If you look at this new program as NW's attempt to raise Plat to the likes of UA and AA in terms of SWUs - it fails horribly. But I don't think that's the purpose. It is to give NW Plats a reason to keep flying NW past 75k instead of switching their next 50k+ to another program. For that purpose, I think this program is a great carrot to keep Plats from wandering away after 75k.