I don't, really. The bulk of my longhaul flying is now CX or VS (and BD until they canned BOM) through corporate deals, and BA don't fly HKG-PVG or BOM-BLR. I'd probably still choose BA over most of the competion in Europe, though LH do offer some good connections and C fares.
The 241 keeps me engaged with Exec Club as do the decent miles earning opportunities when flying BA metal. Once the Twofer goes, I shall spend the rest of the miles and be off to AAnother FFP for good.
The bed is good, but VS have a better product and so - soon - will CX and SQ.