Success
So, I filed the compalints yesterday and lo and behold I got the call today and got my flights booked. I'm thinking that it's most likely the camplaint I made via JC Penney that got me action. I think me BBB complaint went via mail, so I don't think they even got it yet.
So, my suggestion is to go to the JC Penney website and send their email form, they responded right away and seem to have gotten action for me.