Competition on Germany - China routes
Air Berlin/LTU has announced DUS - PEK/PVG flights 5xweek from May 2008 for launch fares of less than 300 euros including connecting flights from all major German cities.
As the "revised" Finnair economy class seat comfort and service do honestly not differ much from "upscale" LCCs like Air Berlin and Germanwings I'd expect many cost conscious pax choosing this option instead on the China routes.
Another reason for AY to add a Premium Economy/WTP style product to their range and try to move up into the BA/CX/JL sphere of OW for good.