Originally Posted by
ajamieson
This is perfectly normal. After her first free helping of wine from an airline lounge because of status, her first flight in business class because of miles and her first free hotel room upgrade because of points, the complaining tends to disappear
My other half recently volunteered to fly to St Louis, Missouri for no other purpose than renewing status. It's been a long struggle but the brainwashing is now complete

I can second that. My wife's *S is expiring this year, and after years of ridiculing my own status retention strategy, suddenly she's decided that, actually, she does like checking in at the C desk, and she does like the lounge, so she would like to keep her status. So she's flying a major mileage run over a weekend in a couple of weeks to do precisely that.