Oh sure, I mean they're bad enough short-haul. However I'm just wondering how much revenue they will generate from the extras? They sure as hell won't be making money on the ticket prices. Maybe a Ryanair TATL will break down like this

DUB-ISP
Base fare return $35
Taxes fees etc $60
Checked baggage $10 per sector = $20
Priority seating (not available now but will probably be implemented) $15 per sector =$30
IFE Rental system $5 per sector = $10
IFE per movie $5 x 2 per sector (average) =$20
Main Meal $15 per sector = $30
Two alcoholic drinks $5 each per sector =$20
One Coca-Cola $3 per sector= $6
Pre-Landing meal/breakfast per sector $8= $16

Total cost of flight $247, thats a whopping $152 from the extras alone, and that is only a flight to ISP. If they flew to the Bay Area, double all the food/beverage and IFE extras!

Not bad, but my figures maybe are way off. One thing I forgot to factor in, cost of getting from ISP to downtown NY by taxi $75 + tip!