FlyerTalk Forums - View Single Post - Marriott's New Boutique Hotel Chain: EDITION
Old Jan 30, 2008, 5:18 am
  #12  
DJ_Iceman
 
Join Date: Dec 2003
Location: Redondo Beach, CA USA
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This would appear to be a good move for Marriott. They're going to bring in customers who otherwise would patronize other brands, unlike fixing Renaissance which mainly draws guests who would otherwise stay at a FS Marriott (my opinion).

I, for one, don't expect to spend a lot of nights in Editions particularly if they follow the W model very closely (tiny rooms, snooty attitude, faux-hipster coolness). So as long as Marriott has the corporate resources to continue focusing on what currently makes them my chain of choice while also expanding into a new market, I'm happy.

After all, when they announce a new hotel somewhere it's not like we all come out and say "Well I wish they would put flat-screen TVs in the current hotels before opening new ones." From what I've seen Marriott is doing a major refurb across the FS properties. They've also begun in earnest to set Renaissance apart with some unique touches.

Good luck, Marriott. I hope Edition does what you want it to do.
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