A|Club will rename to Le Club Accorhotels
 

http://www.a-club.com/partners/leclub/en/

On March 28, A|Club will become
Le Club Accorhotels
From now on, it's even easier to manage your account and your reservations directly at www.accorhotels.com

Not unlike Air France, Le Club ;)

Would be the perfect time to introduce some overdue changes to the programme. Name change without improvements = damp squib.

I find it quite interesting that they appear to be fully integrating the "Le Club" functionality into the main accorhotels.com website. Could this lead to the long-awaited ability to book pre-paid rates with points, or would that be too much to hope for?

Squid does tend to be damp (unlike squibs)... ;)

But yes, developing a system to automatically request an upgrade for members would be nice, as would expanding benefits to more of their chains.

I wonder whether it will still be stupidly easy to get Plat status when the change goes through?

:D Damn that spell check :p

It might be the next move, as Accor clearly set its marketing and loyalty programs to international standards, and is now a seperate company from Edenred (part of the reason to use cheques instead of points).

If Accor improves its Sofitels (more luxurious properties, more destinations, club, pool) and its loyaly programme (like InterContinental Royal Ambassasor), I could be one of their most loyal customers (like the quality of service at Accor hotels, but not a big fan of their design and location).

As the date for the name change is approaching, is there anything improvements to the programme or is it just a name change?

Paging the Accor Concierge ;)

Hi tycosiao,

While the name is changing, like you rightly point out, the terms and conditions of the program will remain the same until further notice.

Please don't hesitate if you have any further questions.

Many thanks,

Chris

What's wrong with A Club? I like it. Now it's such a mouthful and frenchy.

Well that is really not surprising for a French company no? ;)

Might as well go the full way Le Club des hôtels Accor. Le Club Accorhotels is frenchy but not French,yes?:)

Well Accor is headed by a guy from McDonald's, be glad it's not called McClub :D

For quite some time, until I actually made an MGallery booking, I used to read the sub-brand name as McGallery...