Accor buys FRHI Holdings (Fairmont, Raffles and Swissôtel)
Dec 11, 17, 7:22 pm - Wikipost
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Dec 9, 15, 1:06 pm
#16
Join Date: Aug 2007
Location: PARIS (France)
Programs: AF/KLM LTP| Emirates Gold |InterContinental Spire RA |A Club Gold |AMEX Plat| Visa Plat |Hertz P
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This is of course a very good news for Accor
A real international presence (now in North America) and higher category of hotels.
Some questions remain still:
- Will the Fairmont brand still exist in a near future?
- Will some Sofitel properties be renamed?
- Will the loyalty programs merge or will a separate program like Ambassador for IHG coexist?
A real international presence (now in North America) and higher category of hotels.
Some questions remain still:
- Will the Fairmont brand still exist in a near future?
- Will some Sofitel properties be renamed?
- Will the loyalty programs merge or will a separate program like Ambassador for IHG coexist?
Last edited by nicolas75; Dec 9, 15 at 2:18 pm
Dec 9, 15, 3:00 pm
#17
Join Date: Jan 2011
Location: KNO, ID
Programs: IHG Platinum AMB, Accor Plus Platinum, HHonors Gold, GarudaMiles Gold, QR Silver, QF Silver
Posts: 610
While Fairmont, Swissotel and Raffles under the same management before the acquisition by Accor, they still keep their own loyalty programs.
There are some more interesting benefits on Swissotel Circle that hopefully could be absorbed into Le Club :
Swissotel Circle :
- the middle tier on the loyalty program called Eleva, only requiring 20 nights/year comparing to Le Club Accor Gold, which is 30 nights/year
- Eleva members receive free Daily breakfast and Club Lounge access ^^^
- Eleva members receive Complimentary internet, local calls and faxes on every stay which is good for business and saving your company expenses. ^
- Zenit members (60 nights/year) could have another Zenit card for their spouses with the same benefits. ^
There are some more interesting benefits on Swissotel Circle that hopefully could be absorbed into Le Club :
Swissotel Circle :
- the middle tier on the loyalty program called Eleva, only requiring 20 nights/year comparing to Le Club Accor Gold, which is 30 nights/year
- Eleva members receive free Daily breakfast and Club Lounge access ^^^
- Eleva members receive Complimentary internet, local calls and faxes on every stay which is good for business and saving your company expenses. ^
- Zenit members (60 nights/year) could have another Zenit card for their spouses with the same benefits. ^
Dec 9, 15, 4:47 pm
#18
Moderator, Cathay Pacific
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,487
Agree that given Fairmont group already has multiple loyalty programs and that Accor seems to have trouble doing anything in an integrated fashion (although improving recently) I'm not holding up my hopes that my Accor status will be recognised by Fairmont/Swissotel.
Dec 9, 15, 7:57 pm
#19
FlyerTalk Evangelist
Join Date: Aug 2009
Location: Paris, France
Programs: AF/KL Flying Blue Platinum for life/Club2000 Ultimate, Accor ALL Diamond
Posts: 16,268
This is great news ^
For those who think the loyalty programs of the acquired brands will remain, don't dream. All existing programs will be merged (for the best, I hope
)
For those who think the loyalty programs of the acquired brands will remain, don't dream. All existing programs will be merged (for the best, I hope
)
Dec 9, 15, 11:16 pm
#20
Join Date: Nov 2013
Programs: LeClubAccorhotels Platinum, M&M FTL
Posts: 524
For me, it is exciting news, although not as exciting as I'd expect. Good to hear Accor is playing the merger game, more coverage is always better, and coverage is the primary reason I stay with Accor (if you are not only travelling to the world's major metropoles, you will appreciate Accor having an ibis for you at some truly obscure locations otherwise not served by major hotel chains).
That said, the extra coverage they gain is not that massive. In Europe (where most of my travels are) perhaps only Swissotel Tallinn opens a new market for them, which is a very welcome development. Otherwise, it's mostly West-Coast USA and Canada and the South American Swissotels that really add coverage. Oh, and the Swissotel Osaka.
