If this is true, then why does it not seem to effect other travel industries. Hotels do not all try to be a Motel 6 operation. The brands mean something; Hilton, Marriot, Hyatt, Best Western, Four Seasons, Ritz Carlton, etc. In the rental car business, people pay more for Hertz, National, and Avis rather then their lower cost competitors. Why are these not commodity business and the airlines are? Its like in the airline business The Brand means nothing. I can't think of another example of this other than basic farm products. Even with credit cards people will pay for the Amex Platnum and yet the only reason I can see many of you staying with a airline, is the travel program. This really is a strange business, like nothing else out there.