I thought TLV was a relatively low-yield destination/low fare starting point. I see CO Businessfares starting at GBP1230+++ (ex EWR) and GBP1278+++ ex TLV, of course R-class and restricted, but still.
Or maybe it is the "least unprofitable"
BA A-class no advance purchase is GBP2953+++ - still reasonable compared to GBP4566+++ LHR-NYC. (CAI-LHR-NYC on BA (A-class) is sweet at GBP2006+++.
LH D-class TLV-FRA-NYC is also cheaper than FRA-NYC. No big surprise though.
Ja ja.....