"VIPR teams work with local security and law enforcement officials to supplement existing security resources, provide deterrent presence and detection capabilities, and introduce an element of unpredictability to disrupt potential terrorist planning activities." TSA website
Somehow I get the impression you think the TSO's are going to be setting up a magnotometer at the bus stop. This is not the case. The VIPR Teams are there as extra eyes. Now, your point about printing it in the paper is well taken. These things should not be advertised.