Originally Posted by
jimrpa
Well, I do have to admit that I'd never heard of Emirates until Delta partnered with them for a little while. They may be a "mainstream" airline globally, but I don't think they would be one of the first five airlines named by many travelers if you just walked up to a person who travels internationally a lot and asked them to name the first airline that comes to mind.
It depends on where you ask the question. I suspect that Emirates would have less name recognition in Des Moines than in London, Frankfurt, Hong Kong, Sydney, et al.