I'm wondering many things.
-How deep are Virgin's pockets? How much can they afford to lose before moving markets? How long can UA compete before they need to retreat?
-Will passengers chose VX over UA based upon their inflight product, everything else being equal?
-How long will VX fly before people fall in love with them (like they did with B6) and it becomes a cult?
-Will people fly VX thinking they are operationally connected to VA and/or will those folks end up angry and bitter?