Originally Posted by
Nick_in_Atlanta
If Delta wants to keep building up its international flyers, especially out of JFK, but also ATL they need to make the interiors of the planes more attractive with personal entertainment systems (I forgot the actual acronym) in both BusinessElite and Coach.
I agree (and welcome to the forum!) but I wouldn't underestimate the power of branding as part of the whole package of how people feel about the products they use. Honestly, I'm fairly savvy (read: cynical
) but even when DL service disappoints, I like when FAs look sharp and the logos etc. look world-class. Rational? No, but as we move up the need hierarchy I think it becomes less and less about basic satisficing and more about how we emotionally connect/identify with the product.