prepared to receive the first Fairmont in South America, Ipanema will be presented with another novelty. After the investment of R$ 30 million for the refurbishment that prepared the iconic Ceasar Park Rio de Janeiro Ipanema – managed by Sofitel for the World Cup and for the Olympic Games, the hotel will be transformed into Sofitel Ipanema with upgrades in areas such as lobby, lounge, apartments and suites, restaurant, SPA and rooftop overlooking the beach of Ipanema.

“This transformation is part of AccorHotels ambitious project to make Sofitel Ipanema one of the best luxury hotels in Rio and in Brazil. With new design and furniture, following the concept of ‘Carioca’s House’, the rooms and suites have been decorated with pieces from famous Brazilian designers like Sérgio Rodrigues and Jader Almeida”, explains Patrick.
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Old May 10, 17, 11:59 am
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Very interesting.

I wonder whether we'll see more properties being rebranded to create a more consistent standard within each brand.
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Old May 10, 17, 10:21 pm
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This is the second rebrand to Fairmont now, right?

This may be over-optimistic, but maybe these reflags suggest that Accor sees value in having a separate Fairmont loyalty program.
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Old May 10, 17, 11:37 pm
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Originally Posted by Spent_All_My_Miles View Post
This is the second rebrand to Fairmont now, right?
What's the first one?
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Old May 11, 17, 1:00 pm
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Great news. I've stayed there a few times a few years back and it's a great location and a more or less nice hotel that badly needed some refurbishment. The two rooms I stayed in were nice but both a little worn and tired.
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Old May 11, 17, 9:00 pm
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Originally Posted by Jasper2009 View Post
What's the first one?
I thought that the thread about the Marrakech property meant that the Marrakech hotel had been something else within Accor previously, but maybe not.

Anyhow, with two existing hotels being converted to the Fairmont brand, that's hopefully a positive sign for the status quo. Should FPC goes away, the majority of my Fairmont stays would go away.
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Old May 12, 17, 9:25 am
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Originally Posted by Spent_All_My_Miles View Post
I thought that the thread about the Marrakech property meant that the Marrakech hotel had been something else within Accor previously, but maybe not.

Anyhow, with two existing hotels being converted to the Fairmont brand, that's hopefully a positive sign for the status quo. Should FPC goes away, the majority of my Fairmont stays would go away.
Marrakech was not previously Accor, but is a reflag.
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