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Accor finalist in World Travel and Tourism Council's Tourism for Tomorrow Award

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Accor finalist in World Travel and Tourism Council's Tourism for Tomorrow Award

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Old Mar 31, 2010, 6:50 am
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Accor finalist in World Travel and Tourism Council's Tourism for Tomorrow Award

On the Tourism for Tomorrow website:

Accor, France and Global
Finalist Global Tourism Business Award 2010


Accor is one of the world's leading hospitality groups, and the leader in Europe, as well as the global leader in services to corporate clients and public institutions. It operates in nearly 100 countries with 150,000 employees, offering its clients over 40 years of expertise in two core businesses. First, Accor Hotels include a large number of brands: Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Adagio, Ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, Accor Thalassa, Lenôtre and CWL. Its second branch of activities, Accor Services, provides benefits to 32 million people in 40 countries - employee and constituent benefits, rewards and incentives, and expenses management.

Judges' Verdict
Accor's philosophy is based on hospitality and respect for diverse cultures, incorporating environmental best practices in all its operations. Launched in 1998, the 'Hotel Environment Charter' has been adopted by 88% of Accor's 4,000 properties. Its Novotel brand can boast Green Globe certification while ibis has achieved ISO14001 accreditation. A further 88% of all supplies are sourced locally by Accor's Procurement Department.

The group's approach to holistic, sustainable management is based on two pillars: EGO, including programmes for local development, protecting children, combating epidemics and promoting healthy eating; and ECO, including the reduction of water and energy consumption, and the improvement of waste sorting and recycling, as well as the preservation of biodiversity. Since 2002 Accor has been actively involved in the fight against AIDS and joined the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria in 2005. Furthermore, since 2002, Accor has been at the forefront of the fight against child sex tourism, engaging its staff in a comprehensive training programme to detect suspicious behaviour and to learn to react to it. Accor demonstrates sustainable best practices at a large, multinational level.

"Accor's development strategy is underpinned by a deep respect for people and the environment. This respect is expressed through the Earth Guest programme, the Group's corporate responsibility approach. Whether they are individual actions or large collective projects, all initiatives serve the same purpose - to help make Accor's development a virtuous circle that is respectful of employees, customers, host communities and the planet's natural resources. Being a finalist of the 2010 Tourism for Tomorrow Awards comes as great recognition for the deep commitment of Accor teams to sustainable development all over the world."
Gilles C Pélisson, Chairman and Chief Executive Officer, Accor
The winners will be announced at the Global Travel & Tourism Summit which will take place from 25-27 May in Beijing.

Last edited by starflyergold; Mar 31, 2010 at 6:58 am
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