More worryingly, some properties are actual doubles with Accor's current upscale hotels, most striking being the Swissotel Berlin right in front the relatively-new Sofitel Berlin Kurfuerstendamm. So I wonder how Accor is going to handle those and if some dearly-acquired properties are going to be dropped.
I also expect the Swissotel brand to be dropped and hope for some of the properties to undergo thorough renovation before joining Sofitel or Pullman. Of course their rewards programme was generous given their scant coverage, it requires a lot of dedication (or repetitive travel patterns) to accrue even 20 nights at the chain.
I hope for LeClub to integrate new properties soon for the sole sake of me having delayed leisure trips to Tallinn and Osaka for lack of relevant-points-earning properties there
That said, the extra coverage they gain is not that massive. In Europe (where most of my travels are) perhaps only Swissotel Tallinn opens a new market for them, which is a very welcome development. Otherwise, it's mostly West-Coast USA and Canada and the South American Swissotels that really add coverage. Oh, and the Swissotel Osaka.
More worryingly, some properties are actual doubles with Accor's current upscale hotels, most striking being the Swissotel Berlin right in front the relatively-new Sofitel Berlin Kurfuerstendamm. So I wonder how Accor is going to handle those and if some dearly-acquired properties are going to be dropped.
I also expect the Swissotel brand to be dropped and hope for some of the properties to undergo thorough renovation before joining Sofitel or Pullman. Of course their rewards programme was generous given their scant coverage, it requires a lot of dedication (or repetitive travel patterns) to accrue even 20 nights at the chain.
I hope for LeClub to integrate new properties soon for the sole sake of me having delayed leisure trips to Tallinn and Osaka for lack of relevant-points-earning properties there
Dec 10, 15, 1:30 am
#23
Join Date: Jan 2015
Location: Muscat (OM)
Programs: Qatar Airways, Marriott, Hyatt, Hilton
Posts: 1,420
The Great Hotel Consolidation Program begins: first Marriott and Starwood, now Accor and Fairmont/Swissotel/Raffles. These are exciting and scary times but I have a feeling that these consolidations are the first of many to come. Let's see what plays out.
Bonne chance!
khabah
Bonne chance!
khabah
Dec 10, 15, 3:01 am
#24
Join Date: Aug 2010
Location: SYD
Programs: QF WP
Posts: 1,799
Originally Posted by stimpy
Swisshotel Singapore. Formerly Sheraton, this is or was the tallest building in Singapore and I think my room was on the 65th floor.
Dec 10, 15, 3:30 am
#26
Moderator, Turkish Airlines Miles&Smiles & Le Club Accorhotels
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Le Club Accorhotels Platinum
Posts: 6,980
Originally Posted by TMM1982
Is there any easy way to rack up Accor points?
(there also plenty of points promotions over the year)
Dec 10, 15, 5:41 am
#27
FlyerTalk Evangelist
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Originally Posted by Awesom Andy
There's another Swisshotel in SIN as well, plus a good Fairmont, and a very lovely Raffles. And looking at what Accor has done with Sofitel So, I have grave fears for these properties.
Dec 10, 15, 7:26 am
#29
Join Date: Jan 2006
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I'm nervous about the lovely Fairmont's in Canada that I love so much. Namely, Lake Louise, Banff and Le Manoir Richelieu. Lovely hotels, with amazing staff in beautiful places. Just doesn't seem like the sort of places Accor would have much interest in.
Guess I'll have to wait and see!
Guess I'll have to wait and see!
Dec 10, 15, 8:50 am
#30
FlyerTalk Evangelist
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Originally Posted by dcstudent
I'm nervous about the lovely Fairmont's in Canada that I love so much. Namely, Lake Louise, Banff and Le Manoir Richelieu. Lovely hotels, with amazing staff in beautiful places. Just doesn't seem like the sort of places Accor would have much interest in.
