Scandinavian Airlines upgrades Economy Extra on long-haul routes
SAS Scandinavian Airlines has upgraded its premium economy class, Economy Extra,
on its long-haul route network. The service class, which is aimed at both
business travelers and discerning leisure travelers, now has dedicated crew, an
improved meal service and an enhanced attention to detail.
"Constant improvement is important in our ambition to keep Economy Extra at the
leading edge of the airline industry," says Gunilla Ait El Mekki, Director
Product Concepts, SAS International. "We are continuously reviewing our product
offerings and we felt it was natural to upgrade certain in-flight aspects. We
have focused both on the quantity and quality of food, as well as how we present
it."
"Economy Extra is a unique selling point for SAS, and is a service class that
attracts both business travelers and leisure travelers wanting an alternative to
Economy," says Lars Sandahl Sørensen, Chief Executive Officer, SAS
International. "Economy Extra offers our customers a wide range of superior
benefits, such as Business class check-in; bigger, wider and more comfortable
seats; audio/video-on-demand; and a more attentive service. It is therefore key
for us to continuously review our product offering to ensure it is a class of
its own."
The recent Economy Extra upgrade, which was introduced 1 February, 2008,
includes improved quality of ingredients and the introduction of new starters
and desserts. Passengers now receive a larger meal tray, with an Orrefors
wineglass, and a larger second meal service.
Scandinavian Airlines introduced Economy Extra in 2002 on all long-haul routes.
Compared to Economy class, Economy Extra passengers enjoy wider (47cm/18"), more
comfortable seats with almost a metre (38") of legroom in a separate cabin.
Customers can check in at Business class counters and are eligible for Fast
Track security (where available), as well as priority boarding. Passengers are
also entitled to greater baggage allowance, both for check-in and an additional
piece of hand luggage to take onboard.
Onboard, Economy Extra passengers receive a pre-departure drink; a cocktail and
snack; a three-course dinner and coffee/tea with liqueurs; drinks, fruit and
cold snacks between meals; and a meal prior to landing. All Economy Extra
passengers also receive a comfort kit and a personal water bottle.