Even with all the extra fees, Ryanair is often the cheapest option. Look at London to Aarhus, for example, with tickets purchased months in advance.

If it weren't for this liquid ban issue, I would probably fly Ryanair with almost zero extra costs. IFE is no big deal to me - I would prefer to read books or magazines. I doubt Ryanair would be much, if any, worse than Air Transat. They seemed comparable to me when I've flown them.