Accor buys FRHI Holdings (Fairmont, Raffles and Swissôtel)
Dec 11, 17, 7:22 pm - Wikipost
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Feb 2, 16, 2:34 am
#91
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Originally Posted by ZenWorld
At the moment, I will still put Fairmont ahead of Sofitel, so I believe Fairmont should be the top tier brand for Accor.
Sofitel represents the French elegance coupled with technology and design.
Beside being of French origin, The strategical trend of Accor is clearly there, and you can also see it in the budget brands.
To me, Faimont represents the "old-fashioned luxury" and is not clearly representative of Accor's long term positioning.
Fairmont is the RC of Marriott or WA of Hilton or St Regis of SPG.
But not the flagship !
Feb 2, 16, 7:39 am
#92
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Originally Posted by geilux
Although I have to admit that Fairmont is a top and consistent luxury brand, the trend clearly goes towards Sofitel as the "Flagship Brand" of the new group:
Feb 2, 16, 1:34 pm
#95
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Originally Posted by geilux
To me, Faimont represents the "old-fashioned luxury" and is not clearly representative of Accor's long term positioning.
Feb 2, 16, 1:52 pm
#96
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Originally Posted by Goldorak
I fully agree with that. There is definitely a market for that kind of old-fashioned luxury hotel, but the future lies with a more modern design, and Sofitel is clearly better positioned for this.
Feb 2, 16, 2:11 pm
#97
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Originally Posted by stimpy
To be fair there are some newer Fairmont hotels that are very modern. When you think old, you are probably thinking about most of the North American properties. Around much of the rest of the world they are very modern. Dubai is an example.
1. iconic landmark properties and grand dame hotels
a. such as the Fairmont San Francisco and the Plaza in the US and
b. the various former CP Railway hotels in Canada
2. resort properties (Mexico, Bermuda etc.)
3. many new(er) developments over the last 5-10 years such as the Fairmont Pittsburgh, Fairmont Waterfront Vancouver, Fairmont Pacific Rim - the latter arguably is among the most modern city center hotels in Canada
Feb 2, 16, 2:15 pm
#98
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Originally Posted by stimpy
To be fair there are some newer Fairmont hotels that are very modern. When you think old, you are probably thinking about most of the North American properties. Around much of the rest of the world they are very modern. Dubai is an example.
Feb 2, 16, 2:53 pm
#99
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Originally Posted by stimpy
When you think old, you are probably thinking about most of the North American properties. Around much of the rest of the world they are very modern.
Originally Posted by Jasper2009
Agreed. Most of the Fairmont hotels outside NA are quite modern[...]
Feb 2, 16, 3:28 pm
#100
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Originally Posted by IMH
This sounds to me like a good reason to rebrand at least the more modern Fairmonts. I've only experienced a couple of N American Fairmonts and formed an impression of them as rather staid, to put it politely -- definitely not a brand I would seek out if there were a Pullman, Swissôtel or Sofitel nearby.
Le Château Frontenac, a Fairmont Legend hotel.
Feb 2, 16, 5:41 pm
#101
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Originally Posted by stimpy
A slight rebrand is a good idea. Like the Sofitel Legend properties, there should be Fairmont Legend properties. The Château Frontenac is a legendary property and it should be reflected in its name.
Le Château Frontenac, a Fairmont Legend hotel.
Le Château Frontenac, a Fairmont Legend hotel.
Just like the Parklane in HK also kept its name and it's "....a Pullman Hotel".
Feb 2, 16, 5:58 pm
#102
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Originally Posted by gilbertaue
Sure, but no harm in just calling it Le Château Frontenac, a Sofitel Legend hotel.
Just like the Parklane in HK also kept its name and it's "....a Pullman Hotel".
Just like the Parklane in HK also kept its name and it's "....a Pullman Hotel".
Feb 2, 16, 7:24 pm
#104
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Originally Posted by stimpy
To be fair there are some newer Fairmont hotels that are very modern. When you think old, you are probably thinking about most of the North American properties. Around much of the rest of the world they are very modern. Dubai is an example.
Feb 3, 16, 8:30 am
#105
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Originally Posted by stimpy
True it has been Le Château Frontenac a lot longer than Fairmont has been around.
Already there is a difference between the Pacific Rim and one of the un-renovated old-style luxury properties - like the Royal York (just before or during the current renovation) or the Empress.
